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We were going to create a brand to serve people, not advertise to them.

Imagine, though, that instead of resorting to one of these fallback positions, you asked yourself: What is the hospitality solution? What if you force

This is a hospitality solution: a problem that we solved not by sneakily chipping away at the service we were offering but by blowing it out in the op

Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaur

the qualities required of hosts: confidence, joviality, risk tolerance. It takes a lot of self-possession to put yourself in charge of other people’s

When things are going well, there’s a process weaving from the bottom to the top. When relationships are forming well, microscopic neural networks wea

Some Weaving is in the neighborhood. We don’t talk about it much, but most social capital is informal social capital. It’s not somebody who sets up a

Every level of the weave influences every other level. It is a moral ecosystem. Far off in the distance, there is a city we cannot see—the just societ

After seeing some 800~ events take place at The Commons i've learned 3 things:1) plausible deniability: if you say we're here to make friends, friends

“We are all juggling so many balls. Differentiate between glass balls and rubber balls — and don’t be afraid to drop the rubber balls.”

THEN Almitra spoke again and said, And what of Marriage, master? And he answered saying: You were born together, and together you shall be forevermore

And yet, as is often the case, those of us who need love so badly at a particular moment can be off-putting to those who want to love us, and to those

Two loves hold reality and make our universe unique to the rest: tetrahedron → “hollywood love” hypertetrahedron/pentachoron/5-cell → “real love“ —88

Life is a qualitative endeavor, not a quantitative one. It’s not how many, but how thick and how deep.

When a summons has been felt and a promise has been made, a commitment has been sealed. The life of a relationalist is defined by its commitments. The

The person makes his commitments maximal commitments. He doesn’t just have a career; he has a vocation. He doesn’t just have a contract marriage (What

Starting with language/market fit brings three other big advantages:1. Speed - Product build-measure-learn cycles, even just prototyping, can take wee

If your headline completes the sentence “Our product is...” You’re not using their words. If your headline completes the sentence “Now you can ______”

Avoid vague platitudes or anything that sounds like marketing, such as “all in one,” “faster,” “revolutionary” or “convenient.” These platitudes engen

The details we think matter likely don’t when we go deep enough: The “accordion” exercise we did felt like powerful psycho technology the way it compl

Don’t aim to impress. Aim to educate. As a presenter, if my intention is to impress, perform, or entertain, I’m going to be nervous because my focus i

“Don’t run away from what you don’t want; run toward what you do.”

Learning, I think, makes you forget, and this forgetting is a beautiful thing. You forget what you were. You forget how you defined yourself, and how

The 37signals Guide to Internal Communication

2) Clear Roles & Decision Rights Without clear swim lanes and decision rights, individuals on teams feel disempowered and projects tend to stall out.

People who don’t take themselves too seriously. They have to be able to laugh at themselves to succeed. What to look for: This is usually very easy to

The #1 thing I look for when hiring people is FIO. "Figure It Out" You can get pretty damn far just by being: - Resourceful - Reliable - Results or

@mckaywrigley I have a bunch of questions I ask. What would you build for yourself? What did previous companies you've worked for need? What are you a

“Where does this format fit into your target audiences’ lives?”. Build a scenario that explains when and how they engage with your format, and what th

Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new fol

If you find yourself angrily or excitedly replying in paragraphs to someone else’s writing or creations, you should stop and ask yourself, “Is this my

In a model, agents are interchangeable. Consumer A and Consumer B have different preference curves, yes, but they respond to the same incentive struct

It’s rare for a member to convert from a lower tier to a higher tier. In most cases, it’s not worth it to have a way for people to pay you $2, $10, $5

To me, a membership is something you pay for to get access to a benefit you’re after. That benefit can be a community of your peers, but it doesn’t ha

We earn trust by stating our business model upfront – instead of ads, we monetize by charging directly. Directly charging creates high expectations fr

I’ve hosted events where only two people showed up. You have to keep at it. Big things start small, but when you have all these pressures and limited

Build honesty into your culture, not transparency.

“Gnosis should be an experience of your own life, a plant grown on your own tree. Foreign gods are a sweet poison, but vegetable gods you have raised

Market forces incentivise us to get on the property ladder, and then to set fire to the rungs beneath us so that nobody else can climb up. Moloch need

“True teachers are those who use themselves as bridges over which they invite their students to cross; then, having facilitated their crossing, joyful

Why Figma Wins

Artificial invitation mechanisms (i.e refer a friend) are not PLG. Sustainable growth from the product comes from built in in natural product-led acqu

The second built in PLA channel Cash App is using is billboarding—when a user’s use of your product is visible to others around them. For example:When