the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
In providing a precise experience, you are necessarily polarizing. There’s a certain tyranny of NPS or averages you have to decouple from – where averages blunt a nuanced understanding of a product or experience. There’s that funny truism that the most authentic Chinese restaurants have the most 1 star reviews.
Distinctive features are not... See more
Distinctive features are not... See more
Nix • the delight of specificity
Almost everything about growing the size and scale of your team has immediate and detrimental impacts to the thing that matters the most: building awesome products.
Unless you actively fight against these effects, you’ll wake up one day with a very effective bureaucracy machine and a very poor product (and a slow... See more
claire vo 🖤x.comBoth Bluesky and Lemon8 are designed to be black holes. We are all of us craving something new, places and spaces online that we can go to feel good and have fun and be inspired. These are normal human things to want; people want to be around each other. But it is almost impossible to create or maintain that kind of space if your company's goal is
... See moreKelsey McKinney • The Internet Isn't Meant To Be So Small | Defector
As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in... See more
Scott Belsky • Joyspan, Emotional AI Bumpers, Persona Designers, & More Wild Concepts Bound to Become Commonplace Plus Where High-Tech Entertainment Brings Us
A decade ago, I was only a couple of years into my venture career. I believed that growth and progress were synonymous – in an industry where scale was the ultimate target, platforms that achieved it were glorified. A decade later, I have learned that success is more nuanced, and we have to take accountability for the outcomes we encourage. New... See more
Mario Gabriele • Modern Meditations: Rebecca Kaden (Union Square Ventures)
interesting thoughts from a venture capitalist
via Craig Mod interview with Kai Brach
people building tech products so often miss the point
the point is to help people live a good life, not an efficient life
the point is resonance, not scale
the point is to deliver comfort, not just convenience
the goal is not... See more
sari azouttwitter.comWhen two people work on a shared project – a joke, a product, an essay, a story – and are able to understand and build on each other, that’s the peak of the human condition.