Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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They’re not indecisive, they’re just not sure it’s a fit. They’re not sure it’s worth the investment. They’re not sure it’s the best use of their money. They’re not indecisive, they’re deciding.And our job is to facilitate the decision-making process (whether that’s towards a ‘yes’ or a ‘no’).

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Here is probably where everything starts: ad-driven platforms (Facebook, Instagram, Youtube) only reward top creators. Mid and small-size creators are left out - no matter how engaged their audience is. Long story short, mid and small-size creators desperately need new tools to engage and monetize their community.

Ariel Renous • The Future of Social

O futuro das redes

The secret for being a successful thought leader is: Repetition!

Tim Prizeman • The Thought Leadership Manual

Liderança de Pensamento

Since a platform is in control of what content gets served to who and when, there’s no expectation that a creator’s social network is guaranteed to see their content. Therefore, platforms can also choose what not to program, and there’s little creators can do or say to counteract this. Long gone are the days where a creator can complain about being... See more

Michael Mignano • The End of Social Media

Crescer sem as redes sociais

for the essay

Conviction is willingness to do the work, to live with uncertainty, to be open to asking for help, and not to worry about the end result.

Nilofer Merchant • The Power of Onlyness

Sendo empreendedora solo

You will recall our definition of thought leadership: • Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • That strongly influence the opinions of others

Tim Prizeman • The Thought Leadership Manual

Liderança de Pensamento

This notion that ‘people have a hard time making decisions’ is one of those core beliefs about humanity that feels similar to the notion that ‘kids won’t learn unless we bribe them with gold stars, grades and punishment’.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Marketing emails

Finally, there are Marketing emails. These are explicitly designed to sell something or promote something.

Dan Oshinsky • Article

Mundo da Newsletter

If there is a button one can push that spits out images and it is available to everybody, why on earth would any creative professional push that button? Clients don’t need to hire you to push it. They can do that themselves. The central lie behind these programs is that they are meant for artists. They’re not. We don’t need them and using them only... See more

View Profile • The A.I. Lie

Tudo de IA