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The three-step affinity process in today’s media landscape is as follows: awareness, attention, and affinity.
Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
We are all experts in our field. Underlying the areas of subject matter expertise are some foundational roles, or expertise, that all thought leaders might embody or develop. Knowing these and exploring how these inform your specific area of expertise makes you a better thought leader.
The Four Fundamental And Foundational Roles of Thought Leaders
Valuing your expertise inspires you to keep thinking and keep working on your ideas and making them better. It also leads to the personal conviction and belief that others are looking for in a trusted advisor.
Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want
What is the big picture of your work or the big change you’re advocating? How do you propose to make it happen?
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
Who are you as an expert? How did you arrive at the topic you love so much? What makes you love it so much? How do you see things differently than others in your niche?
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
You will recall our definition of thought leadership: • Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • That strongly influence the opinions of others
Tim Prizeman • The Thought Leadership Manual
Thought leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected, sometimes contrarian directions. Thought leadership needs to be educational and ideally provocative; content marketing can simply be fun or entertaining.”2
Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads
Your job as a thought leader is to think, sell, and deliver.
Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want
In spite of whatever indications suggest that an idea might not work out, you have to be “foolish” enough to make the attempt to make it successful.