Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso
Thought leaders need to be brave because they serve up insights and opinions that aren’t always popular (but are almost always true),
1. Digests. In my experience, the best e-zines—those with the highest open, read, and click-through rates—are those that present useful how-to tips or news in short, bite-size chunks. When the news stories deal with current events, open rates soar. And as for the tips, the more practical and actionable they are, the better.
Charismatic people have the ability to show concern for people’s deepest needs and interests. That doesn’t mean charismatic people are mushy or patronizing, but when you are around them, you sense their interest and care and leave them feeling that you are important.
