But the repetitive, difficult nature of leaning into commodity production can give us insight, humility and skill. It helps us understand just how hard the hard parts are, and creates an opportunity to bring innovation to the work to be done.

Learning the skill and caring enough to show up to implement it, again and again, can give us the foundation... See more

"When you're on the field, play as if nothing else matters.

When you're off the field, remember that the game doesn't matter at all."

Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.

Looking for love sounds more like chasing the high of an extreme sport, trust falling with someone you don’t really know like that. It demands exacting reciprocity, extreme vulnerability. It brings out people’s basest and most primal instincts and a frightening desire to merge into someone else. When the girlies on TikTok talk about dating, they ra... See more

the very grammar of cinema

I believe it's easier to grow your business through relationships when your work is your passion. Talking about work doesn't become Sales, rather shared interest. And it works like a magnet, it connects you with like-minded people naturally.

In investing, higher volatility usually equates to higher possible returns. In today’s world of online expression, we settle for lower expected value, market-level outcomes so as to not ruffle any feathers and not take any outsized risk. We’re basically hoping to allow people to know us enough so that they include us in their passive index of human... See more

I notice we tend to talk about challenger brands from the implicit position of ‘Blimey! Who would have guessed that would work?!’ Yet from the very first second you hear a good challenger idea, it’s screamingly obvious when it’s gonna slay⁵. The whole challenger approach IS JUST ANOTHER CHAPTER IN THE BOOK OF CONVENTIONAL WISDOM INNIT.