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We are all experts in our field. Underlying the areas of subject matter expertise are some foundational roles, or expertise, that all thought leaders might embody or develop. Knowing these and exploring how these inform your specific area of expertise makes you a better thought leader.

The Four Fundamental And Foundational Roles of Thought Leaders

In the book Thought Leaders we explain the rise in thought leadership and provide the nine essential skills that thought leaders demonstrate.

Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want

The Four Fundamental And Foundational Roles of Thought Leaders

Ryan Law’s five traits of good thought leadership:

Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to s

It’s not enough to define the problem or issue; thought leadership should guide the reader.

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

Thought leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected, sometimes contrarian directions. Thought leadership needs to be educational and ideally provocative; content marketing can simply be fun or entertaining.”2

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

Thought leadership must, in the end, introduce and map topics that address an audience’s key issues and provide solutions for solving those issues.

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

‘thought leader’: a knowledgeable and influential person whom clients trust and turn to for advice – a very powerful position to be in.

Tim Prizeman • The Thought Leadership Manual

Doing thought leadership – that is, creating and publicising insights that will be of interest to your clients. • Being a thought leader – that is, being widely recognised and rated for your interesting insights and knowledge, and having the credibility to influence others (generally from having done a lot of thought leadership to earn this recogni