Branding

Branding

insights on the art and science of crafting a brand

Mike Renaud and

Zero Studios

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people don’t buy products when they understand them. they buy products when they feel understood.

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Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller • 7 highlights

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sari and

Figma

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a pres by Smith & Diction, the branding agency that created the logo for Perplexity. “the first step of the process is to trust the process”

Mrs&Mr

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Partners & Spade

partnersandspade.com

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Best Story Wins

Morgan Housel collaborativefund.com

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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Cover of Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

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Thumbnail of Why Do So Many Brands Change Their Logos and Look Like Everyone Else?

Radek Sienkiewicz • Why Do So Many Brands Change Their Logos and Look Like Everyone Else?

Soulless new era