Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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The problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Human beings are not inherently indecisive.But, if you believe it, you might just become inherently pushy and hard to be around.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Empathy, really knowing what it’s like for your potential client, allows you to design products and services they would love because you know what you would want in their shoes

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

But as seen from the macro view, a diverse, bottom-up media ecosystem is in fact

not thriving

.

Instead, the inverse is happening.

Homogeneity is winning.

Matt Klein • The Creator Paradox: Cultural Stasis Amidst Creative Surplus

Crescer sem as redes sociais

The Self Is The Platform

workingtheorys.com

Tudo de IA

The cornerstones of empowerment are marked by three essential elements: truth, time and space.

When we create anxiety and impose pressure on our customers to make decisions faster than they are able to process the 'truth', we are disempowering them.

Crowding our customers with too many confusing choices, too much hyped-up balderdash, or screaming at

Ana Fragoso

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Matt Klein • The Creator Paradox: Cultural Stasis Amidst Creative Surplus

The Self Is The Platform

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Anne Helen Petersen • Culture Study | Anne Helen Petersen | Substack

Katie Parrott • The Past: A Brief History of Knowledge Work

Tim Prizeman • The Thought Leadership Manual