Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to... See more
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marketing 101
How to build a brand strategy from 0-1: a guide for startups
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Amanda Goetztwitter.comBrands have incredible influence and can guide loyal customers to try new things. Consumer loyalty is not always about wanting the same thing but exploring new things with trusted brands.
Olympic Brand Guidelines
The Olympic Brand Guidelines outline the visual identity, values, and application standards of the Olympic brand, emphasizing consistency, flexibility, and the power of sport to unite and inspire globally.
stillmed.olympics.comone of the best-executed brand guidelines I have ever seen - from the Olympic Games