Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso
You will recall our definition of thought leadership: • Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • That strongly influence the opinions of others
In spite of whatever indications suggest that an idea might not work out, you have to be “foolish” enough to make the attempt to make it successful.
I’m convinced that it’s going to become a straightforwardly high-status, elite play to renounce phones, social media, and many other aspects of digital culture. In a world of insane information abundance and always-on connection, reclaiming the stillness of your own mind will be akin to flying private.
If I’m right, we’ll see a growing divide
... See moreYour business becomes a movement, a place where people feel they belong, a conduit for like-minded people seeking to effect change.
Conscious marketing is about ensuring your marketing activities are aligned with your higher purpose — the why behind what you do. It's about taking a cause leadership approach and bringing your industry along with you
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