Branding

insights on the art and science of crafting a brand

Mike Renaud and

people don’t buy products when they understand them. they buy products when they feel understood.

alex

Early-stage branding: driving go-to-market impact

Koto offbrandkoto.substack.com

Brandy Cerne

Brent Beshore, on Brands: Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around." It's a set of... See more

Alara