my cheesy oversimplification that i do think is true is that...

my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!

Visakan Veerasamy

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Saved by Sam Liebeskind and

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Marketing is the generous act of helping someone solve a problem. Their problem.

Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See

“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs

blog.intercom.com • So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom

Jonathan Simcoe and added

Marketing is the generous act of helping someone solve a problem. Their problem.

Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See

" You need to know why you’re in business — and talk about it. When a company has a strong motivation and that motivation shines through, customers buy the product."

Jake Knapp • The Three-Hour Brand Sprint

Jordan Bester and added

Start with the market, then look at the product. The problem your company exists to solve lies within your market and target audience, not within your product.

Brian Balfour • Building a Growth Framework Towards a $100 Million Product — Brian Balfour

sari and added

The problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human exchan