Branding

insights on the art and science of crafting a brand

Mike Renaud and

OneScreen.ai - The Out of Home (OOH) Advertising Marketplace

onescreen.ai

Sam Blumenthal

Brand Starter Kit

Ana Andjelic andjelicaaa.substack.com

sari

Figma

figma.com

aalex

a pres by Smith & Diction, the branding agency that created the logo for Perplexity. “the first step of the process is to trust the process”

Home – Present Studio

presentstudio.co

sari

An Effective Swag Strategy

Nate Elliott startupsalad.substack.com

Jordan Bester

phoebe

Autonomy

Brian Morrissey therebooting.substack.com

Mike Renaud

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Howard Schultz • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

sari

Cult Wars: The Making of a Cult Brand

Jordan Odinsky medium.com

sari