For many industries, the means of production will essentially follow the call-response of  “Engineer X in the Design of Y”.

Depending on the context of the desired objective, there will be a line of best fit that optimally coordinates the two variables and denotes product-market-fit. Solving this function, i.e. being able to determine the opti

In a world of branded quasi-commodity products like coffee with little barriers to entry, the social interaction — or atmosphere of the store’s community — is ultimately what

differentiates a brand and creates defensibility.

In a world of branded quasi-commodity products like coffee with little barriers to entry, the social interaction — or atmosphere of the store’s community — is ultimately what differentiates a brand and creates defensibility.

The reality is,  all marketing spend, from PR to Facebook direct response ads, create a context that acquires a consumer.

In eCommerce, there is no such thing as 'direct response'. A user may interact or click on an ad, but more times than not, the transaction happens later. There is also no such thing as organic traffic or revenue.  Some