Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
It's easy to get caught up in marketing product features when launching. However, in today's crowded market, consumers aren't just looking for features; they're searching for solutions to their problems.
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your... See more
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your... See more
Koto • Early-stage branding: driving go-to-market impact
CF | The Brand Research Tool
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Knowing your biggest competition isn’t other brands in the category; it’s indifference. And realizing that criticism is just a form of caring.
Kevin Lynch • I was axed as Oatly's creative director - here are 5 arguably useful lessons
Marketing 101
How to build a brand strategy from 0-1: a guide for startups
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Amanda Goetztwitter.comProduct advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)
Rachel Karten • Great Campaigns Start With Great Copy
Mrs&Mr
mrsandmr.com
Character
character.co