Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Principle #2: Experience matters as much as results. Yes, it matters critically that you actually solve a problem and help them get a result they’re craving. But what matters equally as much is that they feel good in the process. Do you think they’ll come back to your business if they don’t feel good about it?Do you think they’ll tell their friends... See more

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more

Michael Mignano • The End of Social Media

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In this new paradigm, the question becomes less about what AI can do and more about how we choose to use it, what we allow it to replace, and what we choose to preserve as uniquely human.

Katie Parrott • The Past: A Brief History of Knowledge Work

Tudo de IA

If there’s one thing that I’ve learned, it’s that if you try to use AI out of the box, you’re going to have a bad time. These tools are powerful, but they don’t come preloaded with the context that makes content good. If you want AI to produce work that aligns with your goals—whether it’s high-quality thought leadership, brand-aligned marketing, or... See more

Katie Parrott • AI Turned Me Into a Content Agency of One

Tudo de IA

the end of our extremely online era.

Tommy Dixon substack.com

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The three-step affinity process in today’s media landscape is as follows: awareness, attention, and affinity.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Liderança de Pensamento

The most important factor in the health of my business is me. It will do best when I feel happy, healthy and secure, so the question I should be asking is — how can I get my business to make me feel happy, healthy and secure?

Michael Ashcroft • Paying myself properly as a solopreneur

The Self Is The Platform

workingtheorys.com

Tudo de IA

Anyone else feel like something’s shifting?

I’m done caring about going viral.

I’m done posting just to stay relevant.

I’m done pretending I care about algorithms.

All I want is to write what matters, grow at my own pace, stack my income streams, and spend more time offline.

Nothing else. Literally nothing else.

Who’s with me?

𝙰𝚒𝚣𝚊 𝙲. ⚡️ • 𝙰𝚒𝚣𝚊 𝙲. ⚡️ | Substack

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