Thrive without social media

However, in the meantime, the new media strategy is AI-empowered creators as the face of the brand, with relatively few staff building out bundled product offerings. Email moves from the strategy to just another tool. The future is owning relationships with audiences—and serving as many of their media and software needs as possible.

As the internet grows in size, we feel like we’re surrounded by people and lonely at the same time. It feels increasingly harder to feel safe expressing ourselves authentically in the predominant gathering spaces. We feel like we’re either invisible or presenting at an auditorium. Things have to be more explicit, black-and-white in the new world. Y... See more

How can we make the web more natural and human-first rather than computers or institutions? How do we wish to interact with the internet beyond "browsing?” How would we shape the internet and our container for inhabiting it (currently, our browsers) if they were our neighborhoods and homes?

The Slow Web

Timely not real-time. Rhythm not random. Moderation not excess. Knowledge not information.

The question is not whether algorithms can ever foster greatness—they cannot. Their design is fundamentally at odds with the qualities that define great art: depth, complexity, and the capacity to provoke discomfort or transformation. The question is whether we, as creators and consumers, are willing to resist their influence.

Resistance does not me... See more

Metrics: The New Meaning of Life

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for cre... See more