Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more
In July 2016 Instagram publicly stated that their algorithms were changing because people missed 70% of posts. The sequence of posts became determined by the following factors:
Likelihood that the content is interesting for users
Relationship with the user posting (whether you are relatives, friends or
One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.
This shift has profound implications for... See more
With or without social media, I have things to say, wisdom to share, and plenty to teach! But how do I disentangle all that from the problems I see with the influencer-slash-content-creator business model?