Haley Helmold

my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!

Don’t worry about finding the perfect system. It doesn’t exist. Start walking, experiment occasionally, and reinforce the paths that work for you.

For those of us struggling and aching to say something different, to be distinctly our own, to reject the stifling rationality of the world around us in favor of the symbolic, the creative, and the divine, creating a world is our path.

marketing = sharing the essence of your work with other beings

May we all aspire to be as observant and confident to notice root stairs and call them root stairs, so others could then use the phrase “root stairs.”

Attention + Novelty + Creative Exposition = Insight

The fundamental message of marketing must change from "we want your money" to "we share your interests".

Create more than you consume.