The Thought Leadership Manual

– Highlight the implications

Doing thought leadership – that is, creating and publicising insights that will be of interest to your clients. • Being a thought leader – that is, being widely recognised and rated for your interesting insights and knowledge, and having the credibility to influence others (generally from having done a lot of thought leadership to earn this recogni

areas of high benefit but low risk,

‘thought leader’: a knowledgeable and influential person whom clients trust and turn to for advice – a very powerful position to be in.

– Colourful stories, analogies and metaphors

2 – Have interesting numbers The key word here is ‘interesting’.

5– Think visually

You believe the perceived wisdom to be outdated or otherwise suspect. • You are likely to be in a position to suggest practical steps to tackling the problem or opportunity identified.

You will recall our definition of thought leadership: • Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • That strongly influence the opinions of others

6 – Practicality The importance of your thought leadership having practical applications