Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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collapse, posturing and composure - Marketing For Hippies

Tad Hargrave marketingforhippies.com

to communicate well and non-coercive marketing

In the runup to Covid, and certainly ever since, you could summarize the meta with one word: email. Email is the one distribution pipeline that isn’t owned by some mega-corporation. It gave publishers a direct method by which to communicate with users.

AI Is Breaking Media. Here’s How Publishers Can Survive.

Mundo da Newsletter

people don’t want to be sold something, they want to buy something that solves a problem for them—and the best way to get someone to buy something from you is to position yourself as the unquestionable Authority in your space,

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Liderança de Pensamento

We must build AI for people; not to be a person

mustafa-suleyman.ai

Tudo de IA

This number might be hard to believe, but 93% of creators surveyed said that being a creator has negatively impacted their lives. (And that point, it’s probably worth asking, “Well, why would anyone become a creator? Or stay a creator?” And that’s a fair question. I guess it’s the same reason people keep playing the lottery: the potential upside... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

While platforms don’t recognize our contributions as labor, it certainly feels like a job. Labor writer Amelia Horgan calls it “the jobification of everyday life.”

Tara McMullin • The game is rigged (rethinking the creator economy)

What we once loved about these platforms is how people shared their everyday descriptions of life, love, family, and curiosity.

The Prescription Economy

Crescer sem as redes sociais

The creator economy is still in its relative infancy. The truth is we don’t know what the creator economy is yet—but that doesn’t stop me from asking the question! So what is the creator economy? And why is it making so many people miserable?

Tara McMullin • The game is rigged (rethinking the creator economy)

When people feel safe around and understood by you they will tell you the truth about what’s ailing them which will allow you to make a better diagnosis which will mean you produce better results for them which will leave them more happy and telling more people about how great you are.

collapse, posturing and composure - Marketing For Hippies

AI Is Breaking Media. Here’s How Publishers Can Survive.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

We must build AI for people; not to be a person

Tara McMullin • The game is rigged (rethinking the creator economy)

Tara McMullin • The game is rigged (rethinking the creator economy)

The Prescription Economy

Tara McMullin • The game is rigged (rethinking the creator economy)

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies