Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

All cardsCollections

The secret for being a successful thought leader is: Repetition!

Tim Prizeman • The Thought Leadership Manual

Liderança de Pensamento

The game is rigged (rethinking the creator economy)

Mighty Networks explorewhatworks.com

Economics and Future of Work

EP 360: Slowing Down To Make Sustainable Choices

whatworkspodcast.com

marketing and

Before you do any outreach you really want to think about your container. Before people find you, you want to ask yourself, “And what happens when they do?”

File

Sendo empreendedora solo

Types of partnerships: 1) foundational - without these partnerships, you business could not operate; 2) product partnerships - less critical partnership that offer additional features and value pros to end customers without building from scratch; 3) platform - a partnership that adds users to your ecosystem

Erik Torenberg • Cristina Cordova (ex Head of Platform & Partnerships at Notion)

Hub Marketing

How to like everything more - by Sasha Chapin How to like everything more

Sasha Chapin sashachapin.substack.com

Ryan Law’s five traits of good thought leadership:

Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to

Liderança de Pensamento

Empathy allows you to write the most compelling marketing materials possible. I would argue that, until you can put yourself in the shoes of your potential clients, your marketing materials will be lacklustre.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Principle #2: Experience matters as much as results. Yes, it matters critically that you actually solve a problem and help them get a result they’re craving. But what matters equally as much is that they feel good in the process. Do you think they’ll come back to your business if they don’t feel good about it?Do you think they’ll tell their friends... See more