Branding

Branding

insights on the art and science of crafting a brand

Mike Renaud and

Creating a brand to serve.

design theory behind the REKKI brand

Character

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Amazon.com. Spend less. Smile more.

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Figma

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a pres by Smith & Diction, the branding agency that created the logo for Perplexity. “the first step of the process is to trust the process”

The Mythology of Totemic Brands

Jennifer Murtell ama.org

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Red Antler

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The Scott Sternberg guide to building emotional brands

Dan Frommer newconsumer.com

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The brand checklist

Ana Andjelic andjelicaaa.substack.com

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End brand minimalism, embrace brand maxxing 👇

More is more bb