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2016: Instagram algorithm total change

In July 2016 Instagram publicly stated that their algorithms were changing because people missed 70% of posts. The sequence of posts became determined by the following factors:

• Likelihood that the content is interesting for users


• Relationship with the user posting (whether you are relatives, friends or

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"The key to thriving in our high-tech world, they’ve learned, is to spend much less time using technology." (Cal Newport, Digital Minimalism)

O Facebook comprou o Instagram em 9 de abril de 2012, por cerca de US$ 1 bilhão.

A negociação foi feita pessoalmente pelo CEO do Facebook, Mark Zuckerberg.

In recommendation media, content is not distributed to networks of connected people as the primary means of distribution. Instead, the main mechanism for the distribution of content is through opaque, platform-defined algorithms that favor maximum attention and engagement from consumers. The exact type of attention these recommendations seek is... See more

I can't think of a single positive change to a social media platform in years. Nothing has been done with user value in mind; every change is only made to satisfy shareholders. They've killed link sharing. They've killed the ability to see updates from your friends and family. They've killed reach for creators. They've killed news and trustworthy... See more

I’m convinced that it’s going to become a straightforwardly high-status, elite play to renounce phones, social media, and many other aspects of digital culture. In a world of insane information abundance and always-on connection, reclaiming the stillness of your own mind will be akin to flying private.

If I’m right, we’ll see a growing divide

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The question is not whether algorithms can ever foster greatness—they cannot. Their design is fundamentally at odds with the qualities that define great art: depth, complexity, and the capacity to provoke discomfort or transformation. The question is whether we, as creators and consumers, are willing to resist their influence.

Resistance does not... See more