Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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While platforms don’t recognize our contributions as labor, it certainly feels like a job. Labor writer Amelia Horgan calls it “the jobification of everyday life.”

Tara McMullin • The game is rigged (rethinking the creator economy)

Because the fear conjured by marketing is ultimately an illusion, what such marketing promises to deliver is also an illusion. And because it can never deliver, using fear in marketing can never build loyalty, connection or trust. And when these precious things are absent in a society, we become dissociative, cynical, apathetic and unhappy souls,

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

The future of the internet is likely smaller communities, with a focus on curated experiences

Andrew Melnizek theverge.com

Crescer sem as redes sociais

Knowledge Work Is Dying—Here’s What Comes Next

Joe Hudson every.to

Your job as a thought leader is to think, sell, and deliver.

Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want

Liderança de Pensamento

It has become standard to describe A.I. as a tool. I argue that this framing is incorrect. It does not aid in the completion of a task. It completes the task for you. A.I. is a service. You cede control and decisions to an A.I. in the way you might to an independent contractor hired to do a job that you do not want to or are unable to do. This is... See more

View Profile • The A.I. Lie

Tudo de IA

Your subscribers aren't buying content, they're buying peace of mind. They want to stop researching, stop second-guessing, stop wondering if they're missing something important.

Landon Poburan • What People Actually Want Isn’t A Paid Newsletter

Mundo da Newsletter

Eight cognitive biases social media takes advantage of

Old-school marketing is functional. It's about manufacturing emotion to manipulate people, jumping straight into showcasing products, highlighting features, promoting benefits and talking price. New-school marketing is never about manipulation. It's about engaging people with your raison d'être. That's why purpose is at the heart of a complete and