Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
by Carolyn Tate
added by Ana Fragoso · updated 2y ago
by Carolyn Tate
added by Ana Fragoso · updated 2y ago
Conscious marketing is all about building something so fundamentally good and compelling right into the heart of your business, products and services that everyone (suppliers, employees and community) wants to join your tribe and spread the word.
It's about working out who you really want to serve and then asking how you can best serve them, way bef
... See moreAna Fragoso added 2y ago
Your business becomes a movement, a place where people feel they belong, a conduit for like-minded people seeking to effect change.
Conscious marketing is about ensuring your marketing activities are aligned with your higher purpose — the why behind what you do. It's about taking a cause leadership approach and bringing your industry along with you
... See moreAna Fragoso added 2y ago
The problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human exchan
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Imagine how marketing could heal the world if we adopted a healthy language that measures happiness and joy! What if we spoke of ‘humans' rather than ‘consumers', ‘community acceptance' rather than ‘market penetration', ‘company love' rather than ‘brand awareness'?
Ana Fragoso added 2y ago
Old-school marketing is functional. It's about manufacturing emotion to manipulate people, jumping straight into showcasing products, highlighting features, promoting benefits and talking price. New-school marketing is never about manipulation. It's about engaging people with your raison d'être. That's why purpose is at the heart of a complete and
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Conscious marketing is based on the principle that a conscious approach to capitalism and business must prevail.
Ana Fragoso added 2y ago
This idea lies at the heart of a new, conscious era of business and marketing. It's about doing work you love with people you love, in your own unique way, while making a difference in the world.
Ana Fragoso added 2y ago