Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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How can we make the web more natural and human-first rather than computers or institutions? How do we wish to interact with the internet beyond "browsing?” How would we shape the internet and our container for inhabiting it (currently, our browsers) if they were our neighborhoods and homes?

𝓽𝓲𝓷𝔂 𝓲𝓷𝓽𝓮𝓻𝓷𝓮𝓽𝓼

Crescer sem as redes sociais

From 2007 to 2018, social media was centralizing in platforms like Facebook, YouTube or Medium. Now, people are going back to owning their own social media, and de- centralizing it through self-hosted blogs, podcasts, forums, etc.

Future of Social Communities

Crescer sem as redes sociais

Here is probably where everything starts: ad-driven platforms (Facebook, Instagram, Youtube) only reward top creators. Mid and small-size creators are left out - no matter how engaged their audience is. Long story short, mid and small-size creators desperately need new tools to engage and monetize their community.

Ariel Renous • The Future of Social

O futuro das redes

Human curation will become infinitely more valuable. That’s the insight. It’s huge, it’s exciting, and... it’s completely useless on its own.

Sari Azout • Problems Sublime Solves—at Least for Me

O futuro das redes

Milly Shotter • BGV Blog - How to build an impact brand with great communications

Marketing & Communication Organization

What we often forget is that even though the grass may be greener on the other side, it still needs mowing.

Charlie Gilkey • The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business Growth

Sendo empreendedora solo

On one hand, we have a booming Creator Economy, with an ever-expanding democratization of tools for production to anyone with an idea. So much so, that according to 1,000 surveyed Americans by Zine, 86% of people believe there is an overwhelming amount of entertainment available today.

Yet meanwhile on the other hand, we seem to have also found... See more

Matt Klein • The Creator Paradox: Cultural Stasis Amidst Creative Surplus

Crescer sem as redes sociais

para o essay

Posturing is the other side of the coin.Posturing is when we puff ourselves up and try to seem more successful and confident than we actually are.Posturers talk a good game. They talk a lot about their big goals and visions for the future. It can be incredibly enticing. But usually nothing happens. Because to make big things happen, they need to... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

However, in the meantime, the new media strategy is AI-empowered creators as the face of the brand, with relatively few staff building out bundled product offerings. Email moves from the strategy to just another tool. The future is owning relationships with audiences—and serving as many of their media and software needs as possible.

AI Is Breaking Media. Here’s How Publishers Can Survive.

Crescer sem as redes sociais