Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Brand Storytelling and Positioning
sari and • 161 cards
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
nice approach to a brand guidelines doc
