Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
YOYOYO evolves Nano Banana Pro from a creative assistant into an engine for industrial product design. This project has proven the model’s capabilities, informed product decisions, and demonstrated that Nano Banana Pro can be a tool for professional workflows in addition to consumer entertainment.
We were going to create a brand to serve people, not advertise to them.
Creating a brand to serve.
design theory behind the REKKI brand
Simple is a competitive advantage
When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.
The hardest part about this for a lot of product builders is simply that the ego wants to be different.... See more
When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.
The hardest part about this for a lot of product builders is simply that the ego wants to be different.... See more