Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Decade — A branding and creative studio
decadenewyork.com
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 7 highlights
amazon.com
sari and
Wondersauce
wondersauce.com