Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Because, if we really listen with our focus on really, really understanding them, we’ll find out the truth of if it’s a fit or not. If it’s a fit, then working together is likely to be a joy that produces wonderful results for them and has them a raving fan – getting us lots of word of mouth.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Conscious marketing is all about building something so fundamentally good and compelling right into the heart of your business, products and services that everyone (suppliers, employees and community) wants to join your tribe and spread the word.

It's about working out who you really want to serve and then asking how you can best serve them, way

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Twelve Provocations About 2025

For the second year in a row, ON_Discourse asked members to prepare a provocation - not a prediction - about the year ahead. In 60 minutes, we tackled the following 12 provocations. We hope at least one of these items stirs up a reaction in you, because this call was full of them.

https://ondiscourse.com/12-provocations

Write so that even someone new to your topic can comfortably follow your thinking and absorb your ideas.

Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want

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Amarelo

As social networks like Twitter, Facebook, and Instagram grow larger, they skew disproportionately toward supernodes—celebrity, meme and business accounts.

Arjun Sethi • The Hive is the New Network

Crescer sem as redes sociais

In fact, it’s worse than that. There’s a deep shame about even having needs in the first place.Consequently, collapsing is a lack of self care because every ounce of our energy is being spent on doing whatever we think is most likely to get us the love of others. Collapse is based on a core feeling of not being enough and trying to do enough so... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Panic is not a business strategy.What would happen if we all. slowed. down. our marketing?•It means that we can accept that sometimes it will take a while to build trust with people we’ve just met.It means that instead of pressuring people to buy right now, we encourage them to sleep on it and sit with it to make sure it’s really a fit (so that any... See more

Tad Hargrave • slow marketing - Marketing For Hippies

Ryan Law’s five traits of good thought leadership:

Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to

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Alerts

Alerts are shorter newsletters designed to let readers know when a new, specific type of content is published. Breaking news alerts from newsrooms about can’t-miss big stories are the most common.

Dan Oshinsky • Article

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