Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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With or without social media, I have things to say, wisdom to share, and plenty to teach! But how do I disentangle all that from the problems I see with the influencer-slash-content-creator business model?

Amelia Hruby • reflections on two years off social media — Amelia Hruby

Crescer sem as redes sociais

You’ll get more honest feedback that will help you improve your business rapidlypotential clients who end up not working with you will still refer you because they felt so respected and understood by you.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

To put this into perspective, these rates mean that for most SMEs, you’d need a following in the tens of thousands for organic social media to generate meaningful results.

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O futuro das redes

Networking is the cultivating of mutually beneficial, give-and-take, win-win relationships.

Bob Burg • Endless Referrals, Third Edition

Hub Marketing

Notes from the Exit: Why I Left the Attention Economy

joanwestenberg.com

Crescer sem as redes sociais

Why the most valuable newsroom KPI is no longer reach but belonging | The Audiencers

slow marketing - Marketing For Hippies

Tad Hargrave marketingforhippies.com

Future of Marketing and Advertising and non-coercive marketing

the internet, as we have known it, has evolved from a quaint, quirky place to a social utopia, and then to an algorithmic reality. In this reality, the primary task of these platforms is not about idealism or even entertainment — it is about extracting as much revenue as possible from human vanity, avarice, and narcissism.

Social Internet Is Dead. Get Over It.

Crescer sem as redes sociais

Principle #1: How you are with people before they hire you is how they assume you will be once they hire you.