Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Home – Present Studio
presentstudio.co
The conclusion being a brand goes beyond just a name, logo, or tagline. It's the narrative threading through your customers' experiences, linking your products, services, marketing, digital touchpoints, team, company culture, and even your investors. It's the story of who you are to them and the impact you make on their lives.
A brand clearly states... See more
A brand clearly states... See more
Koto • Early-stage branding: driving go-to-market impact
Gatsby - Community At Scale
gatsby.ai
1. Product – WHAT you sell. What problem does it solve? How unique is that? And, how well does it solve it?
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The... See more
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The... See more
The Growth Newsletter #146
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
