Branding

insights on the art and science of crafting a brand

Figma

a pres by Smith & Diction, the branding agency that created the logo for Perplexity. “the first step of the process is to trust the process”

The Scott Sternberg guide to building emotional brands

Dan Frommer newconsumer.com

sari

Creating a brand to serve.

medium.com

ggabriel

design theory behind the REKKI brand

Placeholder

placeholder.nyc

sari

Great brand lines are hard to make and easy to break

greatbrandlines.co

pphoebe

copywriting examples that work

The brand checklist

Ana Andjelic andjelicaaa.substack.com

sari

Brands have incredible influence and can guide loyal customers to try new things. Consumer loyalty is not always about wanting the same thing but exploring new things with trusted brands.

andrea

02 Brand Building

Mark Siew nowlearningfrom.substack.com

Mike Renaud

Box Clever

bxclvr.com

sari