Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
CF | The Brand Research Tool
copyfoundry.xyz
Have a contrarian point of view. Traits of a top-tier contrarian view:
- People can disagree with it, like the thesis of a persuasive essay. It’s debatable.
- Something you truly believe and can advocate for. Before future investors, customers, and team members do, you have to have personal conviction in it. And you have to believe people will be better
David • 99 Pieces of Unsolicited, (Possibly) Ungooglable Startup Advice
Brent Beshore, on Brands:
Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around."
It's a set of... See more
minisocial
minisocial.com
Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
Boxes and Arrowsboxesandarrows.com