Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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The Age of Social Media Is Ending

Ian Bogost theatlantic.com

This notion that ‘people have a hard time making decisions’ is one of those core beliefs about humanity that feels similar to the notion that ‘kids won’t learn unless we bribe them with gold stars, grades and punishment’.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

slow marketing - Marketing For Hippies

Tad Hargrave marketingforhippies.com

Future of Marketing and Advertising and non-coercive marketing

Principle #7: Empathy is a Skill To Develop

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

success comes when you intentionally focus on moving your audience from rented and earned media to your owned media.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Liderança de Pensamento

The second way the game is rigged is how these platforms manipulate unpaid labor.

Tara McMullin • The game is rigged (rethinking the creator economy)

What were the biggest book trends and themes of 2024?

Every year, my team considers more than 1000 titles for our annual book awards program. Tomorrow we will be releasing our Non-Obvious Book Awards Longlist selections but ahead of that I thought it would be interesting to share some of the biggest book topics that we discovered from reviewing all

According to Eleanor Stern, a TikTok video essayist with nearly a hundred thousand followers, part of the problem is that social media is more hierarchical than it used to be. “There’s this divide that wasn’t there before, between audiences and creators,” Stern said. The platforms that have the most traction with young users today—YouTube, TikTok,... See more

Kyle Chayka • Why the Internet Isn’t Fun Anymore

Crescer sem as redes sociais

It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything... See more