Crescer sem as redes sociais

Metrics: The New Meaning of Life

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for... See more

As the internet grows in size, we feel like we’re surrounded by people and lonely at the same time. It feels increasingly harder to feel safe expressing ourselves authentically in the predominant gathering spaces. We feel like we’re either invisible or presenting at an auditorium. Things have to be more explicit, black-and-white in the new world.... See more

Exist, not exit.

I’m no transhumanist or accelerationist, but I am however interested in adaptation and resilience over rejection and denial. We could be a lot happier, healthier and again productive if we allocated a fraction of our time and energy on conditioning ourselves to new environments and ideas, instead of fervently stressing to avoid... See more

With or without social media, I have things to say, wisdom to share, and plenty to teach! But how do I disentangle all that from the problems I see with the influencer-slash-content-creator business model?

Many things in modernity are brain dead, but I can’t think of anything worse than the short form dystopias of TikTok and Instagram. They’re materially making people dumber, breeding addict behavior (particularly in the young) and ultimately ruining the lives of normies. It’s depressing to think about the countless kids who might have started garage... See more

However, in the meantime, the new media strategy is AI-empowered creators as the face of the brand, with relatively few staff building out bundled product offerings. Email moves from the strategy to just another tool. The future is owning relationships with audiences—and serving as many of their media and software needs as possible.