Crescer sem as redes sociais

The question is not whether algorithms can ever foster greatness—they cannot. Their design is fundamentally at odds with the qualities that define great art: depth, complexity, and the capacity to provoke discomfort or transformation. The question is whether we, as creators and consumers, are willing to resist their influence.

Resistance does not... See more

I’m convinced that it’s going to become a straightforwardly high-status, elite play to renounce phones, social media, and many other aspects of digital culture. In a world of insane information abundance and always-on connection, reclaiming the stillness of your own mind will be akin to flying private.

If I’m right, we’ll see a growing divide

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However, in the meantime, the new media strategy is AI-empowered creators as the face of the brand, with relatively few staff building out bundled product offerings. Email moves from the strategy to just another tool. The future is owning relationships with audiences—and serving as many of their media and software needs as possible.

But as seen from the macro view, a diverse, bottom-up media ecosystem is in fact

not thriving

.

Instead, the inverse is happening.

Homogeneity is winning.