The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Because marketing is the selling of ideas, and ideas create feelings, and feelings impel people to take action, marketing is extremely powerful.

Whether we are marketers or consumers, each of us has a fundamental relationship with others that colours all our perspectives, decisions, values and actions. As marketers, when we see others as separate from ourselves, they become depersonalised and generalised. They cease being individuals and turn into numbers, demographics and statistics. When

Understandably, to many of us, the idea that marketing could possibly be a connective, or even spiritual, activity seems pretty outlandish. In fact, marketing often seems to be the very antithesis of spirituality. But this is only because most marketing we see has been created from a place of Disconnection--from Self, others, our businesses and the

The cornerstones of empowerment are marked by three essential elements: truth, time and space.

When we create anxiety and impose pressure on our customers to make decisions faster than they are able to process the 'truth', we are disempowering them.

Crowding our customers with too many confusing choices, too much hyped-up balderdash, or screaming at

As consumers, we have the ultimate power and responsibility in this situation. When we change our consumption habits, businesses will change. When we no longer respond to the false needs and collapsed beliefs conjured by marketing, marketers will change. We are not helpless victims of the system. We are the system.

Because the fear conjured by marketing is ultimately an illusion, what such marketing promises to deliver is also an illusion. And because it can never deliver, using fear in marketing can never build loyalty, connection or trust. And when these precious things are absent in a society, we become dissociative, cynical, apathetic and unhappy souls, w