With or without social media, I have things to say, wisdom to share, and plenty to teach! But how do I disentangle all that from the problems I see with the influencer-slash-content-creator business model?
However, in the meantime, the new media strategy is AI-empowered creators as the face of the brand, with relatively few staff building out bundled product offerings. Email moves from the strategy to just another tool. The future is owning relationships with audiences—and serving as many of their media and software needs as possible.
Recommendation media is here. As a result, we’ll make fewer explicit choices (“these are my friends”) and more implicit choices (“this is where the algorithm recommends I should spend my attention”) about how, when, and why we consume content. In the near term, we may not notice much of a difference, but it’ll be fascinating to look back a few... See more
The question is not whether algorithms can ever foster greatness—they cannot. Their design is fundamentally at odds with the qualities that define great art: depth, complexity, and the capacity to provoke discomfort or transformation. The question is whether we, as creators and consumers, are willing to resist their influence.