Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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The problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Talent will increasingly own their audience, with the rise of “channels of one” and community-as-a-service... Equivalents to Substack (where you build and monetize your own email list) will emerge in video, communities, branded products (like Borgo, still pre-launch) and other ways to build, manage, and monetize your audience. Some early breakouts... See more

Scott Belsky • 8 Themes For The Near Future Of Tech 🔮

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Twelve Provocations About 2025

For the second year in a row, ON_Discourse asked members to prepare a provocation - not a prediction - about the year ahead. In 60 minutes, we tackled the following 12 provocations. We hope at least one of these items stirs up a reaction in you, because this call was full of them.

https://ondiscourse.com/12-provocations

I’m convinced that it’s going to become a straightforwardly high-status, elite play to renounce phones, social media, and many other aspects of digital culture. In a world of insane information abundance and always-on connection, reclaiming the stillness of your own mind will be akin to flying private.

If I’m right, we’ll see a growing divide

David Mattin from New World Same Humans • New Week #138

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Write so that even someone new to your topic can comfortably follow your thinking and absorb your ideas.

Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want

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Amarelo

Networking is the cultivating of mutually beneficial, give-and-take, win-win relationships.

Bob Burg • Endless Referrals, Third Edition

Hub Marketing

Towards Small-Scale Social

notes.hyperlink.academy

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But if you sell a service, your clients will pay you to save them the effort of having to do something themselves.

If you sell a strategy, your clients will pay you to save them the time of having to learn how to do something themselves.

7 Keys To Getting The Right Clients As A Solopreneur

Sendo empreendedora solo

In spite of whatever indications suggest that an idea might not work out, you have to be “foolish” enough to make the attempt to make it successful.

Nilofer Merchant • The Power of Onlyness

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