Haley Helmold

Attention is the currency of achievement. Before you can create something worthy of other people’s attention, you have to learn to manage yours. Good art comes from deep focus and deep work. Your ability to become prolific, create art that resonates, touches people’s hearts, and hits people in the face with a crowbar depends on your ability to focu... See more

Design becomes strategy in action.

Recently, New York Times Magazine writer Sam Anderson and I spoke about how describing something well is both an act of incredible generosity and a literary challenge of the highest order.

For those of us struggling and aching to say something different, to be distinctly our own, to reject the stifling rationality of the world around us in favor of the symbolic, the creative, and the divine, creating a world is our path.

I think we adults have a similar innate drive to create, and that drive can be supported or stifled by the environment. And, I think that instead of creating environments where we are creative by default , we live in a world where we are distracted by default .

The fundamental message of marketing must change from "we want your money" to "we share your interests".

In other words, to produce work and build an audience in the digital context is a dynamic choreography, and to succeed depends on the degree to which your mindset is emergent: Adaptable, responsive, and always in the process of becoming something new.

Author Robert Greene once said to me, “The more species you have in an ecosystem, the more diverse and rich it will be.” By diversifying your inputs, you build a rich creative ecosystem.

my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!