“A lot of mistakes come from copying people playing a different game than you.”

If you think someone is normal, you don’t know them very well. Normalcy is a fiction. Your job is to discover their weird genius.

Aim to be effective, but unpredictable. That is, you want to act in a way that AIs have trouble modeling or imitating. That makes you irreplaceable.

Feel your feelings, big dawg, but also zoom out so you can hold at once how they feel huge in the brain and are utterly meaningless to everyone who walks this earth.

The difference between seriousness and sincerity is not how involved you are in the activities of your life, but in how tightly you grip. In fact, I would go even further still: Gripping less tightly can unlock better performance and with much less effort, as I’ve written about before. Simple activities, like playing catch, floating in a pool, or b... See more

Seriousness precludes sincerity.

For the most part, you’d be better served by being sincere rather than serious.

At T-minus seven minutes to the meeting, I rushed my laptop up a flight of stairs to the desk of a secretary and huffed out a desperate plea: Please print this for me, seven copies. She looked up at what surely was a normal speed, but which I perceived as the pace of a snail emerging from a shell, and said,

“Just give me a second, dear.” She smiled.

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In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”