the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
To me, the ideal life is to take the 20 percent of my time that make me feel most alive and see if I can cut everything else out until that fills everything. Then do that again, cutting the “worst” 80 percent of the best. This is the inverse of how many companies operate. There the ideal is often “growth,” which they take to mean “say yes to all
... See moreThere is the potential and reality of amazing, positive, good things coming from the Internet even though it's driving force is convenience. Because humans don't only have mundane desires. They have amazing desires. They have desires to make art and music and funny card games. And they have desire to help people and to do science. And the Internet... See more
Evan Williams • "A Journey on the Information Highway"
people building tech products so often miss the point
the point is to help people live a good life, not an efficient life
the point is resonance, not scale
the point is to deliver comfort, not just convenience
the goal is not... See more
Sari Azouttwitter.comtheir ambition is to be around for 100 years rather than become gigantic
Anti-network effects sometimes incorporate network effects of their own, but are generally more deliberate, intelligent, and actively governed. They are designed with scarcity in mind and are not so easy to starve out. They have long horizons and think many steps ahead in time, and can be spatially intelligent across entire topologies.
27/ They need... See more
27/ They need... See more
Anti-Network Effects
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of
... See moreIn providing a precise experience, you are necessarily polarizing. There’s a certain tyranny of NPS or averages you have to decouple from – where averages blunt a nuanced understanding of a product or experience. There’s that funny truism that the most authentic Chinese restaurants have the most 1 star reviews.
Distinctive features are not... See more
Distinctive features are not... See more