Branding

insights on the art and science of crafting a brand

Mike Renaud and

Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)

Rachel Karten • Great Campaigns Start With Great Copy

sari

Gatsby - Community At Scale

gatsby.ai

Sam Blumenthal

Zero Studios

zero.nyc

sari

Logo, Signature, and Typeface Standards

Guidelines for the proper use of Apple’s logo, signatures, typefaces, and colors to ensure consistent brand identity and clear communication in all representations of the company.

Link

sari and

Figma

figma.com

aalex

a pres by Smith & Diction, the branding agency that created the logo for Perplexity. “the first step of the process is to trust the process”

The Three-Hour Brand Sprint

Medium library.gv.com

Jordan Bester

Boxi

boxi.co

Sam Blumenthal

Brent Beshore, on Brands: Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around." It's a set of... See more

Alara

substackcdn.com

Brandy Cerne