Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso
Networking is the cultivating of mutually beneficial, give-and-take, win-win relationships.
people don’t want to be sold something, they want to buy something that solves a problem for them—and the best way to get someone to buy something from you is to position yourself as the unquestionable Authority in your space,
Who are you as an expert? How did you arrive at the topic you love so much? What makes you love it so much? How do you see things differently than others in your niche?
What is the big picture of your work or the big change you’re advocating? How do you propose to make it happen?
Ryan Law’s five traits of good thought leadership:
Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to