Crescer sem as redes sociais

The economy of attention doesn’t ask what you think; it asks how fast you can say it, how loud, and how often. And if you play long enough, you stop making anything for the people you care about and you start making it for the feed. The result is a race to the bottom with a leaderboard, a machine that needs to be fed even if it’s chewing up your... See more

The future of the internet that most excites me is also, in many ways, a snapshot of its past. It’s a place where the Neil Gaimans of the world don’t need to feed their thoughts into an engagement engine, but can instead put out a virtual shingle on their own small patch of cyberspace and attract and build a more intimate community of like-minded... See more

Anyone else feel like something’s shifting?

I’m done caring about going viral.

I’m done posting just to stay relevant.

I’m done pretending I care about algorithms.

All I want is to write what matters, grow at my own pace, stack my income streams, and spend more time offline.

Nothing else. Literally nothing else.

Who’s with me?

2016: Instagram algorithm total change

In July 2016 Instagram publicly stated that their algorithms were changing because people missed 70% of posts. The sequence of posts became determined by the following factors:

• Likelihood that the content is interesting for users


• Relationship with the user posting (whether you are relatives, friends or

... See more

On one hand, we have a booming Creator Economy, with an ever-expanding democratization of tools for production to anyone with an idea. So much so, that according to 1,000 surveyed Americans by Zine, 86% of people believe there is an overwhelming amount of entertainment available today.

Yet meanwhile on the other hand, we seem to have also found... See more

Recommendation media is here. As a result, we’ll make fewer explicit choices (“these are my friends”) and more implicit choices (“this is where the algorithm recommends I should spend my attention”) about how, when, and why we consume content. In the near term, we may not notice much of a difference, but it’ll be fascinating to look back a few... See more

Metrics: The New Meaning of Life

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for... See more