AI Turned Me Into a Content Agency of One

If there’s one thing that I’ve learned, it’s that if you try to use AI out of the box, you’re going to have a bad time. These tools are powerful, but they don’t come preloaded with the context that makes content good. If you want AI to produce work that aligns with your goals—whether it’s high-quality thought leadership, brand-aligned marketing, or... See more

I’ve come to think about AI’s role in my work in six parts, which correspond to the six parts of my workflow:

1. As a “second brain”


2. As a thought partner


3. As a first draft factory


4. As a first set of “eyes”


5. As a content multiplier


6. As a product manager

But speed isn’t the only boon of my AI-powered workflows. I can also deliver higher quality work because I'm not mentally exhausted from the grunt work. I can focus on strategy, on understanding my clients' needs, on crafting unique angles and perspectives—all corners that, in a past life, I might have cut because I was racing against deadlines and

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