Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
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Olympic Brand Guidelines
The Olympic Brand Guidelines outline the visual identity, values, and application standards of the Olympic brand, emphasizing consistency, flexibility, and the power of sport to unite and inspire globally.
stillmed.olympics.comone of the best-executed brand guidelines I have ever seen - from the Olympic Games
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
