Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
It's easy to get caught up in marketing product features when launching. However, in today's crowded market, consumers aren't just looking for features; they're searching for solutions to their problems.
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your... See more
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your... See more
Koto • Early-stage branding: driving go-to-market impact
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)
Rachel Karten • Great Campaigns Start With Great Copy
1. Product – WHAT you sell. What problem does it solve? How unique is that? And, how well does it solve it?
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The... See more
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The... See more
The Growth Newsletter #146
Picker
picker.meInstrument | Digital marketing, branding and product experiences | Instrument
instrument.com
Nice Thing Going - the solution to modern brand marketing challenges.
nicethinggoing.com
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
First Round Capitalreview.firstround.com