a pres by Smith & Diction, the branding agency that created the logo for Perplexity. “the first step of the process is to trust the process”
Brent Beshore, on Brands:
Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around."
It's a set of... See more
