Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
We were going to create a brand to serve people, not advertise to them.
Creating a brand to serve.
When clients say that they ‘need a website,’ they often also need a brand style guide and content to go with it, and when clients say that they ‘need a brand,’ we have to ask them where that brand is going to live. Digital and branding go hand in hand, and the web is often the first manifestation of the brand with a physical product or a store to... See more
Poppy Thaxter • The Brand Identity
