Branding

insights on the art and science of crafting a brand

Mike Renaud and

Life After Lifestyle

Toby Shorin subpixel.space

Sterling Proffer

phoebe

Thumbnail of www-x-com-jameygannon-status-1761066927684776222

anytime i have a client that loves a logo concept but is hung up on the fact that it "looks like ____'s logo", i show them this: https://t.co/8Y5RSqZFoh

techbimbo

x.com

AAlara

Whoa

Day Job

dayjob.work

sari

Logo, Signature, and Typeface Standards

Guidelines for the proper use of Apple’s logo, signatures, typefaces, and colors to ensure consistent brand identity and clear communication in all representations of the company.

Link

sari and

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

April Dunford

amazon.com

Cover of Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Brandy Cerne

Have a contrarian point of view. Traits of a top-tier contrarian view:

People can disagree with it, like the thesis of a persuasive essay. It’s debatable.

Something you truly believe and can advocate for. Before future investors, customers, and team members do, you have to have personal conviction in it. And you have to believe people will be better

David • 99 Pieces of Unsolicited, (Possibly) Ungooglable Startup Advice

Brandy Cerne

How Airbnb found its Purpose and why it’s a good one.

Douglas Atkin medium.com

Mike Renaud

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Howard Schultz • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

sari