The Thought Leaders Practice: Do work you love with people you like the way you want

Now, however, it’s not enough to know what you know. You have to be able to share what you know in way that engages people.

You need to do the thinking — create the intellectual property and turn it into activities that will make a contribution to people. It is then up to you to sell these services or products,

Also, never ever have your primary delivery mode on your business card. Every time we meet someone who has ‘coach’ or ‘trainer’ on their business card we cringe. This labels you — unfortunately — as being only able to deliver in just that one mode. You need to establish your expertise above the mode of delivery — and demonstrate that you have the c

Our three wishes

A thought leaders approach is: ‘This is what I know, and I help these sort of people, who are experiencing these problems to get these results. If that’s of interest to you, it would be an honour to work together..’

We are in the game of trading our time for money — we just want to make sure the price of time is higher enough to keep us moving up the belts.

What you need to do is switch from convincing others, and rather, to stand in your conviction around what you know and why others should care. As such, we think you need to move on to the next evolution of sales.

We ask ourselves three things before we take on a client. First, can we get excited by their vision by and what they are up to in their business? Second, do we want to hang out with them, are they someone we would like to catch up with for a coffee? And finally, can we make a significant, strategic contribution? If we don’t say yes to all three, th

we need new thinking to help solve established problems.