O futuro das redes
O que está além do nosso cansaço nas redes sociais
O futuro das redes
Human curation will become infinitely more valuable. That’s the insight. It’s huge, it’s exciting, and... it’s completely useless on its own.
Sari Azout • Problems Sublime Solves—at Least for Me
Nothing provides more immediate Authority than earned media, and, as a result, many people make the mistake of putting all their eggs in this single basket, which is very dangerous, because you don’t have direct control over media going out. Think about it; with earned media you have to rely on someone else to do something for a message to go out.
Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
Offline Matters
offline-matters.comThe modern internet overwhelms us, disheartens us, and distracts us from what matters most. But most alarming of all, it erodes our ability to trust—in others, in ourselves, in institutions, in humanity, and in the future.
The more beautiful internet our hearts know is possible
Death of the Follower & the Future of Creativity on the Web With Jack Conte | SXSW 2024 Keynote
SXSWyoutube.comSomething about social media feels different this year.We’re watching a fundamental shift in how and where people want to engage online. As trust declines and user habits evolve, it’s clear we’re heading toward a new phase of social. So what does that mean for brands, users, and the future of social as we know it?🌊 Big platforms are losing their g... See more
Kiana Fathi • #socialstrategy #culture #stateofsocial | Kiana Fathi | 48 comments
The 2000-2020 internet social has been dominated by a handful of players: Facebook, Twitter, Pinterest, Instagram. Yet will it remain exactly as it is ? Most likely no. The Internet Social landscape is undergoing a major change: Decentralization. Momentum is shifting from internet giants to micro-communities.
Ariel Renous • The Future of Social
The internet stage is more crowded. Attention is more expensive. Making one's voice heard has gotten harder. The good days of cheap Facebook ads are behind us. Turning users into contributors and advocates is a hard-to-crack but high-rewards marketing strategy. Community is the new Moat.