the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
“How many things which are good when small get better by becoming bigger? That local restaurant you love can’t scale to millions of users. Do you really want your favourite indie band to aspire to stadium-level fame? People get cheaper books, and an independent bookseller closes its doors to make way for a giant warehouse full of underpaid people
... See moreDigital strategist Shelley Bernstein once said that one of the greatest challenges currently facing us is how to interact meaningfully with the people we serve. Interact meaningfully with the people we serve. Not eyeballs. Not users. But people.
Natasha Lampard • An Exist Strategy
Scale is quite valuable, but the costs are usually hidden. Consolidation leads to monoculture, it reduces the stock of unique ferments.
Culture, taste, and invention are often bottom-up phenomena. They require the opposite of scale. They require distance, and working alone.
Simon Sarrisx.com
One option a company with a useful network has (whether it’s an email platform or a social network) is to curate what they feature. They’ve built an asset and that asset goes up in value when it attracts thoughtful users.
The other option is to believe that ‘open’ is the answer, the more open the better. As we learned when we launched Squidoo a
... See moreSeth Godin • The inevitable decline of fully open platforms
This begs the question: What might it mean to reimagine the form of these datasets in a world unconstrained by pressures like speed, scale, and universality? By looking to artists like Anna Ridler andothers for their rejection of “off-the-shelf” datasets, we can imagine what it would be like to curate datasets with much deeper intention and... See more
Lila Shroff • Datasets as Imagination
the magic of small data
Some people have told me I’m not doing enough—that I should publish more, react to breaking news, tweet every day, start a podcast. But to what end? More subscribers but less pride in my work? Host a podcast but constantly cringe because it’s not really me?
I don’t know if you’ve noticed this, but there seems to be an assumption now that if you... See more
I don’t know if you’ve noticed this, but there seems to be an assumption now that if you... See more
via Daisy Alioto