Sam Blumenthal

Tophatter’s games are reminiscent of the mini-games that have appeared for the past few years on Chinese e-commerce apps. One of the earliest examples is Alipay’s “Ant Forest,” which was launched in 2016, and gives users points that they can use to plant virtual trees each time they pay for, say, public transit. Most other mini-games, however, have... See more

Mystery box products have largely migrated to the U.S. from China, where the phenomenon ballooned into a multi-billion-dollar business over the last few years. The Chinese toy company Pop Mart, for instance, has built an empire out of bundling figurine into “mystery toy” boxes. Those boxes sell for about $9 each, and they have become the company’s... See more

+ Thesis on Hyperpigmentation & The 'Beyond Acne' Consumer