Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Metrics: The New Meaning of Life

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for... See more

Dr. Felix S. Grenwood • Algorithms of Mediocrity — william

Crescer sem as redes sociais

I’m convinced that it’s going to become a straightforwardly high-status, elite play to renounce phones, social media, and many other aspects of digital culture. In a world of insane information abundance and always-on connection, reclaiming the stillness of your own mind will be akin to flying private.

If I’m right, we’ll see a growing divide

David Mattin from New World Same Humans • New Week #138

Crescer sem as redes sociais

Many things in modernity are brain dead, but I can’t think of anything worse than the short form dystopias of TikTok and Instagram. They’re materially making people dumber, breeding addict behavior (particularly in the young) and ultimately ruining the lives of normies. It’s depressing to think about the countless kids who might have started garage... See more

Adam Singer • TikTok and Instagram are intellectual poison

Crescer sem as redes sociais

Imagine how marketing could heal the world if we adopted a healthy language that measures happiness and joy! What if we spoke of ‘humans' rather than ‘consumers', ‘community acceptance' rather than ‘market penetration', ‘company love' rather than ‘brand awareness'?

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Here is probably where everything starts: ad-driven platforms (Facebook, Instagram, Youtube) only reward top creators. Mid and small-size creators are left out - no matter how engaged their audience is. Long story short, mid and small-size creators desperately need new tools to engage and monetize their community.

Ariel Renous • The Future of Social

O futuro das redes

Conscious marketing is based on the principle that a conscious approach to capitalism and business must prevail.

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Conscious marketing is all about building something so fundamentally good and compelling right into the heart of your business, products and services that everyone (suppliers, employees and community) wants to join your tribe and spread the word.

It's about working out who you really want to serve and then asking how you can best serve them, way

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more

Michael Mignano • The End of Social Media

Crescer sem as redes sociais

We live in a culture that venerates productivity above all else. For centuries, success—particularly in the West—has hinged on a simple dictum: “Do more, faster.” As AI commoditizes speed and output, however, this pursuit will lose its value.

Sari Azout • The End of Productivity

O futuro das redes