Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Conviction is willingness to do the work, to live with uncertainty, to be open to asking for help, and not to worry about the end result.

Nilofer Merchant • The Power of Onlyness

Sendo empreendedora solo

Destination newsletters

These newsletters don’t try to get readers to click out — they want to keep readers in the inbox. Most of the content is provided right there as you scroll through the email. While a Destination newsletter may include a few external links, the newsletter itself is the destination.

When I think about Destination newsletters, I... See more

Dan Oshinsky • Article

Mundo da Newsletter

Neither or these work very well or feel very satisfying.

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

I find that in life – and certainly in business – people vacillate between two poles – two ends of a line – on one side there’s collapse and on the other side there’s posturing.

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

The End of Social Media

Michael Mignano mignano.medium.com

Crescer sem as redes sociais

It’s ultimately up to the platform to decide what type of content gets recommended, not the social graph of the person producing the content. In contrast to social media, recommendation media is not a competition based on popularity; instead, it is a competition based on the absolute best content.

Michael Mignano • The End of Social Media

Crescer sem as redes sociais

for the essay

Composure has an agenda – but it’s not secret.The agenda is to know the truth of the situation. And in business this translates as, ‘is this a fit?’ People who are composed rarely trigger sales pressure and if they do they’re able to diffuse it because they’re really not attached.When we’re composed we say ‘yes’ when we want to and ‘no’ when we... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

And, I still have questions. What is the long-term viability of the creator economy? Granted, most people won’t want to be creators. But will there be enough opportunity for those who want to be creators—and put in the work toward that goal—to pursue this work at a sustainable revenue threshold? What guardrails or policy changes need to be... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

Value Newsletter (VNL)

Newsletters are sent manually as broadcasts (although they can be automated within a sequence, but for most people, sticking to broadcasts is the best option and simplest to implement).

The newsletter is a vehicle through which we provide ongoing value.

A VNL has no endpoint. Its value creation effects are constant and... See more

Mundo da Newsletter