added by Jordan Bester and · updated 24d ago
The Three-Hour Brand Sprint
- "Who qualifies as an “audience”? Customers, for sure, but you can think more broadly by asking this question: Whose opinion do you care about? "
from The Three-Hour Brand Sprint by Jake Knapp
Jordan Bester added 2y ago
- First, you’ll think about your company’s motivation:
from The Three-Hour Brand Sprint by Jake Knapp
Jordan Bester added 2y ago
- Finally, you’ll position your brand relative to others: Personality Sliders defines the attitude and style of your brand. Competitive Landscape compares your brand to other companies.
from The Three-Hour Brand Sprint by Jake Knapp
Jordan Bester added 2y ago
- 20-Year Roadmap helps you think long-term. What, How, Why reminds you why your company exists.
from The Three-Hour Brand Sprint by Jake Knapp
Jordan Bester added 2y ago
- Next, you’ll add detail: Top 3 Values makes your why more specific. Top 3 Audiences helps you prioritize the target for your brand.
from The Three-Hour Brand Sprint by Jake Knapp
Jordan Bester added 2y ago
- " You need to know why you’re in business — and talk about it. When a company has a strong motivation and that motivation shines through, customers buy the product."
from The Three-Hour Brand Sprint by Jake Knapp
Jordan Bester added 2y ago
- The Brand Sprint consists of six exercises.
from The Three-Hour Brand Sprint by Jake Knapp
Jordan Bester added 2y ago
- The point of these exercises, it turns out, is to make the abstract idea of “our brand” into something concrete. After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier.
from The Three-Hour Brand Sprint by Jake Knapp
Jordan Bester added 2y ago