Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Your business becomes a movement, a place where people feel they belong, a conduit for like-minded people seeking to effect change.

Conscious marketing is about ensuring your marketing activities are aligned with your higher purpose — the why behind what you do. It's about taking a cause leadership approach and bringing your industry along with you

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

However, in the meantime, the new media strategy is AI-empowered creators as the face of the brand, with relatively few staff building out bundled product offerings. Email moves from the strategy to just another tool. The future is owning relationships with audiences—and serving as many of their media and software needs as possible.

AI Is Breaking Media. Here’s How Publishers Can Survive.

Crescer sem as redes sociais

Ryan Law’s five traits of good thought leadership:

Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to

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Thought leadership must, in the end, introduce and map topics that address an audience’s key issues and provide solutions for solving those issues.

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

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If there is a button one can push that spits out images and it is available to everybody, why on earth would any creative professional push that button? Clients don’t need to hire you to push it. They can do that themselves. The central lie behind these programs is that they are meant for artists. They’re not. We don’t need them and using them only... See more

View Profile • The A.I. Lie

Tudo de IA

But if you sell a service, your clients will pay you to save them the effort of having to do something themselves.

If you sell a strategy, your clients will pay you to save them the time of having to learn how to do something themselves.

7 Keys To Getting The Right Clients As A Solopreneur

Sendo empreendedora solo

The Third Alternative – Composure:

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Doing thought leadership – that is, creating and publicising insights that will be of interest to your clients. • Being a thought leader – that is, being widely recognised and rated for your interesting insights and knowledge, and having the credibility to influence others (generally from having done a lot of thought leadership to earn this

Tim Prizeman • The Thought Leadership Manual

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You will recall our definition of thought leadership: • Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • That strongly influence the opinions of others

Tim Prizeman • The Thought Leadership Manual

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