Mundo da Newsletter
Tudo sobre Newsletters
Mundo da Newsletter
Your subscribers aren't buying content, they're buying peace of mind. They want to stop researching, stop second-guessing, stop wondering if they're missing something important.
Landon Poburan • What People Actually Want Isn’t A Paid Newsletter
Value Newsletter (VNL)
Newsletters are sent manually as broadcasts (although they can be automated within a sequence, but for most people, sticking to broadcasts is the best option and simplest to implement).
The newsletter is a vehicle through which we provide ongoing value.
A VNL has no endpoint. Its value creation effects are constant and compoundi... See more
Newsletters are sent manually as broadcasts (although they can be automated within a sequence, but for most people, sticking to broadcasts is the best option and simplest to implement).
The newsletter is a vehicle through which we provide ongoing value.
A VNL has no endpoint. Its value creation effects are constant and compoundi... See more
1. Digests. In my experience, the best e-zines—those with the highest open, read, and click-through rates—are those that present useful how-to tips or news in short, bite-size chunks. When the news stories deal with current events, open rates soar. And as for the tips, the more practical and actionable they are, the better.
Robert W. Bly • How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
Lesson One : Newsletters will become like social networks.
ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. (Just... without the trolls, bots, and flame wars.)
“By 2025, I think we'll see newsletters transition into being more like social networks. It’s going to be a r... See more
ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. (Just... without the trolls, bots, and flame wars.)
“By 2025, I think we'll see newsletters transition into being more like social networks. It’s going to be a r... See more
Caroline Forsey • 5 Marketing Experts Predict The Top Trends We'll See in 2025
In the runup to Covid, and certainly ever since, you could summarize the meta with one word: email. Email is the one distribution pipeline that isn’t owned by some mega-corporation. It gave publishers a direct method by which to communicate with users.
AI Is Breaking Media. Here’s How Publishers Can Survive.
Everyone” doesn’t have a newsletter already, even though that’s how it feels. (Truly hilarious from the vantage point of 2024.) It’s ok to do things your own way. Consistency matters and will buy you a lot of freedom to deviate when you feel like it. You should not only ignore the most common advice you get — to sell banner ads or sponsorships, to
... See more