the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
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the goal is resonance, not scale
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What I’m really concerned about is reaching one person. And that person may be myself for all I know.” — Jorge Luis Borges
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The document explores how scalability, the ability to expand without changing the framework, has shaped modern projects, economies, and knowledge, leading to a loss of transformative diversity.
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