Dieter Rams
Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential. His job is to filter through that noise until he gets to the essence. For example, as a young twenty-four-year-old at the company he was asked to collaborate on a record player. The norm at
... See moreGreg Mckeown • Essentialism: The Disciplined Pursuit of Less
Dieter Rams - Wikipedia
en.wikipedia.org
A good product is:
- Innovative; it must have creativity
- Useful
- Beautiful
- Easy to use
- Unobtrusive, modest
- Honest
- Timeless ; it won’t become outdated
- Doesn’t skip over any small details
- Environmentally friendly and doesn’t waste resources
- Not overly designed, “less is more”
Patricia Mou • vol.33: 15 Mindful Product Principles from Allen Zhang, Father of WeChat
Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
- Antoine de Saint-Exupery
design manifestos .org
designmanifestos.org
Colour palettes pulled from the full range of Dieter Rams Braun products. By @cgpov
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Across all creative fields, what isn’t there is just as important as what is there. In fashion, Coco Chanel advised, “Before you leave the house, look in the mirror and take one thing off.” In music, Miles Davis famously quipped, “It’s not the notes you play, it’s the notes you don’t play.” In design, Jan Tschichold noted that “white space is to be
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