Branding

Brent Beshore, on Brands: Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around." It's a set of... See more

A brand is a person’s gut feeling about a product, service, or organization. It exists in the hearts and minds of individuals.