Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Sharecropping — Prolific Publisher

Regina Anaejionu prolificpublisher.com

Business Models and

I’d argue that the gist of sharecropping on social media is: We rent space on platforms we don’t own. We pay for that space by becoming “the product” whose attention is sold to the highest ads bidder. Our attention is also being usurped by the makers of the platform and what they’ve programmed their algorithm to show us. Our data is being collected, stored, and reused without our knowledge or permission (at times). We are still the workforce that fills the platform with value, ideas, content, and meaning. ------ It doesn’t benefit major social media companies (in a modern, capitalistic business sense) to encourage us to do the things that actually help us change the world and grow our businesses, and spread our ideas the way “gold standard” people are. ----- In the age of AI—and tons of people competing for attention online, if you are a thought leader with meaningful ideas to share: • Trying to compete on quantity is actually foolish. • Trying to compete on quality will weed a few people out, but is clearly not enough because most people I know are already trying that. • Competing on placement, relevance, and the strategic platform you build for your thought leadership is a much better way to spend your energy.

Partnership – The ability to structure and maintain strategic relationships that benefit everyone involved.

Daniel Priestley • Key Person of Influence

Hub Marketing

Composure isn’t confidence as much as comfort in our own skin. We’re not leaning forward or back, we’re sitting up straight and comfortably inside of ourselves. This is the ground of win/win. We are committed to everybody’s needs being met – including our own.

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Much of the mainstream business world is full of posturing. Most of the holistic and conscious world is full of collapsing.So many people though, seem to try to find a middle ground between collapsing and posturing. I want to suggest that the answer isn’t in the middle. It’s above. If you can imagine collapsing and posturing as end points on a... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Principle #3: Empathy before education.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Future of Social Communities

docs.google.com

However, in the meantime, the new media strategy is AI-empowered creators as the face of the brand, with relatively few staff building out bundled product offerings. Email moves from the strategy to just another tool. The future is owning relationships with audiences—and serving as many of their media and software needs as possible.

AI Is Breaking Media. Here’s How Publishers Can Survive.

Crescer sem as redes sociais

It’s not enough to define the problem or issue; thought leadership should guide the reader.

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

Liderança de Pensamento

The economy of attention doesn’t ask what you think; it asks how fast you can say it, how loud, and how often. And if you play long enough, you stop making anything for the people you care about and you start making it for the feed. The result is a race to the bottom with a leaderboard, a machine that needs to be fed even if it’s chewing up your... See more

Joan Westenberg • Notes from the Exit: Why I Left the Attention Economy

Crescer sem as redes sociais