Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso
Charismatic people have the ability to show concern for people’s deepest needs and interests. That doesn’t mean charismatic people are mushy or patronizing, but when you are around them, you sense their interest and care and leave them feeling that you are important.
As consumers, we have the ultimate power and responsibility in this situation. When we change our consumption habits, businesses will change. When we no longer respond to the false needs and collapsed beliefs conjured by marketing, marketers will change. We are not helpless victims of the system. We are the system.