the goal is resonance, not scale
by sari and · updated 2mo ago
the goal is resonance, not scale
by sari and · updated 2mo ago
alex added 2mo ago
aron added 3mo ago
We need a new definition of scale that is not about the production volumes of a material but the proliferation and exchange of knowledge. From scaling up to scaling out – or perhaps from scaling up to skilling up.
The document explores how scalability, the ability to expand without changing the framework, has shaped modern projects, economies, and knowledge, leading to a loss of transformative diversity.
sari added 3mo ago
“The first Velvet Underground album only sold 10,000 copies, but everyone who bought it formed a band."
-Brian Eno.
sari added 3mo ago
Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.
-OH, on building teams and brand communities
sari added 4mo ago
When two people work on a shared project – a joke, a product, an essay, a story – and are able to understand and build on each other, that’s the peak of the human condition.
sari added 5mo ago
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance
... See moresari added 5mo ago
sari added 5mo ago
sari added 5mo ago
sari added 6mo ago