Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Because, if we really listen with our focus on really, really understanding them, we’ll find out the truth of if it’s a fit or not. If it’s a fit, then working together is likely to be a joy that produces wonderful results for them and has them a raving fan – getting us lots of word of mouth.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

A narrow niche, a strong point of view, and being findable in multiple places are the hallmarks of an authority position.

Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position

The second component of your thought-leadership niche is your passion and/or purpose. This is what’s really driving you. These are your thoughts about what you want to change for the greater good on this planet. If you reach your goals in spreading your ideas, in what way will the world be different and better? Your answer to this question links

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

Liderança de Pensamento

The surest sign of a market for lemons is when everything for sale is garbage, and nobody has an incentive to put something up for sale that's not garbage, because they have no way to credibly signal their offerings aren't garbage, too.

Lars Doucet Dec 26 • AI: Markets for Lemons, and the Great Logging Off

Recommendation media is here. As a result, we’ll make fewer explicit choices (“these are my friends”) and more implicit choices (“this is where the algorithm recommends I should spend my attention”) about how, when, and why we consume content. In the near term, we may not notice much of a difference, but it’ll be fascinating to look back a few... See more

Michael Mignano • The End of Social Media

Crescer sem as redes sociais

for the essay

Offline Matters

offline-matters.com

O futuro das redes

Why the Internet Isn’t Fun Anymore

Kyle Chayka newyorker.com

Crescer sem as redes sociais

When an AI Seems Conscious

whenaiseemsconscious.org

Tudo de IA

When people feel safe around and understood by you they will tell you the truth about what’s ailing them which will allow you to make a better diagnosis which will mean you produce better results for them which will leave them more happy and telling more people about how great you are.