Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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They’re not indecisive, they’re just not sure it’s a fit. They’re not sure it’s worth the investment. They’re not sure it’s the best use of their money. They’re not indecisive, they’re deciding.And our job is to facilitate the decision-making process (whether that’s towards a ‘yes’ or a ‘no’).

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

To put this into perspective, these rates mean that for most SMEs, you’d need a following in the tens of thousands for organic social media to generate meaningful results.

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O futuro das redes

Before you do any outreach you really want to think about your container. Before people find you, you want to ask yourself, “And what happens when they do?”

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Sendo empreendedora solo

Ryan Law’s five traits of good thought leadership:

Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to

Liderança de Pensamento

Like every human endeavour, every social network is there for a limited duration and will be useful to a limited niche of people. That niche may grow to the point of being huge, like Facebook and WhatsApp. But, to this day, there are more people in the world without an account on Facebook than people with one. Every single social network is only... See more

The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Lynn Serafinn • 6 highlights

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Cover of The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

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REDEF ORIGINAL: Age of Abundance: How the Content Explosion will Invert the Media Industry

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Crescer sem as redes sociais

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Ana Fragoso

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

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Stop Trying to Make Social Networks Succeed

Compound Content

The Self Is The Platform

The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

REDEF ORIGINAL: Age of Abundance: How the Content Explosion will Invert the Media Industry