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Write so that even someone new to your topic can comfortably follow your thinking and absorb your ideas.
Amarelo
To be a thought leader – be a leader with vision and purpose
‘thought leader’: a knowledgeable and influential person whom clients trust and turn to for advice – a very powerful position to be in.
Thought leaders need to be brave because they serve up insights and opinions that aren’t always popular (but are almost always true),
success comes when you intentionally focus on moving your audience from rented and earned media to your owned media.
Thought leaders are people on the forefront of the ideas in their niche. They are the ones who are identifying trends and naming the things that are happening in a field that remain as-yet unnamed.
When you have a media mind-set, you are comfortable enough in your own Authority to curate content from others as a way to build relationships and give value to your audience.
people don’t want to be sold something, they want to buy something that solves a problem for them—and the best way to get someone to buy something from you is to position yourself as the unquestionable Authority in your space,
Valuing your expertise inspires you to keep thinking and keep working on your ideas and making them better. It also leads to the personal conviction and belief that others are looking for in a trusted advisor.