the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
“How many things which are good when small get better by becoming bigger? That local restaurant you love can’t scale to millions of users. Do you really want your favourite indie band to aspire to stadium-level fame? People get cheaper books, and an independent bookseller closes its doors to make way for a giant warehouse full of underpaid people
... See moreAnti-network effects sometimes incorporate network effects of their own, but are generally more deliberate, intelligent, and actively governed. They are designed with scarcity in mind and are not so easy to starve out. They have long horizons and think many steps ahead in time, and can be spatially intelligent across entire topologies.
27/ They need... See more
27/ They need... See more
Anti-Network Effects
Digital strategist Shelley Bernstein once said that one of the greatest challenges currently facing us is how to interact meaningfully with the people we serve. Interact meaningfully with the people we serve. Not eyeballs. Not users. But people.
Natasha Lampard • An Exist Strategy
As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in... See more
Scott Belsky • Joyspan, Emotional AI Bumpers, Persona Designers, & More Wild Concepts Bound to Become Commonplace Plus Where High-Tech Entertainment Brings Us
When two people work on a shared project – a joke, a product, an essay, a story – and are able to understand and build on each other, that’s the peak of the human condition.
Shreyas Hariharan • The Goal is Resonance | Shreyas Hariharan
scalability ignores the negotiations between individual elements and is predicated on hierarchy, isolation, and the commodification of nature. Instead, synthetic biology should model itself on the living world, which takes a collaborative approach to survival and allows for fruitful cross-contamination of ideas.
We need a new definition of scale that is not about the production volumes of a material but the proliferation and exchange of knowledge. From scaling up to scaling out – or perhaps from scaling up to skilling up.
We need a new definition of scale that is not about the production volumes of a material but the proliferation and exchange of knowledge. From scaling up to scaling out – or perhaps from scaling up to skilling up.
