the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
Anti-network effects sometimes incorporate network effects of their own, but are generally more deliberate, intelligent, and actively governed. They are designed with scarcity in mind and are not so easy to starve out. They have long horizons and think many steps ahead in time, and can be spatially intelligent across entire topologies.
27/ They need... See more
27/ They need... See more
Anti-Network Effects
via Craig Mod interview with Kai Brach
via Daisy Alioto
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of
... See more
“More” Is not Necessarily a Market Advantage
Here is a problem we do not currently have: There aren’t enough books getting published.
In fact, there’s far more books being published than there are people to buy and read them. Mr. 97 Books in 9 Months is working under the theory that more hooks in the water makes for the better chance at getting a
... See moreJohn Warner • Speed and Efficiency are not Human Values
By contrast, consumer software tools that enhance human agency, that serve us when we are most creative and intentional, are often built by hobbyists and used by a handful of nerds. If such a tool ever gets too successful one of the Marl-serving companies, flush with cash from advertising or growth-hungry venture capital, will acquire it and kill... See more
Ivan Vendrov • The Tyranny of the Marginal User
note to self: do not let this happen