Sprint

Get a Decider (or two)

core values

Solve the surface first The surface is important. It’s where your product or service meets customers. Human beings are complex and fickle, so it’s impossible to predict how they’ll react to a brand-new solution. When our new ideas fail, it’s usually because we were overconfident about how well customers would understand and how much they would care

evaluate solutions all at once, critique all at once, and then make a decision all at once.

Your goal should reflect your team’s principles and aspirations.

Schedule extra experts for Monday

Pick a target The Decider needs to choose one target customer and one target event on the map. Whatever she chooses will become the focus of the rest of the sprint – the sketches, prototype, and test all flow from this decision.

sprint team to just those who normally work together. Sprints are most successful with a mix of people: the core people who work on execution along with a few extra experts with specialized knowledge.

turning these potential problems into questions makes them easier to track – and easier to answer with sketches, prototypes, and tests.