the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
“Connection is not a transaction; it’s a vibrational field we can tap into on a daily basis in the most mundane of circumstances.”
– Esther Perel
Digital strategist Shelley Bernstein once said that one of the greatest challenges currently facing us is how to interact meaningfully with the people we serve. Interact meaningfully with the people we serve. Not eyeballs. Not users. But people.
Natasha Lampard • An Exist Strategy
In providing a precise experience, you are necessarily polarizing. There’s a certain tyranny of NPS or averages you have to decouple from – where averages blunt a nuanced understanding of a product or experience. There’s that funny truism that the most authentic Chinese restaurants have the most 1 star reviews.
Distinctive features are not... See more
Distinctive features are not... See more
Nix • the delight of specificity
Some people have told me I’m not doing enough—that I should publish more, react to breaking news, tweet every day, start a podcast. But to what end? More subscribers but less pride in my work? Host a podcast but constantly cringe because it’s not really me?
I don’t know if you’ve noticed this, but there seems to be an assumption now that if you... See more
I don’t know if you’ve noticed this, but there seems to be an assumption now that if you... See more