The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Your business becomes a movement, a place where people feel they belong, a conduit for like-minded people seeking to effect change.

Conscious marketing is about ensuring your marketing activities are aligned with your higher purpose — the why behind what you do. It's about taking a cause leadership approach and bringing your industry along with you

Imagine how marketing could heal the world if we adopted a healthy language that measures happiness and joy! What if we spoke of ‘humans' rather than ‘consumers', ‘community acceptance' rather than ‘market penetration', ‘company love' rather than ‘brand awareness'?