Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Ramp new products in days, not months | ProductWind
productwind.com
Affinity Brand Case Study
canvacreative.team
Brent Beshore, on Brands:
Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around."
It's a set of... See more
I’m a Fake Brand, in a Fake World: The Secrets Behind Designing a Great Fictional Brand for TV and Film
itsnicethat.com
gabriel and
3D Product Configurator & Augmented Reality For Commerce | Threekit
threekit.com
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
