Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Knowledge Work Is Dying—Here’s What Comes Next

Joe Hudson every.to

How can developing your skills around empathy grow your business?When people know that you really ‘get’ them they will relax and feel safe around you. Until people feel safe with you they won’t hire you.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more

Michael Mignano • The End of Social Media

Crescer sem as redes sociais

This is why answering the question of the creator economy is so important to me. There is plenty of opportunity to go around. I believe we will continue to see novel ways to build a livelihood and increasing numbers of people participating in the economy outside of the container of a “job.” But right now, there is a lot of confusion about the... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

The cornerstones of empowerment are marked by three essential elements: truth, time and space.

When we create anxiety and impose pressure on our customers to make decisions faster than they are able to process the 'truth', we are disempowering them.

Crowding our customers with too many confusing choices, too much hyped-up balderdash, or screaming at

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Many things in modernity are brain dead, but I can’t think of anything worse than the short form dystopias of TikTok and Instagram. They’re materially making people dumber, breeding addict behavior (particularly in the young) and ultimately ruining the lives of normies. It’s depressing to think about the countless kids who might have started garage... See more

Adam Singer • TikTok and Instagram are intellectual poison

Crescer sem as redes sociais

This idea lies at the heart of a new, conscious era of business and marketing. It's about doing work you love with people you love, in your own unique way, while making a difference in the world.

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Your business becomes a movement, a place where people feel they belong, a conduit for like-minded people seeking to effect change.

Conscious marketing is about ensuring your marketing activities are aligned with your higher purpose — the why behind what you do. It's about taking a cause leadership approach and bringing your industry along with you

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Principle #3: Empathy before education.