Branding
people don’t buy products when they understand them. they buy products when they feel understood.
alex added 11d ago
Byron Sharp - How Brands Grow_ What Marketers Don’t Know (0) - libgen.lc
The document discusses evidence-based marketing principles, challenging common assumptions, and revealing laws governing brand growth, loyalty, penetration, and cross-selling metrics in various product categories and markets.
by John Dawes
alex added 1mo ago
sari added 2mo ago
Brandy Cerne added 2mo ago
- It's easy to get caught up in marketing product features when launching. However, in today's crowded market, consumers aren't just looking for features; they're searching for solutions to their problems.
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your cus... See morefrom Early-stage branding: driving go-to-market impact by Koto
Brandy Cerne added 2mo ago
- The conclusion being a brand goes beyond just a name, logo, or tagline. It's the narrative threading through your customers' experiences, linking your products, services, marketing, digital touchpoints, team, company culture, and even your investors. It's the story of who you are to them and the impact you make on their lives.
A brand clearly states... See morefrom Early-stage branding: driving go-to-market impact by Koto
Brandy Cerne added 2mo ago
Great brand lines are hard to make and easy to break
phoebe added 4mo ago
alex added 4mo ago
sari added 4mo ago
andrea added 6mo ago