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If there's any kind of lesson in all this, it's mostly some advice I want to give myself. The lesson is simply: speak up. It's OK to slip into advocac

look at how the word “community” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torche

to be truly radical is to make hope possible rather than despair convincing.

If you don’t have time to clean up, you don’t have time to cook Professionals understand that the project is the whole project, not simply the fun

Hindsight is 2020I don’t mean “hindsight is 20/20.” I’m talking about the year 2020.See, early in 2023, I wrote an article about starting and growing

A solid foundation requires a robust team structure. Hiring individuals who not only have the requisite skills but also align with the company’s cultu

That is, be systematically ascetic or heroic in little unnecessary points, do every day or two something for no other reason than that you would rathe

Traumatisation is most usually presented as anunassailable, concrete fact, and this is where I need to be respectful. If someone brings a firmconvicti

when the trauma label has been appliedby outside mores – when an event like an explosion, an assault or a sexual event has taken place andour culture

my sense is that people who take a long time to respond to messages, or tend to go into shame spirals about them, often put a lot of pressure on thems

It’s rare for a member to convert from a lower tier to a higher tier. In most cases, it’s not worth it to have a way for people to pay you $2, $10, $5

To me, a membership is something you pay for to get access to a benefit you’re after. That benefit can be a community of your peers, but it doesn’t ha

We earn trust by stating our business model upfront – instead of ads, we monetize by charging directly. Directly charging creates high expectations fr

So much value and love for the process of writing and what it does for the coherence between heart, brain, imagination, lived reality, unseen, and see

You can’t write a viral essay that says “it’s complicated and I’m not sure.” But this is the only path to truly novel insight.

Writing is a task that takes both objective and subjective intelligence. LLMs ace the objective parts the same way they ace every test; you can’t faul

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A good life doesn’t ask you to be good at everything. It asks you to find the small circle where you have unusual leverage, and to be peacefully avera

My father was a Sarkari Babu (government officer with basic salary) his entire life, he was at one job throughout his life. He drove a Bajaj scooter

Aggressive growth projects often lead to UX cruft, slowly degrading long-term user engagement and retention. Yes, you can move short-term metrics by t

Founder Mode

Among the troubadours, there was a different class of people, called knowms. Thecouncil was told that the knowms had some special skills that may help

information becomes knowledge only through processes of verification and critical analysis.

This is what knowledge decay looks like. Not burning libraries, but a slow, structural dissolution of the connections between claims and their sources

Consumer behavior is never done or satisfied. One of the great things about brands is that magical products or platforms or experiences can delight cu

Consumer founders today are solving for abundance. Too much food, pollution, stimulation, and connections leads to obesity, climate change, mental hea

We were going to create a brand to serve people, not advertise to them.

When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic. We don’t talk about aesthetics as the highest form of

13 Creative Commandments: 1. Talent is an important differentiator, but talent needs to put in the hours to excel. 2. Question everything. Question wh

“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”

See beyond yourself whenever possible. See what happens when you de-center your own singular life and show up for the pains and joys of other people.

hanging out as a way to reclaim time as something other than a raw ingredient to be converted into productivity

Our fates, whether we like it or not, acknowledge it or not, are intermingled. Though it is not immediately legible, we sink or swim together. Still,

So we all know that the hard boundary we place between ourselves and the world is somewhat artificial. Sure, on one level you are a separate being, di

insight from Gurwinder Bhogal: People want to belong to a tribe, and one way that people belong to a tribe is by having the same beliefs as the member

We still instinctively long for this kind of belonging, as our sacrifices to sports teams, fraternities, or churches demonstrate.

In a model, agents are interchangeable. Consumer A and Consumer B have different preference curves, yes, but they respond to the same incentive struct

You’ve been duped into thinking you can create a life without danger, one liberated from constraints and uncomfortable emotions, and that such a life

1/ Boundaries are not saying no. Or making sure something doesn't happen. Or distancing. Or even letting yourself have wants in the face of others'.

the depth of a conversation depends on how deeply seen you feel, not on the topic of conversation

Here are some things I’ve asked chatgpt recently: “why is Toblerone so popular at airport duty-free stores?” “give me a recipe for a chickpea tagine

I used to be a parrot, echoing other people's ideas, opinions, and beliefs, because I wasn’t sure of my own. I thought that by ‘borrowing’ and mimicki