Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)
Rachel Karten • Great Campaigns Start With Great Copy
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
We were going to create a brand to serve people, not advertise to them.
Creating a brand to serve.
