Sam Blumenthal

• Let Influencers Run the Show. Because TikTok celebrates and rewards creativity, brands eager to stand out on the platform shouldn’t limit influencers’ artistic liberty. Instead, follow Valentino’s lead by letting content creators take the reins when it comes to planning and producing videos. The resulting content will feel more in keeping with th... See more

Studies show that friends and family are still the most trusted sources when it comes to making purchasing decisions, with consumers more likely to buy a product they have experienced. Up against this kind of scrutiny, it is important for brands to select a host with a proven following and high engagement rates, and up to the influencer to promote ... See more

Participation in the Propose phase within a network spans from centralized to decentralized, describing how widely distributed the power to add options to the network’s agenda is.  In networks where the agenda is informal and doesn’t define which actions can be executed, the power to propose is influential rather than fundamental. Proposals do... See more

What is revolutionary about on-demand streaming in general and Netflix in particular is that the service has commoditized time: on Netflix Sunday at 9pm is no different than Tuesday at 11am or Friday at 6pm; there is no prime time. Thus Netflix will release original series all at once, because why not? Best to maximize the number of minutes over wh... See more

“Shopping is a sport in China,” said Coresight CEO Deborah Weinswig. “And this is a consumer who prides themselves on research before they buy something.”