“Later that same week, I chatted about this in a coaching session with Kristine Claghorn. I asked her, “Now that I am wiser and I know what happens when I burn out, how do I find joy in my work again?” And she asked me a question that changed my perspective instantly: “What would happen if you took the pressure off? What would work feel like then?”

“I would argue what unlocks celebrity is a certain collapsed distance. It’s inhabiting a fantasy of intimacy and proximity. All forms of technology collapse that distance.”

[SHUMON BASAR_NEW MODELS PODCAST]

— age of relevance report

Hype became a dirty word, and longevity increasingly feels like a myth.

Virality got conflated with relevance, while relevance comes with the curse of becoming imminently passé. Whist new gen brands like Corteiz are propped up by persistent presence, institutions such as Apple resist exploring their own hype, choosing omnipresence instead.

This beg

“Chaos is a different word for risk. Tension and complexity are the differences between safe art and art that's willing to push boundaries and make people nervous or, better yet, question the status quo”

[KAREN WONG_CREATIVE CONSULTANT]

— Age of Relevance