Brands have incredible influence and can guide loyal customers to try new things. Consumer loyalty is not always about wanting the same thing but exploring new things with trusted brands.
anytime i have a client that loves a logo concept but is hung up on the fact that it "looks like ____'s logo", i show them this: https://t.co/8Y5RSqZFoh
Stationary, merchandising & social media for @explore314, a Paris based creative production studio.
Logotype: @gregory_page_
Photography: @explore314
Typeface: Suisse Int'l by @swisstypefaces
Mockup: @noahhouriet