Branding

Branding

insights on the art and science of crafting a brand

Mike Renaud and

Great brand lines are hard to make and easy to break

greatbrandlines.co
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pphoebe

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Marty Neumier • 3 highlights

amazon.com
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A Step-By-Step Guide to Naming Your Business

Nick Kolendanickkolenda.com
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Box Clever

bxclvr.com
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How the Occult Shaped Branding’s Obsession With Color

AIGA Eye on Designeyeondesign.aiga.org
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AAlara