Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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You’re standing in a spot in the world that only you stand in, a function of your history and experiences, visions, and hopes. From this spot where only you stand, you offer a distinct point of view, novel insights, and even groundbreaking ideas.

Nilofer Merchant • The Power of Onlyness

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O futuro das redes

Lesson One : Newsletters will become like social networks.

ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. (Just... without the trolls, bots, and flame wars.)

“By 2025, I think we'll see newsletters transition into being more like social networks. It’s going to be a... See more

Caroline Forsey • 5 Marketing Experts Predict The Top Trends We'll See in 2025

Mundo da Newsletter

It’s ultimately up to the platform to decide what type of content gets recommended, not the social graph of the person producing the content. In contrast to social media, recommendation media is not a competition based on popularity; instead, it is a competition based on the absolute best content.

Michael Mignano • The End of Social Media

Crescer sem as redes sociais

for the essay

If I believe that you need what I have (which is the first thought worth questioning) and that you have a hard time deciding things (the second thought work questioning) then I will manipulate you. Those two thoughts are all I need to justify my use of pressure-filled, sneaky tactics to get you to say ‘yes’ to working with me.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

But this perspective gives us too little credit. We have agency, as workers, voters, and participants in the economy, to advocate for frameworks that guide AI’s influence in directions that support human dignity, opportunity, and equality. Instead of letting the sheer efficiency and velocity of technology dictate our path, we can demand social and... See more

Katie Parrott • The Past: A Brief History of Knowledge Work

Tudo de IA

To put this into perspective, these rates mean that for most SMEs, you’d need a following in the tens of thousands for organic social media to generate meaningful results.

Link

O futuro das redes

The game is rigged (rethinking the creator economy)

Mighty Networks explorewhatworks.com

Economics and Future of Work

Thought leaders are people on the forefront of the ideas in their niche. They are the ones who are identifying trends and naming the things that are happening in a field that remain as-yet unnamed.

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

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