Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Leaving the attention economy doesn’t mean vanishing. It means choosing to matter to fewer people, more deeply. It means owning the means of distribution. It means publishing like a human being instead of a content mill. It means you stop playing to the house odds and start building your own game.

Joan Westenberg • Notes from the Exit: Why I Left the Attention Economy

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The economy of attention doesn’t ask what you think; it asks how fast you can say it, how loud, and how often. And if you play long enough, you stop making anything for the people you care about and you start making it for the feed. The result is a race to the bottom with a leaderboard, a machine that needs to be fed even if it’s chewing up your... See more

Joan Westenberg • Notes from the Exit: Why I Left the Attention Economy

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Authority is developed through commitment and knowledge.

Sally Hogshead • How the World Sees You

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100 ways to share your work + life that aren’t social media — Amelia Hruby

Amelia Hruby ameliahruby.com

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Notes from the Exit: Why I Left the Attention Economy

joanwestenberg.com

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To find good angles about your core idea, you need to map out your ideas in a structured way to see their relationships

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

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New social networks have typically struggled to monetize due to their small audience sizes, as they are unable to achieve the scale to make meaningful revenue from advertising. Paid communities, however, supply an engaged and paying audience, providing an alternative route to sustainability for independent social networks.

Subpixel Space • Come for the Network, Pay for the Tool

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Panic is not a business strategy.What would happen if we all. slowed. down. our marketing?•It means that we can accept that sometimes it will take a while to build trust with people we’ve just met.It means that instead of pressuring people to buy right now, we encourage them to sleep on it and sit with it to make sure it’s really a fit (so that any... See more

Tad Hargrave • slow marketing - Marketing For Hippies

What we often forget is that even though the grass may be greener on the other side, it still needs mowing.

Charlie Gilkey • The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business Growth

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