Branding

insights on the art and science of crafting a brand

Mike Renaud and

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

April Dunford

amazon.com

Cover of Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Brandy Cerne

OneScreen.ai - The Out of Home (OOH) Advertising Marketplace

onescreen.ai

Sam Blumenthal

Affinity Brand Case Study

canvacreative.team

gabriel

Brand Storytelling and Positioning

sari and • 148 cards

Brand Starter Kit

Ana Andjelic andjelicaaa.substack.com

sari

Brands have incredible influence and can guide loyal customers to try new things. Consumer loyalty is not always about wanting the same thing but exploring new things with trusted brands.

andrea

Thumbnail of Why Do So Many Brands Change Their Logos and Look Like Everyone Else?

Radek Sienkiewicz • Why Do So Many Brands Change Their Logos and Look Like Everyone Else?

ggabriel

Soulless new era

Marketing 101 How to build a brand strategy from 0-1: a guide for startups // 🧵

Amanda Goetz twitter.com

Emilie Kormienko

Brand Against the Machine

John Morgan • 8 highlights

amazon.com

sari