Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
.png)
A brand is not a logo. A brand is not a corporate identity system. It ’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to... See more