Newsletter World
All things Newsletter
Newsletter World
Lesson One : Newsletters will become like social networks.
ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. (Just... without the trolls, bots, and flame wars.)
“By 2025, I think we'll see newsletters transition into being more like social networks. It’s going to be a r... See more
ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. (Just... without the trolls, bots, and flame wars.)
“By 2025, I think we'll see newsletters transition into being more like social networks. It’s going to be a r... See more
Caroline Forsey • 5 Marketing Experts Predict The Top Trends We'll See in 2025
In the runup to Covid, and certainly ever since, you could summarize the meta with one word: email. Email is the one distribution pipeline that isn’t owned by some mega-corporation. It gave publishers a direct method by which to communicate with users.
AI Is Breaking Media. Here’s How Publishers Can Survive.
Everyone” doesn’t have a newsletter already, even though that’s how it feels. (Truly hilarious from the vantage point of 2024.) It’s ok to do things your own way. Consistency matters and will buy you a lot of freedom to deviate when you feel like it. You should not only ignore the most common advice you get — to sell banner ads or sponsorships, to
... See moreWith each type of email, consider what metrics you want to use to measure success. For a Traffic-driving newsletter, you’ll probably track clicks or time on site after someone clicks. For Destination newsletters, clicks aren’t as relevant, so you may want to look at reader feedback or surveys to understand what’s working. If you only use one metric... See more
Dan Oshinsky • Article
Marketing emails
Finally, there are Marketing emails. These are explicitly designed to sell something or promote something.
Finally, there are Marketing emails. These are explicitly designed to sell something or promote something.
Dan Oshinsky • Article
Courses
Courses are newsletters that teach readers a new skill, habit, or lesson. But unlike most newsletters, which might go out every day, every week, or every month, Courses have two unique features:
Courses are newsletters that teach readers a new skill, habit, or lesson. But unlike most newsletters, which might go out every day, every week, or every month, Courses have two unique features:
- They’re automated, so if you sign up today, tomorrow, or a year from now, you’ll get the full series of emails. (Courses are built a lot like a wel
Dan Oshinsky • Article
Alerts
Alerts are shorter newsletters designed to let readers know when a new, specific type of content is published. Breaking news alerts from newsrooms about can’t-miss big stories are the most common.
Alerts are shorter newsletters designed to let readers know when a new, specific type of content is published. Breaking news alerts from newsrooms about can’t-miss big stories are the most common.
Dan Oshinsky • Article
Destination newsletters
These newsletters don’t try to get readers to click out — they want to keep readers in the inbox. Most of the content is provided right there as you scroll through the email. While a Destination newsletter may include a few external links, the newsletter itself is the destination.
When I think about Destination newsletters, I... See more
These newsletters don’t try to get readers to click out — they want to keep readers in the inbox. Most of the content is provided right there as you scroll through the email. While a Destination newsletter may include a few external links, the newsletter itself is the destination.
When I think about Destination newsletters, I... See more