Tudo de IA

A writer is someone who notices something in the world and gives language to it. That’s the job. Notice, then name. AI doesn’t interfere with the noticing. The observations are still mine. The feelings are still mine. What’s changed is how I get from observation to language—and I’m not sure that part was ever sacred.

AI as interlocutor. As the thing that helps you understand what you’ve already noticed, or points you toward resources you didn’t know existed.

The 1970s math teachers who adapted to calculators didn’t ban the technology or embrace it uncritically. They asked: What does this tool make possible, and what does it make too easy? Then they restructured... See more

The individual can now scale internally before needing to scale externally. Why hire a team when you can deploy AI versions of yourself? Why build organizational systems when your personal AI toolkit executes at enterprise scale? In this world, teams become collaborations of many platforms of one — orchestrations of distributed selves tackling... See more

This is the solo supertool era: scale the individual first, then build the networks.

If there’s one thing that I’ve learned, it’s that if you try to use AI out of the box, you’re going to have a bad time. These tools are powerful, but they don’t come preloaded with the context that makes content good. If you want AI to produce work that aligns with your goals—whether it’s high-quality thought leadership, brand-aligned marketing, or... See more

I’ve come to think about AI’s role in my work in six parts, which correspond to the six parts of my workflow:

1. As a “second brain”


2. As a thought partner


3. As a first draft factory


4. As a first set of “eyes”


5. As a content multiplier


6. As a product manager