Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Brands have incredible influence and can guide loyal customers to try new things. Consumer loyalty is not always about wanting the same thing but exploring new things with trusted brands.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
Ayaka B. Ito – Graphic Design (NYC • TYO)
ayakaito.com
people don’t buy products when they understand them. they buy products when they feel understood.
