Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Because, if we really listen with our focus on really, really understanding them, we’ll find out the truth of if it’s a fit or not. If it’s a fit, then working together is likely to be a joy that produces wonderful results for them and has them a raving fan – getting us lots of word of mouth.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

As social networks like Twitter, Facebook, and Instagram grow larger, they skew disproportionately toward supernodes—celebrity, meme and business accounts.

Arjun Sethi • The Hive is the New Network

Crescer sem as redes sociais

Nothing provides more immediate Authority than earned media, and, as a result, many people make the mistake of putting all their eggs in this single basket, which is very dangerous, because you don’t have direct control over media going out. Think about it; with earned media you have to rely on someone else to do something for a message to go out.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

O futuro das redes and Liderança de Pensamento

The creator economy is still in its relative infancy. The truth is we don’t know what the creator economy is yet—but that doesn’t stop me from asking the question! So what is the creator economy? And why is it making so many people miserable?

Tara McMullin • The game is rigged (rethinking the creator economy)

To find good angles about your core idea, you need to map out your ideas in a structured way to see their relationships

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

Liderança de Pensamento

Notes from the Exit: Why I Left the Attention Economy

Joan Westenberg joanwestenberg.com

Crescer sem as redes sociais

With each type of email, consider what metrics you want to use to measure success. For a Traffic-driving newsletter, you’ll probably track clicks or time on site after someone clicks. For Destination newsletters, clicks aren’t as relevant, so you may want to look at reader feedback or surveys to understand what’s working. If you only use one... See more

Dan Oshinsky • Article

Mundo da Newsletter

People Aren’t Posting: What happens when people revolt against social media just becoming media?

Julia Alexander posting-nexus.ghost.io

Crescer sem as redes sociais

Point of view is you explaining what you do and why you do it the way you do it. It’s you explaining what your approach is and why you think it will work.

O futuro das redes and Sendo empreendedora solo