Member Communities

🚀 @shopthruxyz partnered with @iiiitsandrea’s @thesnaxshot and a number of the brands in their community to release the first set of Snicketts to the world! Wait, what are Snicketts? They’re beautiful, powerful, digital passes that unlock perks from businesses and brands. For… Show more

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Mark Fishman added 10mo

NFTs as “discounts” for communities on commerce

We earn trust by stating our business model upfront – instead of ads, we monetize by charging directly. Directly charging creates high expectations from our members, and in aspiring to meet those expectations, we are held accountable to creating something you love and use.

Mark Fishman added 1y

To me, a membership is something you pay for to get access to a benefit you’re after. That benefit can be a community of your peers, but it doesn’t have to be. For example, you might have a Costco membership, which gives you access to the store, but there’s no Costco community.

3 Types of Membership Models for Creators — The Business of Community

Brandy Cerne added 1y

It’s rare for a member to convert from a lower tier to a higher tier. In most cases, it’s not worth it to have a way for people to pay you $2, $10, $50, in hopes that they’ll upgrade. If they’re happy with the $2 they’ll stay there. If they’re unhappy, they’re more likely to churn than upgrade.

3 Types of Membership Models for Creators — The Business of Community

Brandy Cerne added 1y

You should maybe charge more than you think. Even if you’re committing to a few extra videos/posts/photos per month, having paying members takes extra work that is hard to account for. You should be compensated for that.