Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Nice Thing Going - the solution to modern brand marketing challenges.
nicethinggoing.com
Koln Studio
kolnstudio.com
Studio focused on visual communication. They did work for Acid Cafe in Madrid.
1. Product – WHAT you sell. What problem does it solve? How unique is that? And, how well does it solve it?
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The... See more
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The... See more
The Growth Newsletter #146
with company
with-company.com
Knowing your biggest competition isn’t other brands in the category; it’s indifference. And realizing that criticism is just a form of caring.
Kevin Lynch • I was axed as Oatly's creative director - here are 5 arguably useful lessons
Slope
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