introvert marketing for creative hermits — kening zhu

My minimalist sharing practice:

These days, the practices I have for marketing / sharing my work is simply:

1. Create something


2. Share on my website (aka, world-building)


3. Send a letter about it (newsletters)

Because your essence is infinite. And when you share from that place, it doesn’t feel like “marketing,” it feels like you being and radiating — yourself.

This is the magic of the internet: asynchronous intimacy at scale, across distances.

anxiety around being seen

marketing = sharing the essence of your work with other beings

It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like I’... See more

marketing = sharing the essence of your work with other beings

I want to propose that on the internet, you can also connect through “vibes” — or through your essence and energy.

This might mean: less filtering. More truth.