But the only way we can create something out of thin air is because we've built our own system (even if it's just in our minds) that allows us to capture material and references over a lifetime. We then connect these fragments and "milk" them for unexpected connections, which ultimately leads us to truly original ideas.
my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!
For those of us struggling and aching to say something different, to be distinctly our own, to reject the stifling rationality of the world around us in favor of the symbolic, the creative, and the divine, creating a world is our path.