Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Byron Sharp - How Brands Grow_ What Marketers Don’t Know (0) - libgen.lc
The document discusses evidence-based marketing principles, challenging common assumptions, and revealing laws governing brand growth, loyalty, penetration, and cross-selling metrics in various product categories and markets.
LinkHave a contrarian point of view. Traits of a top-tier contrarian view:
- People can disagree with it, like the thesis of a persuasive essay. It’s debatable.
- Something you truly believe and can advocate for. Before future investors, customers, and team members do, you have to have personal conviction in it. And you have to believe people will be better
David • 99 Pieces of Unsolicited, (Possibly) Ungooglable Startup Advice
The conclusion being a brand goes beyond just a name, logo, or tagline. It's the narrative threading through your customers' experiences, linking your products, services, marketing, digital touchpoints, team, company culture, and even your investors. It's the story of who you are to them and the impact you make on their lives.
A brand clearly states... See more
A brand clearly states... See more
Koto • Early-stage branding: driving go-to-market impact
When clients say that they ‘need a website,’ they often also need a brand style guide and content to go with it, and when clients say that they ‘need a brand,’ we have to ask them where that brand is going to live. Digital and branding go hand in hand, and the web is often the first manifestation of the brand with a physical product or a store to... See more