Branding

Branding

insights on the art and science of crafting a brand

Mike Renaud and

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Howard Schultz • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

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Social Commerce: Web3 & The Digital Franchise Model

Sam Blumenthal compoundingthoughts.substack.com

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Emilie Kormienko

This Brand Strategy Can Make Your Startup Look Bigger Than It Is

First Round Capital review.firstround.com

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The Bullmore collection | WPP

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Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller • 7 highlights

Cover of Building a StoryBrand: Clarify Your Message So Customers Will Listen

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Mavrck All-In-One Influencer Marketing Platform

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Flywheel Effect: Positive Feedback Loops - Eric Jorgenson — Eric Jorgenson

Eric Jorgenson ejorgenson.com

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Brand Against the Machine

John Morgan • 8 highlights

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