Sam Blumenthal
@samblumenthal
Sam Blumenthal
On the flip side with regard to Miquela, some may argue, is that she’s more real than many ’real’ influencers. For starters, she acknowledges that she is a robot. And she speaks the truth. She was brought to life around the same time the world realized how detrimental social media could be. She makes us question what is real and our parameters of... See more
The Drum • The future of influencers: expect more virtual
Synthetic Media and
Hologram and
While the shopping habits of different cultures may differ, younger consumers, regardless of where they live, are similar in how they use social media to connect. Livestreaming taps into that trait because, unlike the shopping channel model, it gives viewers the ability to have a two-way conversation with the host, said Alessandro Bogliari,... See more
Retail Dive • What's old is new: Brands craving connection with consumers turn to livestreaming
Since this essay is targeting at startups, I’m going to mostly focus on the first few stages of the framework and the skills that it implies for your new hire. If you look at each stage, they roughly imply a different set of problems you are trying to face – first, finding product/market fit and building the initial “atomic network” — a stable set... See more
Andrew Chen • What to look for when you’re hiring a Head of Growth at andrewchen
Livestreaming and
In a world of branded quasi-commodity products like coffee with little barriers to entry, the social interaction — or atmosphere of the store’s community — is ultimately what
differentiates a brand and creates defensibility.
Sam Blumenthal • Social Retail: Immersion & Serendipity
