Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Eight cognitive biases social media takes advantage of

In the book Thought Leaders we explain the rise in thought leadership and provide the nine essential skills that thought leaders demonstrate.

Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want

Liderança de Pensamento

Networking is the cultivating of mutually beneficial, give-and-take, win-win relationships.

Bob Burg • Endless Referrals, Third Edition

Hub Marketing

Destination newsletters

These newsletters don’t try to get readers to click out — they want to keep readers in the inbox. Most of the content is provided right there as you scroll through the email. While a Destination newsletter may include a few external links, the newsletter itself is the destination.

When I think about Destination newsletters, I... See more

Dan Oshinsky • Article

Mundo da Newsletter

But, if we just focus on blindly selling everyone we might, out of the misguided assumption that we can help everyone, we will end up with a lot of clients who aren’t a good fit. And working together will be a living hell producing mediocre to poor results and have them warning people against hiring us.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

There are those who believe the social web is reaching its terminal point. I hope they’re right. Platform after platform was designed to make it easier and more addictive for us to share content with one another so the corporations behind them could sell ever more of our attention and data. In different ways, most of these platforms are now in

New York Times • Opinion | the Great Delusion Behind Twitter - The New York Times

Crescer sem as redes sociais

EP 360: Slowing Down To Make Sustainable Choices

whatworkspodcast.com

marketing and

Leaving the attention economy doesn’t mean vanishing. It means choosing to matter to fewer people, more deeply. It means owning the means of distribution. It means publishing like a human being instead of a content mill. It means you stop playing to the house odds and start building your own game.

Joan Westenberg • Notes from the Exit: Why I Left the Attention Economy