Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Principle #7: Empathy is a Skill To Develop

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Charismatic people have the ability to show concern for people’s deepest needs and interests. That doesn’t mean charismatic people are mushy or patronizing, but when you are around them, you sense their interest and care and leave them feeling that you are important.

John C. Maxwell • Be a People Person: Effective Leadership Through Effective Relationships

Hub Marketing

If I believe that you need what I have (which is the first thought worth questioning) and that you have a hard time deciding things (the second thought work questioning) then I will manipulate you. Those two thoughts are all I need to justify my use of pressure-filled, sneaky tactics to get you to say ‘yes’ to working with me.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

my social feeds seemed to finish their years-long transformation from a neighborhood populated with friends to a glossy condo development of brands.

Anne Helen Petersen • Culture Study | Anne Helen Petersen | Substack

Crescer sem as redes sociais

What we need is realistic

digital and media literacy from frank confrontations and discussion.

Matt Klein • Unplugging Is Not the Solution You Want

Crescer sem as redes sociais

The three-step affinity process in today’s media landscape is as follows: awareness, attention, and affinity.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Liderança de Pensamento

If we are willing to accept that we have no idea if others need what we’re offering and we let go of the idea that deciding is hard then what we’re left with is that some people decide to work with us and some don’t.We can see potential customers as capable human beings who are in the process of making difficult decisions. Some of them will be a... See more

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Who are you as an expert? How did you arrive at the topic you love so much? What makes you love it so much? How do you see things differently than others in your niche?

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

Liderança de Pensamento

The End of Productivity

Sari Azout every.to