Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Simple is a competitive advantage
When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.
The hardest part about this for a lot of product builders is simply that the ego wants to be different. Pe... See more
When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.
The hardest part about this for a lot of product builders is simply that the ego wants to be different. Pe... See more
Why your product idea sounds too complicated
Dropbox Brand Guidelines
brand.dropbox.com
nice approach to a brand guidelines doc
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)
Rachel Karten • Great Campaigns Start With Great Copy
people don’t buy products when they understand them. they buy products when they feel understood.
Byron Sharp - How Brands Grow_ What Marketers Don’t Know (0) - libgen.lc
The document discusses evidence-based marketing principles, challenging common assumptions, and revealing laws governing brand growth, loyalty, penetration, and cross-selling metrics in various product categories and markets.
Link
It's easy to get caught up in marketing product features when launching. However, in today's crowded market, consumers aren't just looking for features; they're searching for solutions to their problems.
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your cus... See more
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your cus... See more