Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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They’re not indecisive, they’re just not sure it’s a fit. They’re not sure it’s worth the investment. They’re not sure it’s the best use of their money. They’re not indecisive, they’re deciding.And our job is to facilitate the decision-making process (whether that’s towards a ‘yes’ or a ‘no’).

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Principle #6: Seek permission before giving advice.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Thought leaders are people on the forefront of the ideas in their niche. They are the ones who are identifying trends and naming the things that are happening in a field that remain as-yet unnamed.

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

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Your job as a thought leader is to think, sell, and deliver.

Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want

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If we are willing to accept that we have no idea if others need what we’re offering and we let go of the idea that deciding is hard then what we’re left with is that some people decide to work with us and some don’t.We can see potential customers as capable human beings who are in the process of making difficult decisions. Some of them will be a... See more

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

The Social Media Death Spiral

open.substack.com

Crescer sem as redes sociais

The economy of attention doesn’t ask what you think; it asks how fast you can say it, how loud, and how often. And if you play long enough, you stop making anything for the people you care about and you start making it for the feed. The result is a race to the bottom with a leaderboard, a machine that needs to be fed even if it’s chewing up your... See more

Joan Westenberg • Notes from the Exit: Why I Left the Attention Economy

Crescer sem as redes sociais

Many things in modernity are brain dead, but I can’t think of anything worse than the short form dystopias of TikTok and Instagram. They’re materially making people dumber, breeding addict behavior (particularly in the young) and ultimately ruining the lives of normies. It’s depressing to think about the countless kids who might have started garage... See more

Adam Singer • TikTok and Instagram are intellectual poison

Crescer sem as redes sociais

This notion that ‘people have a hard time making decisions’ is one of those core beliefs about humanity that feels similar to the notion that ‘kids won’t learn unless we bribe them with gold stars, grades and punishment’.