Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso
A fundamental but often unspoken truth about starting your own business is that there are often long grind periods, sometimes without producing any of the results you want. You’ll need something to drive you through the uncertainty of making your new business happen. If you focus on those things that make you come alive, it makes the entire process
... See moresuccess comes when you intentionally focus on moving your audience from rented and earned media to your owned media.
Because the fear conjured by marketing is ultimately an illusion, what such marketing promises to deliver is also an illusion. And because it can never deliver, using fear in marketing can never build loyalty, connection or trust. And when these precious things are absent in a society, we become dissociative, cynical, apathetic and unhappy souls,
... See moreThought leaders need to be brave because they serve up insights and opinions that aren’t always popular (but are almost always true),
A narrow niche, a strong point of view, and being findable in multiple places are the hallmarks of an authority position.