Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Varyer | Home
varyer.com
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)
Rachel Karten • Great Campaigns Start With Great Copy
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 7 highlights
amazon.com
sari and
Slope
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Byron Sharp - How Brands Grow_ What Marketers Don’t Know (0) - libgen.lc
The document discusses evidence-based marketing principles, challenging common assumptions, and revealing laws governing brand growth, loyalty, penetration, and cross-selling metrics in various product categories and markets.
LinkIf Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
