Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

Rhea Wessel • 5 highlights

amazon.com

Cover of Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

Liderança de Pensamento

The deeper you dive into the email world, the more you realize there aren’t just a few types of emails you can send. Best-in-class organizations and operators might send up to eight different categories of emails, each with a specific purpose in mind:

Traffic-driving newsletters

Destination newsletters

Alerts

Courses

Pop-up newsletters

Transactional

Dan Oshinsky • Article

Mundo da Newsletter

We are all experts in our field. Underlying the areas of subject matter expertise are some foundational roles, or expertise, that all thought leaders might embody or develop. Knowing these and exploring how these inform your specific area of expertise makes you a better thought leader.

The Four Fundamental And Foundational Roles of Thought Leaders

Liderança de Pensamento

Algorithms optimized for engagement shape what we see on social media and can goad us into participation by showing us things that are likely to provoke strong emotional responses. But although we know that all of this is happening in aggregate, it’s hard to know specifically how large technology companies exert their influence over our lives.

Social Internet Is Dead. Get Over It.

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“We write to the machine, it collects and aggregates our desires and fantasies, segments them by market and demographic and sells them back to us as a commodity experience.”

Tara McMullin • The game is rigged (rethinking the creator economy)

The future of the internet is likely smaller communities, with a focus on curated experiences

Andrew Melnizek theverge.com

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People Aren’t Posting: What happens when people revolt against social media just becoming media?

Julia Alexander posting-nexus.ghost.io

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The cornerstones of empowerment are marked by three essential elements: truth, time and space.

When we create anxiety and impose pressure on our customers to make decisions faster than they are able to process the 'truth', we are disempowering them.

Crowding our customers with too many confusing choices, too much hyped-up balderdash, or screaming at

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

There are those who believe the social web is reaching its terminal point. I hope they’re right. Platform after platform was designed to make it easier and more addictive for us to share content with one another so the corporations behind them could sell ever more of our attention and data. In different ways, most of these platforms are now in

New York Times • Opinion | the Great Delusion Behind Twitter - The New York Times

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