Branding

1. Product – WHAT you sell. What problem does it solve? How unique is that? And, how well does it solve it?

2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?

3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.

4. Channel – WHERE you're marketing and selling it.

5. Brand – The... See more

Have a contrarian point of view. Traits of a top-tier contrarian view:

• People can disagree with it, like the thesis of a persuasive essay. It’s debatable.


• Something you truly believe and can advocate for. Before future investors, customers, and team members do, you have to have personal conviction in it. And you have to believe people will be better

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