Branding

Branding

insights on the art and science of crafting a brand

Mike Renaud and

Thumbnail of Notes by Praveen | Praveen Vaidyanathan | Substack

Praveen Vaidyanathan • Notes by Praveen | Praveen Vaidyanathan | Substack

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A brand is a person’s gut feeling about a product, service, or organization. It exists in the hearts and minds of individuals.

Mark Siew • 02 Brand Building

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Parakeet

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How the Occult Shaped Branding’s Obsession With Color

AIGA Eye on Design eyeondesign.aiga.org

Thumbnail of How the Occult Shaped Branding’s Obsession With Color

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The Bullmore collection | WPP

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Positioning Your Startup is Vital — Here’s How to Nail It

First Round Review review.firstround.com

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Knowing your biggest competition isn’t other brands in the category; it’s indifference. And realizing that criticism is just a form of caring.

Kevin Lynch • I was axed as Oatly's creative director - here are 5 arguably useful lessons

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Goodside → A full-service brand studio

goodside.studio

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