Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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I find that in life – and certainly in business – people vacillate between two poles – two ends of a line – on one side there’s collapse and on the other side there’s posturing.

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Empathy allows you to write the most compelling marketing materials possible. I would argue that, until you can put yourself in the shoes of your potential clients, your marketing materials will be lacklustre.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Do you post or do you RELEASE?

Yancey Strickler metalabel.substack.com

Crescer sem as redes sociais

To find good angles about your core idea, you need to map out your ideas in a structured way to see their relationships

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

Liderança de Pensamento

The future of the internet is likely smaller communities, with a focus on curated experiences

Andrew Melnizek theverge.com

Crescer sem as redes sociais

We live in a culture that venerates productivity above all else. For centuries, success—particularly in the West—has hinged on a simple dictum: “Do more, faster.” As AI commoditizes speed and output, however, this pursuit will lose its value.

Sari Azout • The End of Productivity

O futuro das redes

But as seen from the macro view, a diverse, bottom-up media ecosystem is in fact

not thriving

.

Instead, the inverse is happening.

Homogeneity is winning.

Matt Klein • The Creator Paradox: Cultural Stasis Amidst Creative Surplus

Crescer sem as redes sociais

Who are you as an expert? How did you arrive at the topic you love so much? What makes you love it so much? How do you see things differently than others in your niche?

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

Liderança de Pensamento

the end of our extremely online era.

Tommy Dixon substack.com

Crescer sem as redes sociais