my canon
this is meant to be the place where I store the core syllabus of my life - the readings and writings that have shaped how I think and who I am.
The most influential set of things that I have read.
my canon
Traveler, there is no path
By Antonio Machado
Traveler, your footprints
Are the path and nothing more;
Traveler, there is no path,
The path is made by walking.
By walking the path is made
And when you look back
You’ll see a road
Never to be trodden again.
Traveler, there is no path,
Only trails across the sea…
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
Linkdamn
