When clients say that they ‘need a website,’ they often also need a brand style guide and content to go with it, and when clients say that they ‘need a brand,’ we have to ask them where that brand is going to live. Digital and branding go hand in hand, and the web is often the first manifestation of the brand with a physical product or a store to... See more
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.