Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Because the fear conjured by marketing is ultimately an illusion, what such marketing promises to deliver is also an illusion. And because it can never deliver, using fear in marketing can never build loyalty, connection or trust. And when these precious things are absent in a society, we become dissociative, cynical, apathetic and unhappy souls,

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

What we once loved about these platforms is how people shared their everyday descriptions of life, love, family, and curiosity.

The Prescription Economy

Crescer sem as redes sociais

Composure isn’t confidence as much as comfort in our own skin. We’re not leaning forward or back, we’re sitting up straight and comfortably inside of ourselves. This is the ground of win/win. We are committed to everybody’s needs being met – including our own.

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

The Third Alternative – Composure:

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Side-by-side Ads - The Creative Marketer

Marketing & Communication Organization

How can developing your skills around empathy grow your business?When people know that you really ‘get’ them they will relax and feel safe around you. Until people feel safe with you they won’t hire you.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Anyone else feel like something’s shifting?

I’m done caring about going viral.

I’m done posting just to stay relevant.

I’m done pretending I care about algorithms.

All I want is to write what matters, grow at my own pace, stack my income streams, and spend more time offline.

Nothing else. Literally nothing else.

Who’s with me?

𝙰𝚒𝚣𝚊 𝙲. ⚡️ • 𝙰𝚒𝚣𝚊 𝙲. ⚡️ | Substack

Crescer sem as redes sociais

With each type of email, consider what metrics you want to use to measure success. For a Traffic-driving newsletter, you’ll probably track clicks or time on site after someone clicks. For Destination newsletters, clicks aren’t as relevant, so you may want to look at reader feedback or surveys to understand what’s working. If you only use one... See more

Dan Oshinsky • Article

Mundo da Newsletter

How to like everything more - by Sasha Chapin How to like everything more

Sasha Chapin sashachapin.substack.com