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A great story about simplicity from Akio Morita, the instigator of the Walkman project at Sony:
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Engineers had the technology to add the recording function to the Walkman and it would’ve cost only 50 cents to a dollar per unit. Morita decided against it. He wanted the device to have one function, which it performs very well. Walkman should only play- Let's put it this way: if you are a novelist, I think you start out with a 20 word idea, and you work at it and you wind up with a 200,000 word novel. We, picture-book people, or at least I, start out with 200,000 words and I reduce it to 20
Eric Carle Dead Simple Sites — Minimal Website Inspiration
Breaking through to a better idea by subtraction, rather than addition, is the most satisfying kind of breakthrough.
-Jason Fried
- The easiest thing is the hardest. It is harder to be simple than it is to be complex.
- “Limit everything to the essential but do not remove the poetry.”
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Ramsfrom Dieter Rams
Progression:
Simple and wrong
Complicated and wrong
Complicated and right
Simple and right