Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Charismatic people have the ability to show concern for people’s deepest needs and interests. That doesn’t mean charismatic people are mushy or patronizing, but when you are around them, you sense their interest and care and leave them feeling that you are important.

John C. Maxwell • Be a People Person: Effective Leadership Through Effective Relationships

Hub Marketing

Ryan Law’s five traits of good thought leadership:

Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to

Liderança de Pensamento

Run your business like a business and not like a self-validation tool.

Suzanne Chadwick • Play Big, Brand Bold: It's Your Time to Step Up, Show Up and Stand Out!

Sendo empreendedora solo

As the internet grows in size, we feel like we’re surrounded by people and lonely at the same time. It feels increasingly harder to feel safe expressing ourselves authentically in the predominant gathering spaces. We feel like we’re either invisible or presenting at an auditorium. Things have to be more explicit, black-and-white in the new world.... See more

Spencer Chang • tiny internets: sidewalks, geocaching, and more · tiny internets

Crescer sem as redes sociais

The problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Value Newsletter (VNL)

Newsletters are sent manually as broadcasts (although they can be automated within a sequence, but for most people, sticking to broadcasts is the best option and simplest to implement).

The newsletter is a vehicle through which we provide ongoing value.

A VNL has no endpoint. Its value creation effects are constant and... See more

Mundo da Newsletter

Gina told me she was excited to see evidence of a shift in how creators build businesses they have more control over. These are “independent” creators—folks building their own platforms and communities. According to Gina, the research shows that there are 4 characteristics of this new way forward:1) Independent creators own their data rather than... See more

Ana Fragoso

John C. Maxwell • Be a People Person: Effective Leadership Through Effective Relationships

Suzanne Chadwick • Play Big, Brand Bold: It's Your Time to Step Up, Show Up and Stand Out!

Spencer Chang • tiny internets: sidewalks, geocaching, and more · tiny internets

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Tara McMullin • The game is rigged (rethinking the creator economy)

Sublime on Substack

Landon Poburan • What People Actually Want Isn’t A Paid Newsletter