Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
1. Product – WHAT you sell. What problem does it solve? How unique is that? And, how well does it solve it?
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The... See more
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The... See more
The Growth Newsletter #146
Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
Margot Bloomsteinboxesandarrows.com
Have a contrarian point of view. Traits of a top-tier contrarian view:
- People can disagree with it, like the thesis of a persuasive essay. It’s debatable.
- Something you truly believe and can advocate for. Before future investors, customers, and team members do, you have to have personal conviction in it. And you have to believe people will be better
David • 99 Pieces of Unsolicited, (Possibly) Ungooglable Startup Advice
Knowing your biggest competition isn’t other brands in the category; it’s indifference. And realizing that criticism is just a form of caring.
Kevin Lynch • I was axed as Oatly's creative director - here are 5 arguably useful lessons
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
