Crescer sem as redes sociais

my social feeds seemed to finish their years-long transformation from a neighborhood populated with friends to a glossy condo development of brands.

Platforms like TikTok and Instagram are engines of distraction and cultural rot. They stand in front of the more difficult but more rewarding aspects of life: deep work, intimate connections with friends and loved ones, focused attention for hobbies with intrinsic rewards. By training users to crave constant novelty and the immediate approval of... See more

As social networks like Twitter, Facebook, and Instagram grow larger, they skew disproportionately toward supernodes—celebrity, meme and business accounts.

Metrics: The New Meaning of Life

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for... See more

But as seen from the macro view, a diverse, bottom-up media ecosystem is in fact

not thriving

.

Instead, the inverse is happening.

Homogeneity is winning.

Anyone else feel like something’s shifting?

I’m done caring about going viral.

I’m done posting just to stay relevant.

I’m done pretending I care about algorithms.

All I want is to write what matters, grow at my own pace, stack my income streams, and spend more time offline.

Nothing else. Literally nothing else.

Who’s with me?

the internet, as we have known it, has evolved from a quaint, quirky place to a social utopia, and then to an algorithmic reality. In this reality, the primary task of these platforms is not about idealism or even entertainment — it is about extracting as much revenue as possible from human vanity, avarice, and narcissism.

Leaving the attention economy doesn’t mean vanishing. It means choosing to matter to fewer people, more deeply. It means owning the means of distribution. It means publishing like a human being instead of a content mill. It means you stop playing to the house odds and start building your own game.