Brandy Cerne

One very good way to tell that your centre of gravity is out of whack is when it feels like you spend a lot of time inside the minds of far-off strangers.

Simple is a competitive advantage

When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.

The hardest part about this for a lot of product builders is simply that the ego wants to be different. Pe... See more

My impulse is to say I don’t mind whether my ideas are original, but that’s not exactly true. I don’t want my writing to feel redundant or derivative of popular ideas that have been circulating forever, but to me that’s less about having wholly original thoughts and more about being in conversation with the world around me. Taken too literally, thi... See more

the qualities required of hosts: confidence, joviality, risk tolerance. It takes a lot of self-possession to put yourself in charge of other people’s time for a while

Reading Miek Wiking’s background habit reminded me of my sister’s own ‘rule of five’ (Wiking favours six.) As a way of making peace with a disappointment, you ask yourself, Will it matter in 5 days? Will it matter in 5 weeks? By the time you get to 5 months, it usually doesn’t matter.

we talk too much about near-death experiences, not enough about near-life experiences

After seeing some 800~ events take place at The Commons i've learned 3 things:

• 1) plausible deniability: if you say we're here to make friends, friendship doesn't happen. if you say we're here to research or talk about niche topic x and y, friendships always form. same applies to dating.


• 2) communities are built from strong 1-1 relationships. as an e

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Consumerist society and blueprint bros would never tell you this but the best sleep optimization protocols are:

• 1) Peace of mind. it's living a life of virtue and forgiving yourself when you fall short. one thing that has helped me is journaling every evening before bed and harvesting all the high / lows of the day as learnings. my soul is here on t

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Companies aren’t meant to last forever. They’re transient containers by which people self-actualize for a little via alchemy with other souls. Joining a company is a statement about how you want to grow. Starting a company is a statement about how you want others to grow.