my canon
this is meant to be the place where I store the core syllabus of my life - the readings and writings that have shaped how I think and who I am.
The most influential set of things that I have read.
my canon
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
Linkdamn
The famous Anton Ego speech in Ratatouille:
In many ways, the work of a critic is easy.
We risk very little, yet enjoy a position of those who offer up their work and their selves to our judgement.
We thrive on negative criticism.
Which is fun to write and to read.
But the bitter truth we critics must face, is that in the grand scheme of things, the
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Almost Everyone I’ve Met Would Be Well-Served Thinking More About What to Focus On
Henrik Karlssonhenrikkarlsson.xyz
Ppl usually don’t know what they want until someone shows them or until theI encounter it in the world for the very first time. That's why the greatest role of an entrepreneur is shaper of desires. 💯