Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso
people don’t want to be sold something, they want to buy something that solves a problem for them—and the best way to get someone to buy something from you is to position yourself as the unquestionable Authority in your space,
Whether we are marketers or consumers, each of us has a fundamental relationship with others that colours all our perspectives, decisions, values and actions. As marketers, when we see others as separate from ourselves, they become depersonalised and generalised. They cease being individuals and turn into numbers, demographics and statistics. When
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