my canon

my canon

this is meant to be the place where I store the core syllabus of my life - the readings and writings that have shaped how I think and who I am.
The most influential set of things that I have read.

sari

Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

Link

The mind-blowing proposal letter Steve Albini sent to Nirvana

Reality has a surprising amount of detail

johnsalvatier.orgjohnsalvatier.org
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The Sarumans and The Radagasts

Alex Komoroskemedium.com
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David Chang’s Unified Theory of Deliciousness

David Changwired.com
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The Usefulness of Useless Knowledge

The document explores the significance of pursuing knowledge for its own sake, emphasizing the value of intellectual freedom and the unexpected benefits that can arise from curiosity-driven research.

ias.edu