Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Varyer | Home
varyer.com
Nice Thing Going - the solution to modern brand marketing challenges.
nicethinggoing.com
Box Clever
bxclvr.com
Chandelier Creative
chandeliercreative.com
Flywheel Effect: Positive Feedback Loops - Eric Jorgenson — Eric Jorgenson
Eric Jorgensonejorgenson.com
Simple is a competitive advantage
When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.
The hardest part about this for a lot of product builders is simply that the ego wants to be different.... See more
When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.
The hardest part about this for a lot of product builders is simply that the ego wants to be different.... See more
Why your product idea sounds too complicated
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)