Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 7 highlights
amazon.com
sari and
Brand and performance marketing are not opposite sides of extremes. While they have important distinctions, brand and performance marketing are best utilized in harmony to achieve 1+1>2: their combined impact is greater than the sum of their individual effects.
A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup
Brent Beshore, on Brands:
Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around."
It's a set of... See more
3D Product Configurator & Augmented Reality For Commerce | Threekit
threekit.com
Red Antler
redantler.com
Creating a brand to serve.
medium.com
design theory behind the REKKI brand
A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.