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The three-step affinity process in today’s media landscape is as follows: awareness, attention, and affinity.
Valuing your expertise inspires you to keep thinking and keep working on your ideas and making them better. It also leads to the personal conviction and belief that others are looking for in a trusted advisor.
What is the big picture of your work or the big change you’re advocating? How do you propose to make it happen?
Who are you as an expert? How did you arrive at the topic you love so much? What makes you love it so much? How do you see things differently than others in your niche?
You will recall our definition of thought leadership: • Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • That strongly influence the opinions of others
Thought leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected, sometimes contrarian directions. Thought leadership needs to be educational and ideally provocative; content marketing can simply be fun or entertaining.”2
Your job as a thought leader is to think, sell, and deliver.
In spite of whatever indications suggest that an idea might not work out, you have to be “foolish” enough to make the attempt to make it successful.