Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Collapsing is a caving in of the shoulders and a slump forward.And it’s driven by an agenda. The hidden agenda of collapsing is “Love me”. We want people to love us and so we sell out our self respect and integrity. What we don’t know when we’re stuck in it is that this is profoundly unattractive. At its extremes it’s repulsive.Fundamentally,... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

It’s ultimately up to the platform to decide what type of content gets recommended, not the social graph of the person producing the content. In contrast to social media, recommendation media is not a competition based on popularity; instead, it is a competition based on the absolute best content.

Michael Mignano • The End of Social Media

Crescer sem as redes sociais

for the essay

There are those who believe the social web is reaching its terminal point. I hope they’re right. Platform after platform was designed to make it easier and more addictive for us to share content with one another so the corporations behind them could sell ever more of our attention and data. In different ways, most of these platforms are now in

New York Times • Opinion | the Great Delusion Behind Twitter - The New York Times

Crescer sem as redes sociais

You’re standing in a spot in the world that only you stand in, a function of your history and experiences, visions, and hopes. From this spot where only you stand, you offer a distinct point of view, novel insights, and even groundbreaking ideas.

Nilofer Merchant • The Power of Onlyness

Liderança de Pensamento

New social networks have typically struggled to monetize due to their small audience sizes, as they are unable to achieve the scale to make meaningful revenue from advertising. Paid communities, however, supply an engaged and paying audience, providing an alternative route to sustainability for independent social networks.

Subpixel Space • Come for the Network, Pay for the Tool

Crescer sem as redes sociais

But as seen from the macro view, a diverse, bottom-up media ecosystem is in fact

not thriving

.

Instead, the inverse is happening.

Homogeneity is winning.

Matt Klein • The Creator Paradox: Cultural Stasis Amidst Creative Surplus

Crescer sem as redes sociais

EP 360: Slowing Down To Make Sustainable Choices

whatworkspodcast.com

marketing and

Conviction is willingness to do the work, to live with uncertainty, to be open to asking for help, and not to worry about the end result.

Nilofer Merchant • The Power of Onlyness

Sendo empreendedora solo

Principle #1: How you are with people before they hire you is how they assume you will be once they hire you.

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Michael Mignano • The End of Social Media

New York Times • Opinion | the Great Delusion Behind Twitter - The New York Times

Nilofer Merchant • The Power of Onlyness

Subpixel Space • Come for the Network, Pay for the Tool

Matt Klein • The Creator Paradox: Cultural Stasis Amidst Creative Surplus

EP 360: Slowing Down To Make Sustainable Choices

Nilofer Merchant • The Power of Onlyness

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies