Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Brand and performance marketing are not opposite sides of extremes. While they have important distinctions, brand and performance marketing are best utilized in harmony to achieve 1+1>2: their combined impact is greater than the sum of their individual effects.
A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
Somefolk - Portfolio of Jason Harvey
somefolk.co.uk
Headless Brands
otherinter.netI’m a Fake Brand, in a Fake World: The Secrets Behind Designing a Great Fictional Brand for TV and Film
itsnicethat.com
gabriel and
Mythology
mythology.com