Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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If there’s one thing that I’ve learned, it’s that if you try to use AI out of the box, you’re going to have a bad time. These tools are powerful, but they don’t come preloaded with the context that makes content good. If you want AI to produce work that aligns with your goals—whether it’s high-quality thought leadership, brand-aligned marketing, or... See more

Katie Parrott • AI Turned Me Into a Content Agency of One

Everything AI

I’ve come to think about AI’s role in my work in six parts, which correspond to the six parts of my workflow:

As a “second brain”

As a thought partner

As a first draft factory

As a first set of “eyes”

As a content multiplier

As a product manager

Katie Parrott • AI Turned Me Into a Content Agency of One

Everything AI

But this perspective gives us too little credit. We have agency, as workers, voters, and participants in the economy, to advocate for frameworks that guide AI’s influence in directions that support human dignity, opportunity, and equality. Instead of letting the sheer efficiency and velocity of technology dictate our path, we can demand social and ... See more

Katie Parrott • The Once and Future History of Knowledge Work

Everything AI

In this new paradigm, the question becomes less about what AI can do and more about how we choose to use it, what we allow it to replace, and what we choose to preserve as uniquely human.

Katie Parrott • The Once and Future History of Knowledge Work

Everything AI

AI, on the other hand,feels like work . It’s like hiring your first employee. Yes, they will eventually make your life easier, but there’s a lot to be done before that happens—you have to think about what you want to delegate, find the right candidate, and onboard them into your organization. Something similar happens when you start using AI. You h... See more

Rhea Purohit • Why I Avoided AI—And How I Finally Embraced It

Everything AI

Productivity tools shape our thinking in ways that favor standardization, efficiency, and predictability. They demand structure before inspiration has a chance to strike. They ask for timelines when the problem itself is still hazy. But creativity is not linear. Often, it involves struggling down several blind alleys before finding the right path.

Sari Azout • The End of Productivity

Everything AI

If there is a button one can push that spits out images and it is available to everybody, why on earth would any creative professional push that button? Clients don’t need to hire you to push it. They can do that themselves. The central lie behind these programs is that they are meant for artists. They’re not. We don’t need them and using them only... See more

View Profile • The A.I. Lie

Everything AI

It has become standard to describe A.I. as a tool. I argue that this framing is incorrect. It does not aid in the completion of a task. It completes the task for you. A.I. is a service. You cede control and decisions to an A.I. in the way you might to an independent contractor hired to do a job that you do not want to or are unable to do. This is i... See more

View Profile • The A.I. Lie

Everything AI

Humans, obviously, do not create like this. Humans have intentions and purpose to what we do. These intentions are sometimes deep, sometimes shallow, sometime clear, and sometimes nebulous. But we always have emotion and thought connected to what we make. What we create is guided by intent colliding with discovery, and these two states feed each ot... See more

View Profile • The A.I. Lie

Everything AI