Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
amazon.com
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
Mrs&Mr
mrsandmr.com
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 7 highlights
amazon.com
sari and
Knowing your biggest competition isn’t other brands in the category; it’s indifference. And realizing that criticism is just a form of caring.