It is easy to get caught up in the “paradox of success” we discussed in chapter 1. We have clarity of purpose, which leads us to success. But with our success we get new options and opportunities. This sounds like a good thing, but remember, these options unintentionally distract us, tempt us, lure us away. Our clarity becomes clouded, and soon we

When faced with so many tasks and obligations that you can’t figure out which to tackle first, stop. Take a deep breath. Get present in the moment and ask yourself what is most important this very second—not what’s most important tomorrow or even an hour from now. If you’re not sure, make a list of everything vying for your attention and cross off

we can easily do two things at the same time: wash the dishes and listen to the radio, eat and talk, clear the clutter on our desk while thinking about where to go for lunch, text message while watching television, and so on.

What we can’t do is concentrate on two things at the same time. When I talk about being present, I’m not talking about doing only one thing at a time. I’m talking about being focused on one thing at a time. Multitasking itself is not the enemy of Essentialism; pretending we can “multifocus” is.

each time you execute the new behavior—each time you pick up the salad—strengthens the link in your brain between the cue and the new behavior, and soon, you’ll be subconsciously and automatically performing the new routine.

The danger is that we may develop routines that are counterproductive. Without being fully aware, we can get caught in nonessential habits—like checking our e-mail the second we get out of bed every morning, or picking up a doughnut on the way home from work each day, or spending our lunch hour trolling the Internet instead of using the time to

Routine is one of the most powerful tools for removing obstacles. Without routine, the pull of nonessential distractions will overpower us. But if we create a routine that enshrines the essentials, we will begin to execute them on autopilot.

Designs a routine that enshrines what is essential, making execution almost effortless

When we want to create major change we often think we need to lead with something huge or grandiose, like the executive I knew who announced with great fanfare that he had decided to build his daughters an elaborate dollhouse—but then, because his visions for it were so large and ambitious, abandoned the project as too burdensome.