Thought leaders are people on the forefront of the ideas in their niche. They are the ones who are identifying trends and naming the things that are happening in a field that remain as-yet unnamed.

To find good angles about your core idea, you need to map out your ideas in a structured way to see their relationships

The second component of your thought-leadership niche is your passion and/or purpose. This is what’s really driving you. These are your thoughts about what you want to change for the greater good on this planet. If you reach your goals in spreading your ideas, in what way will the world be different and better? Your answer to this question links ba

Who are you as an expert? How did you arrive at the topic you love so much? What makes you love it so much? How do you see things differently than others in your niche?

What is the big picture of your work or the big change you’re advocating? How do you propose to make it happen?

Write about your gift and the message you have to spread. Write about the story you are telling yourself about something related to your work or life. Tell about a time when you were unstoppable. Where were you? What were you doing? What made you unstoppable?

Access Method: Purpose work

I began to see that what most books left out was where I could begin.

What do I mean by your experience, expertise and/or your education? This is your subject-matter expertise. It is the subject you love, live and own. These are the ideas you burn for. Maybe the subject is something you taught yourself or something you majored in in college. But it doesn’t have to be. The main point is that the subject is one in whic