Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
amazon.com
Wondersauce
wondersauce.com
Smuss Studio
smuss.studio
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
Box Clever
bxclvr.com
Simple is a competitive advantage
When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.
The hardest part about this for a lot of product builders is simply that the ego wants to be different.... See more
When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.
The hardest part about this for a lot of product builders is simply that the ego wants to be different.... See more
