Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Nice Thing Going - the solution to modern brand marketing challenges.
nicethinggoing.com
Brand and performance marketing are not opposite sides of extremes. While they have important distinctions, brand and performance marketing are best utilized in harmony to achieve 1+1>2: their combined impact is greater than the sum of their individual effects.
A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup
Red Antler
redantler.com
Wondersauce
wondersauce.com
Stationary, merchandising & social media for @explore314, a Paris based creative production studio.
Logotype: @gregory_page_
Photography: @explore314
Typeface: Suisse Int'l by @swisstypefaces
Mockup: @noahhouriet
instagram.com1. Product – WHAT you sell. What problem does it solve? How unique is that? And, how well does it solve it?
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The... See more
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The... See more
The Growth Newsletter #146
Parakeet
parakeet.co