Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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This notion that ‘people have a hard time making decisions’ is one of those core beliefs about humanity that feels similar to the notion that ‘kids won’t learn unless we bribe them with gold stars, grades and punishment’.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

The notion that people struggle to make decisions is one of the classic premises used to justify pushy and manipulative sales techniques.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

How?- Study empathy- Make your business more welcoming- Acknowledge them for how hard and painful it feels for them to be going through their situation. Honour that. Respect that.- Slow down on giving advice.- Practice restating what you hear them say.- Get empathy: . If there’s an area of your life where you feel no one understands you, find someo... See more

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

When people feel safe around and understood by you they will tell you the truth about what’s ailing them which will allow you to make a better diagnosis which will mean you produce better results for them which will leave them more happy and telling more people about how great you are.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Understandably, to many of us, the idea that marketing could possibly be a connective, or even spiritual, activity seems pretty outlandish. In fact, marketing often seems to be the very antithesis of spirituality. But this is only because most marketing we see has been created from a place of Disconnection--from Self, others, our businesses and the

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Gina told me she was excited to see evidence of a shift in how creators build businesses they have more control over. These are “independent” creators—folks building their own platforms and communities. According to Gina, the research shows that there are 4 characteristics of this new way forward:1) Independent creators own their data rather than r... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

If we are willing to accept that we have no idea if others need what we’re offering and we let go of the idea that deciding is hard then what we’re left with is that some people decide to work with us and some don’t.We can see potential customers as capable human beings who are in the process of making difficult decisions. Some of them will be a go... See more

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Because the fear conjured by marketing is ultimately an illusion, what such marketing promises to deliver is also an illusion. And because it can never deliver, using fear in marketing can never build loyalty, connection or trust. And when these precious things are absent in a society, we become dissociative, cynical, apathetic and unhappy souls, w

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Collapsing is a caving in of the shoulders and a slump forward.And it’s driven by an agenda. The hidden agenda of collapsing is “Love me”. We want people to love us and so we sell out our self respect and integrity. What we don’t know when we’re stuck in it is that this is profoundly unattractive. At its extremes it’s repulsive.Fundamentally, colla... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Principle #1: How you are with people before they hire you is how they assume you will be once they hire you.