Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Character
character.co
Virgil Abloh™ FREE GAME
virgilabloh.com
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
amazon.com
Simple is a competitive advantage
When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.
The hardest part about this for a lot of product builders is simply that the ego wants to be different.... See more
When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.
The hardest part about this for a lot of product builders is simply that the ego wants to be different.... See more
Why your product idea sounds too complicated
Pre-Brand Store
prebrand.store
Mythology
mythology.com