Brand and performance marketing are not opposite sides of extremes. While they have important distinctions, brand and performance marketing are best utilized in harmony to achieve 1+1>2: their combined impact is greater than the sum of their individual effects.
anytime i have a client that loves a logo concept but is hung up on the fact that it "looks like ____'s logo", i show them this: https://t.co/8Y5RSqZFoh