Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Brand Storytelling and Positioning
sari and • 161 cards
I’m a Fake Brand, in a Fake World: The Secrets Behind Designing a Great Fictional Brand for TV and Film
itsnicethat.com
gabriel and
