Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Value Newsletter (VNL)

Newsletters are sent manually as broadcasts (although they can be automated within a sequence, but for most people, sticking to broadcasts is the best option and simplest to implement).

The newsletter is a vehicle through which we provide ongoing value.

A VNL has no endpoint. Its value creation effects are constant and... See more

Mundo da Newsletter

Networking is the cultivating of mutually beneficial, give-and-take, win-win relationships.

Bob Burg • Endless Referrals, Third Edition

Hub Marketing

You’re standing in a spot in the world that only you stand in, a function of your history and experiences, visions, and hopes. From this spot where only you stand, you offer a distinct point of view, novel insights, and even groundbreaking ideas.

Nilofer Merchant • The Power of Onlyness

Liderança de Pensamento

From 2007 to 2018, social media was centralizing in platforms like Facebook, YouTube or Medium. Now, people are going back to owning their own social media, and de- centralizing it through self-hosted blogs, podcasts, forums, etc.

Future of Social Communities

Crescer sem as redes sociais

Death of the Follower & the Future of Creativity on the Web With Jack Conte | SXSW 2024 Keynote

SXSW youtube.com

O futuro das redes

We are naturally drawn to composed people because there’s an old truth that where we speak from we speak to. If you speak from a collapsed place in yourself – you speak to that place in others. If you speak from a place of posturing in you – you will hit that place in others. Neither of those places feel at ease in people and so folks will feel... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

It has become standard to describe A.I. as a tool. I argue that this framing is incorrect. It does not aid in the completion of a task. It completes the task for you. A.I. is a service. You cede control and decisions to an A.I. in the way you might to an independent contractor hired to do a job that you do not want to or are unable to do. This is... See more

View Profile • The A.I. Lie

Tudo de IA

Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more

Michael Mignano • The End of Social Media - Every

Crescer sem as redes sociais

networking is the mutual give and take that results in a winning situation for everyone involved.

Bob Burg • Endless Referrals, Third Edition

Hub Marketing