updated 3d ago
This is Marketing: You Can’t Be Seen Until You Learn To See
Culture beats strategy—so much that culture is strategy.
from This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin
Mitro Patrikainen added 1mo ago
Sonder is defined as that moment when you realize that everyone around you has an internal life as rich and as conflicted as yours.
from This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin
Matthew Carey added 1mo ago
help them become better versions of themselves, the ones they seek to be,
from This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin
Matthew Carey added 1mo ago
noticing what works and trying to understand what doesn’t.
from This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin
Matthew Carey added 1mo ago
Marketing is the generous act of helping others become who they seek to become.
from This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin
Matthew Carey added 1mo ago
Bernadette shares ten things that good stories do; if the story you’re telling yourself (and others) doesn’t do these things for you, you might need to dig deeper and find a better story, one that’s more true and more effective. Good stories: 1. Connect us to our purpose and vision for our career or business. 2. Allow us to celebrate our strengths
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Matthew Carey added 1mo ago
If you want to make change, begin by making culture. Begin by organizing a tightly knit group. Begin by getting people in sync. Culture beats strategy—so much that culture is strategy.
from This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin
Matthew Carey added 1mo ago
The facts aren’t at issue here; they can’t be. What’s happening is that these theorists are taking comfort in their standing as outliers and they’re searching for a feeling, not a logical truth.
from This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin
Matthew Carey added 1mo ago
A Simple Marketing Worksheet Who’s it for? What’s it for? What is the worldview of the audience you’re seeking to reach? What are they afraid of? What story will you tell? Is it true? What change are you seeking to make? How will it change their status? How will you reach the early adopters and neophiliacs? Why will they tell their friends? What wi
... See morefrom This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin
Abhilash Rao added 5mo ago