Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Thought leadership must, in the end, introduce and map topics that address an audience’s key issues and provide solutions for solving those issues.

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

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What is the big picture of your work or the big change you’re advocating? How do you propose to make it happen?

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

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The Social Media Death Spiral

open.substack.com

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Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more

Michael Mignano • The End of Social Media

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And, I still have questions. What is the long-term viability of the creator economy? Granted, most people won’t want to be creators. But will there be enough opportunity for those who want to be creators—and put in the work toward that goal—to pursue this work at a sustainable revenue threshold? What guardrails or policy changes need to be... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

Principle #2: Experience matters as much as results. Yes, it matters critically that you actually solve a problem and help them get a result they’re craving. But what matters equally as much is that they feel good in the process. Do you think they’ll come back to your business if they don’t feel good about it?Do you think they’ll tell their friends... See more

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Katie Parrott every.to

Tudo de IA

Networking is the cultivating of mutually beneficial, give-and-take, win-win relationships.

Bob Burg • Endless Referrals, Third Edition

Hub Marketing

As social networks like Twitter, Facebook, and Instagram grow larger, they skew disproportionately toward supernodes—celebrity, meme and business accounts.

Arjun Sethi • The Hive is the New Network

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