Liderança de Pensamento

You will recall our definition of thought leadership: • Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • That strongly influence the opinions of others

The secret for being a successful thought leader is: Repetition!

success comes when you intentionally focus on moving your audience from rented and earned media to your owned media.

In spite of whatever indications suggest that an idea might not work out, you have to be “foolish” enough to make the attempt to make it successful.

Who are you as an expert? How did you arrive at the topic you love so much? What makes you love it so much? How do you see things differently than others in your niche?

Nothing provides more immediate Authority than earned media, and, as a result, many people make the mistake of putting all their eggs in this single basket, which is very dangerous, because you don’t have direct control over media going out. Think about it; with earned media you have to rely on someone else to do something for a message to go out.

Thought leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected, sometimes contrarian directions. Thought leadership needs to be educational and ideally provocative; content marketing can simply be fun or entertaining.”2

Thought leaders are people on the forefront of the ideas in their niche. They are the ones who are identifying trends and naming the things that are happening in a field that remain as-yet unnamed.