Crescer sem as redes sociais

Since a platform is in control of what content gets served to who and when, there’s no expectation that a creator’s social network is guaranteed to see their content. Therefore, platforms can also choose what not to program, and there’s little creators can do or say to counteract this. Long gone are the days where a creator can complain about being... See more

There are those who believe the social web is reaching its terminal point. I hope they’re right. Platform after platform was designed to make it easier and more addictive for us to share content with one another so the corporations behind them could sell ever more of our attention and data. In different ways, most of these platforms are now in

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However, in the meantime, the new media strategy is AI-empowered creators as the face of the brand, with relatively few staff building out bundled product offerings. Email moves from the strategy to just another tool. The future is owning relationships with audiences—and serving as many of their media and software needs as possible.

We’re moving into a creator economy that values discernment over noise. Where your perspective — not your productivity — becomes the differentiator.

The future won’t belong to those who can post the most, but to those who craft with clarity, filter with intention, and design with depth.

Taste isn’t about aesthetic alone — it’s your ability to... See more

In recommendation media, content is not distributed to networks of connected people as the primary means of distribution. Instead, the main mechanism for the distribution of content is through opaque, platform-defined algorithms that favor maximum attention and engagement from consumers. The exact type of attention these recommendations seek is... See more

But as seen from the macro view, a diverse, bottom-up media ecosystem is in fact

not thriving

.

Instead, the inverse is happening.

Homogeneity is winning.

Metrics: The New Meaning of Life

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for... See more

They showed us a way to connect with others, widen friendships, find others in similar or different communities, and stay on top of life events and milestones. Then, they stripped it all away, stuffed everything with algorithmic sludge designed to push engagement metrics higher, and left us scrolling like the dopamine addicts we are.