the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
When you try to make something that solves everything, you obsess over questions of power: how to make something that is omnipotent and everlasting. But when you make something that does one thing well, the questions are much more personal: does it solve my problem? and for how long? and who for? and where will it push the space around it? I want... See more
Be specific
Digital strategist Shelley Bernstein once said that one of the greatest challenges currently facing us is how to interact meaningfully with the people we serve. Interact meaningfully with the people we serve. Not eyeballs. Not users. But people.
Natasha Lampard • An Exist Strategy
A Blog Post Is a Very Long and Complex Search Query to Find Fascinating People and Make Them Route Interesting Stuff to Your Inbox
Henrik Karlssonescapingflatland.substack.com
When two people work on a shared project – a joke, a product, an essay, a story – and are able to understand and build on each other, that’s the peak of the human condition.
Shreyas Hariharan • The Goal is Resonance | Shreyas Hariharan
“The first Velvet Underground album only sold 10,000 copies, but everyone who bought it formed a band."
-Brian Eno.
This a very interesting read on long-lived institutions. A few facts: most of the oldest companies in the world are in Japan. 90% of the companies that are over 200 years old have 300 employees or less, they’re not mega companies
One option a company with a useful network has (whether it’s an email platform or a social network) is to curate what they feature. They’ve built an asset and that asset goes up in value when it attracts thoughtful users.
The other option is to believe that ‘open’ is the answer, the more open the better. As we learned when we launched Squidoo a
... See moreSeth Godin • The inevitable decline of fully open platforms
Fast forward to today and tools are incentivized to expand their market by attempting to solve everything at once. But this means that the market for any given piece of software is often anyone and everyone.