Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso


You will recall our definition of thought leadership: • Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • That strongly influence the opinions of others

Thought leaders are people on the forefront of the ideas in their niche. They are the ones who are identifying trends and naming the things that are happening in a field that remain as-yet unnamed.
Your business becomes a movement, a place where people feel they belong, a conduit for like-minded people seeking to effect change.
Conscious marketing is about ensuring your marketing activities are aligned with your higher purpose — the why behind what you do. It's about taking a cause leadership approach and bringing your industry along with you
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