the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
The math is simple: more people are consuming more of everything than ever before, but there are very few hits of real scale. That means that many of us spend our time in niches, not in the center.
Variety and the long tail
Almost everything about growing the size and scale of your team has immediate and detrimental impacts to the thing that matters the most: building awesome products.
Unless you actively fight against these effects, you’ll wake up one day with a very effective bureaucracy machine and a very poor product (and a slow... See more
claire vo 🖤x.comDigital strategist Shelley Bernstein once said that one of the greatest challenges currently facing us is how to interact meaningfully with the people we serve. Interact meaningfully with the people we serve. Not eyeballs. Not users. But people.
Natasha Lampard • An Exist Strategy
As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in... See more
Scott Belsky • Joyspan, Emotional AI Bumpers, Persona Designers, & More Wild Concepts Bound to Become Commonplace Plus Where High-Tech Entertainment Brings Us
To me, the ideal life is to take the 20 percent of my time that make me feel most alive and see if I can cut everything else out until that fills everything. Then do that again, cutting the “worst” 80 percent of the best. This is the inverse of how many companies operate. There the ideal is often “growth,” which they take to mean “say yes to all
... See moreThere is the potential and reality of amazing, positive, good things coming from the Internet even though it's driving force is convenience. Because humans don't only have mundane desires. They have amazing desires. They have desires to make art and music and funny card games. And they have desire to help people and to do science. And the Internet... See more
Evan Williams • "A Journey on the Information Highway"
how many people you touched > how many people you reached