Sourav Kumar Nanda

1. Clear : Avoid ambiguity, be direct, and use simple words/sentences.


2. Concise : Be brief.


3. Cogent : Ensure your writing follows a logical, relevant sequence. Each point should naturally lead to the next, building a cohesive argument backed up by data, examples, and/o

• Show, Don’t Tell: Use concrete examples and anecdotes to illustrate your points. I worked with X to design Y and Z which led to an uplift in $AM and B%” says a lot more than "I am a great designer.”


• Use Active Verbs : Active verbs make your writing flow dy

A good structure is something you can trust. It relieves you from the burden of remembering and keeping track of everything. If you can trust the system, you can let go of the attempt to hold everything together in your head and you can start focusing on what is important: The content, the argument and the ideas. By

Success is the product of daily habits—not once-in-a-lifetime transformations.

Habits are the compound interest of self-improvement.

When a product fails — from industrial products to websites, systems and apps — the reason is almost never technology. And to be honest with you, it’s not always user experience either.