Sam Blumenthal

Yet increasingly, brands are elevating unboxing into an altogether new marketing strategy. A growing number have begun selling their products as “mystery boxes,” clearing the way for unboxing videos where customers genuinely don’t know what’s inside — and allowing brands to bundle their products in a way that is ready-made to go viral on YouTube... See more

Cryptovoxels, another virtual world project, took a somewhat leaner approach. Launching with a very simple webVR experience in mid-2018 and led by a single developer, CryptoVoxels has gradually expanded its universe, careful not to sell more land than exceeds demand. Today, CryptoVoxels has done over 1,700 ETH in volume and the average price of... See more

Even a small rise in score, such as an increase from 4.2 to 4.4 stars, often produced a meaningful improvement in sales. Across the 55 categories, the total growth opportunity—the cumulative sales increase that could be attributed to improvements in products’ star ratings—was 37 percent over the span of the growth horizon. This opportunity varied... See more

Influencers do, in fact, affect the purchasing decision of many Gen Zers. Almost half of them purchased something based on an influencer’s recommendation, according to a 2020 study from Kantar.

“That was the moment we realized that livestreaming was going to change everything,” Yuan said. “We were literally dealing with hundreds of customers, just three of us, addressing each customer’s sizing concern and questions.”