Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

All cardsCollections

Your job as a thought leader is to think, sell, and deliver.

Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want

Liderança de Pensamento

Whether we are marketers or consumers, each of us has a fundamental relationship with others that colours all our perspectives, decisions, values and actions. As marketers, when we see others as separate from ourselves, they become depersonalised and generalised. They cease being individuals and turn into numbers, demographics and statistics. When

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Notes from the Exit: Why I Left the Attention Economy

joanwestenberg.com

Crescer sem as redes sociais

Death of the Follower & the Future of Creativity on the Web With Jack Conte | SXSW 2024 Keynote

SXSW youtube.com

O futuro das redes

Twelve Provocations About 2025

For the second year in a row, ON_Discourse asked members to prepare a provocation - not a prediction - about the year ahead. In 60 minutes, we tackled the following 12 provocations. We hope at least one of these items stirs up a reaction in you, because this call was full of them.

https://ondiscourse.com/12-provocations

On one hand, we have a booming Creator Economy, with an ever-expanding democratization of tools for production to anyone with an idea. So much so, that according to 1,000 surveyed Americans by Zine, 86% of people believe there is an overwhelming amount of entertainment available today.

Yet meanwhile on the other hand, we seem to have also found... See more

Matt Klein • The Creator Paradox: Cultural Stasis Amidst Creative Surplus

Crescer sem as redes sociais

para o essay

Imagine how marketing could heal the world if we adopted a healthy language that measures happiness and joy! What if we spoke of ‘humans' rather than ‘consumers', ‘community acceptance' rather than ‘market penetration', ‘company love' rather than ‘brand awareness'?

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Many things in modernity are brain dead, but I can’t think of anything worse than the short form dystopias of TikTok and Instagram. They’re materially making people dumber, breeding addict behavior (particularly in the young) and ultimately ruining the lives of normies. It’s depressing to think about the countless kids who might have started garage... See more

Adam Singer • TikTok and Instagram are intellectual poison

Crescer sem as redes sociais

But as seen from the macro view, a diverse, bottom-up media ecosystem is in fact

not thriving

.

Instead, the inverse is happening.

Homogeneity is winning.

Matt Klein • The Creator Paradox: Cultural Stasis Amidst Creative Surplus

Crescer sem as redes sociais