the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
1. Embracing ‘Anti-Scale’
According to John their maximum audience is capped at 200,000.
“If we have 10 million subscribers we've pivoted. Something's gone wrong and we're not niche enough. The dopamine that comes from putting out a video that gets a bunch of views is very real, but we are not willing to let that guide the content. If we wanted to... See more
According to John their maximum audience is capped at 200,000.
“If we have 10 million subscribers we've pivoted. Something's gone wrong and we're not niche enough. The dopamine that comes from putting out a video that gets a bunch of views is very real, but we are not willing to let that guide the content. If we wanted to... See more
Colin and Samir ✌🏼✌🏾 • Tweet
For decades, technology has required standardized solutions to complex human problems. In order to scale software, you had to build for the average user, sanding away the edge cases. In many ways, this is why our digital world has come to resemble the sterile, deadening architecture that Alexander spent his career pushing back against.
The Resonant Computing Manifesto
“Connection is not a transaction; it’s a vibrational field we can tap into on a daily basis in the most mundane of circumstances.”
– Esther Perel
Digital strategist Shelley Bernstein once said that one of the greatest challenges currently facing us is how to interact meaningfully with the people we serve. Interact meaningfully with the people we serve. Not eyeballs. Not users. But people.
Natasha Lampard • An Exist Strategy
In providing a precise experience, you are necessarily polarizing. There’s a certain tyranny of NPS or averages you have to decouple from – where averages blunt a nuanced understanding of a product or experience. There’s that funny truism that the most authentic Chinese restaurants have the most 1 star reviews.
Distinctive features are not... See more
Distinctive features are not... See more
Nix • the delight of specificity
