Brent Beshore, on Brands:
Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around."
It's a set of... See more
anytime i have a client that loves a logo concept but is hung up on the fact that it "looks like ____'s logo", i show them this: https://t.co/8Y5RSqZFoh