Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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people don’t want to be sold something, they want to buy something that solves a problem for them—and the best way to get someone to buy something from you is to position yourself as the unquestionable Authority in your space,

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Liderança de Pensamento

Types of partnerships: 1) foundational - without these partnerships, you business could not operate; 2) product partnerships - less critical partnership that offer additional features and value pros to end customers without building from scratch; 3) platform - a partnership that adds users to your ecosystem

Erik Torenberg • Cristina Cordova (ex Head of Platform & Partnerships at Notion)

Hub Marketing

Empathy allows you to write the most compelling marketing materials possible. I would argue that, until you can put yourself in the shoes of your potential clients, your marketing materials will be lacklustre.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Composure has an agenda – but it’s not secret.The agenda is to know the truth of the situation. And in business this translates as, ‘is this a fit?’ People who are composed rarely trigger sales pressure and if they do they’re able to diffuse it because they’re really not attached.When we’re composed we say ‘yes’ when we want to and ‘no’ when we... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

The Creator Paradox: Cultural Stasis Amidst Creative Surplus

Matt Klein zine.kleinkleinklein.com

Crescer sem as redes sociais

We’re moving into a creator economy that values discernment over noise. Where your perspective — not your productivity — becomes the differentiator.

The future won’t belong to those who can post the most, but to those who craft with clarity, filter with intention, and design with depth.

Taste isn’t about aesthetic alone — it’s your ability to... See more

substack.com • Home | Substack

Crescer sem as redes sociais

Because the fear conjured by marketing is ultimately an illusion, what such marketing promises to deliver is also an illusion. And because it can never deliver, using fear in marketing can never build loyalty, connection or trust. And when these precious things are absent in a society, we become dissociative, cynical, apathetic and unhappy souls,

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

If there’s one thing that I’ve learned, it’s that if you try to use AI out of the box, you’re going to have a bad time. These tools are powerful, but they don’t come preloaded with the context that makes content good. If you want AI to produce work that aligns with your goals—whether it’s high-quality thought leadership, brand-aligned marketing, or... See more

Katie Parrott • AI Turned Me Into a Content Agency of One

Tudo de IA

Knowledge work rarely follows linear patterns. Our most valuable contributions often come from reflection, seemingly "unproductive" conversations, exploration of dead ends, and invisible mental processing.