If there’s one thing that I’ve learned, it’s that if you try to use AI out of the box, you’re going to have a bad time. These tools are powerful, but they don’t come preloaded with the context that makes content good. If you want AI to produce work that aligns with your goals—whether it’s high-quality thought leadership, brand-aligned marketing, or... See more

I’ve come to think about AI’s role in my work in six parts, which correspond to the six parts of my workflow:

1. As a “second brain”


2. As a thought partner


3. As a first draft factory


4. As a first set of “eyes”


5. As a content multiplier


6. As a product manager