Crescer sem as redes sociais

find an offline way to engage with your community through events, conferences, local meetups, and other non-social media engagements because--despite how connected we are--word of mouth/personal referral is still the best way to get clients in any service industry.

2016: Instagram algorithm total change

In July 2016 Instagram publicly stated that their algorithms were changing because people missed 70% of posts. The sequence of posts became determined by the following factors:

• Likelihood that the content is interesting for users


• Relationship with the user posting (whether you are relatives, friends or

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Since a platform is in control of what content gets served to who and when, there’s no expectation that a creator’s social network is guaranteed to see their content. Therefore, platforms can also choose what not to program, and there’s little creators can do or say to counteract this. Long gone are the days where a creator can complain about being... See more

We’re moving into a creator economy that values discernment over noise. Where your perspective — not your productivity — becomes the differentiator.

The future won’t belong to those who can post the most, but to those who craft with clarity, filter with intention, and design with depth.

Taste isn’t about aesthetic alone — it’s your ability to... See more