Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

All cardsCollections

The three-step affinity process in today’s media landscape is as follows: awareness, attention, and affinity.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Liderança de Pensamento

AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Katie Parrott every.to

Tudo de IA

To be a thought leader – be a leader with vision and purpose

Tim Prizeman • The Thought Leadership Manual

Liderança de Pensamento

This narrow view of productivity—favoring what can be seen, tracked, or timed—helps explain our conflicted relationship with AI. Yes, impact matters, and it would be overly simplistic to claim organizations don’t reward outcomes. But in many contexts, especially where results are hard to measure, visible effort still carries disproportionate... See more

Katie Parrott • AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Tudo de IA

Point of view is you explaining what you do and why you do it the way you do it. It’s you explaining what your approach is and why you think it will work.

O futuro das redes and Sendo empreendedora solo

onlyness: a different point of view grounded in one’s history and experience, visions, and hopes.

Nilofer Merchant • The Power of Onlyness

Liderança de Pensamento

Because, if we really listen with our focus on really, really understanding them, we’ll find out the truth of if it’s a fit or not. If it’s a fit, then working together is likely to be a joy that produces wonderful results for them and has them a raving fan – getting us lots of word of mouth.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Imagine how marketing could heal the world if we adopted a healthy language that measures happiness and joy! What if we spoke of ‘humans' rather than ‘consumers', ‘community acceptance' rather than ‘market penetration', ‘company love' rather than ‘brand awareness'?

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Tim Prizeman • The Thought Leadership Manual

Katie Parrott • AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Nilofer Merchant • The Power of Onlyness

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing