The Thought Leadership Manual

5– Think visually

– Highlight the implications

6 – Practicality The importance of your thought leadership having practical applications

Doing thought leadership – that is, creating and publicising insights that will be of interest to your clients. • Being a thought leader – that is, being widely recognised and rated for your interesting insights and knowledge, and having the credibility to influence others (generally from having done a lot of thought leadership to earn this recogni

You believe the perceived wisdom to be outdated or otherwise suspect. • You are likely to be in a position to suggest practical steps to tackling the problem or opportunity identified.

Thought leadership projects are great opportunities to actually do something in partnership with clients – something that’s not selling and not chargeable hours.

in the project is to have a brainstorm on ‘what would you expect an expert on this subject to know?’

areas of high benefit but low risk,

The secret for being a successful thought leader is: Repetition!