The Thought Leadership Manual

Thought leadership projects are great opportunities to actually do something in partnership with clients – something that’s not selling and not chargeable hours.

The secret for being a successful thought leader is: Repetition!

For instance, highlight what people should do to take advantage of the opportunity you have identified or protect themselves against the problem you are warning them about.

6 – Practicality The importance of your thought leadership having practical applications

5– Think visually

– Colourful stories, analogies and metaphors

It is going to be the implications of your findings that are the interesting bits – explore them, and also the implications of the implications!

– Highlight the implications

2 – Have interesting numbers The key word here is ‘interesting’.