the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
This begs the question: What might it mean to reimagine the form of these datasets in a world unconstrained by pressures like speed, scale, and universality? By looking to artists like Anna Ridler andothers for their rejection of “off-the-shelf” datasets, we can imagine what it would be like to curate datasets with much deeper intention and... See more
Lila Shroff • Datasets as Imagination
the magic of small data
What I’m really concerned about is reaching one person. And that person may be myself for all I know.” — Jorge Luis Borges
The math is simple: more people are consuming more of everything than ever before, but there are very few hits of real scale. That means that many of us spend our time in niches, not in the center.
Variety and the long tail
For an idea to resonate, it needs to do the following:
Something in my subjective experience or previous insight connects to the idea in front of me and gives it potency. The connection between two ideas always carries the possibility of a third, new idea.
It moves me through language. I might find the phrasing particularly harmonious, the choice of... See more
Something in my subjective experience or previous insight connects to the idea in front of me and gives it potency. The connection between two ideas always carries the possibility of a third, new idea.
It moves me through language. I might find the phrasing particularly harmonious, the choice of... See more
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of
... See more
via Daisy Alioto
“I found a piece you wrote in the footnote of a book that I admire.” In other words, it took effort for us to find each other. And much like an inefficient light bulb gives off heat, folk search algorithms have the byproduct of context.
In the end, maybe that’s the only definition of authenticity that doesn’t fall apart under close inspection: not a... See more
In the end, maybe that’s the only definition of authenticity that doesn’t fall apart under close inspection: not a... See more
Elan Ullendorff • Folk search engines
