Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Sharecropping — Prolific Publisher

Regina Anaejionu prolificpublisher.com

Business Models and

I’d argue that the gist of sharecropping on social media is: We rent space on platforms we don’t own. We pay for that space by becoming “the product” whose attention is sold to the highest ads bidder. Our attention is also being usurped by the makers of the platform and what they’ve programmed their algorithm to show us. Our data is being collected, stored, and reused without our knowledge or permission (at times). We are still the workforce that fills the platform with value, ideas, content, and meaning. ------ It doesn’t benefit major social media companies (in a modern, capitalistic business sense) to encourage us to do the things that actually help us change the world and grow our businesses, and spread our ideas the way “gold standard” people are. ----- In the age of AI—and tons of people competing for attention online, if you are a thought leader with meaningful ideas to share: • Trying to compete on quantity is actually foolish. • Trying to compete on quality will weed a few people out, but is clearly not enough because most people I know are already trying that. • Competing on placement, relevance, and the strategic platform you build for your thought leadership is a much better way to spend your energy.

This idea lies at the heart of a new, conscious era of business and marketing. It's about doing work you love with people you love, in your own unique way, while making a difference in the world.

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Your business becomes a movement, a place where people feel they belong, a conduit for like-minded people seeking to effect change.

Conscious marketing is about ensuring your marketing activities are aligned with your higher purpose — the why behind what you do. It's about taking a cause leadership approach and bringing your industry along with you

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Conscious marketing is all about building something so fundamentally good and compelling right into the heart of your business, products and services that everyone (suppliers, employees and community) wants to join your tribe and spread the word.

It's about working out who you really want to serve and then asking how you can best serve them, way bef

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Old-school marketing is functional. It's about manufacturing emotion to manipulate people, jumping straight into showcasing products, highlighting features, promoting benefits and talking price. New-school marketing is never about manipulation. It's about engaging people with your raison d'être. That's why purpose is at the heart of a complete and

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Conscious marketing is based on the principle that a conscious approach to capitalism and business must prevail.

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Imagine how marketing could heal the world if we adopted a healthy language that measures happiness and joy! What if we spoke of ‘humans' rather than ‘consumers', ‘community acceptance' rather than ‘market penetration', ‘company love' rather than ‘brand awareness'?

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

The problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human exchan

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Carolyn Tate • 7 highlights

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Cover of Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

purpose and

As consumers, we have the ultimate power and responsibility in this situation. When we change our consumption habits, businesses will change. When we no longer respond to the false needs and collapsed beliefs conjured by marketing, marketers will change. We are not helpless victims of the system. We are the system.

Sharecropping — Prolific Publisher

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell