Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Creating a brand to serve.
medium.com
design theory behind the REKKI brand
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 7 highlights
amazon.com
sari and
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placeholder.nycIt's easy to get caught up in marketing product features when launching. However, in today's crowded market, consumers aren't just looking for features; they're searching for solutions to their problems.
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your... See more
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your... See more
Koto • Early-stage branding: driving go-to-market impact
Have a contrarian point of view. Traits of a top-tier contrarian view:
- People can disagree with it, like the thesis of a persuasive essay. It’s debatable.
- Something you truly believe and can advocate for. Before future investors, customers, and team members do, you have to have personal conviction in it. And you have to believe people will be better