Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Composure has an agenda – but it’s not secret.The agenda is to know the truth of the situation. And in business this translates as, ‘is this a fit?’ People who are composed rarely trigger sales pressure and if they do they’re able to diffuse it because they’re really not attached.When we’re composed we say ‘yes’ when we want to and ‘no’ when we... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Unplugging Is Not the Solution You Want

Matt Klein zine.kleinkleinklein.com

Crescer sem as redes sociais

Users are slowly beginning to turn away from social media as a source of great content; a recent Pew report found that about 48% of people get their news from social media, which is a huge number but still down 5% from even a year ago. More creators are forging multi-platform, independent careers, which can make it hard for audiences to find them.... See more

David Pierce • Spotify for Readers: How Tech Is Inventing Better Ways to Read the Internet

Crescer sem as redes sociais

Empathy, really knowing what it’s like for your potential client, allows you to design products and services they would love because you know what you would want in their shoes

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

The first way the game is rigged is that we’re playing a game that wasn’t designed for us.

Tara McMullin • The game is rigged (rethinking the creator economy)

With or without social media, I have things to say, wisdom to share, and plenty to teach! But how do I disentangle all that from the problems I see with the influencer-slash-content-creator business model?

Amelia Hruby • reflections on two years off social media — Amelia Hruby

Crescer sem as redes sociais

The future of the internet is likely smaller communities, with a focus on curated experiences

Andrew Melnizek theverge.com

Crescer sem as redes sociais

I can't think of a single positive change to a social media platform in years. Nothing has been done with user value in mind; every change is only made to satisfy shareholders. They've killed link sharing. They've killed the ability to see updates from your friends and family. They've killed reach for creators. They've killed news and trustworthy... See more

Stephen Moore • The Social Media Death Spiral

Crescer sem as redes sociais