Sam Blumenthal

While synthetic media can amplify real people’s creativity at greater scale, it can also generate digitally-native creators. This was Trevor McFedries’ vision for Brud. McFedries was moved by how media can be a vehicle for social change: he points to research showing Will & Grace was largely responsible for public support of same-sex marriage.... See more

Douyin Livestream Emerges As The New Capital For DTC Brands. Inside Douyin livestreaming: The difference between social commerce and traditional e-commerce is that social commerce is largely developed around social content, instead of the product. Douyin boasts 600 million daily active users with strong purchasing power. Douyin livestream... See more

Slated to roll out soon, the upgraded “live stores” will be highly customizable, the platform said. Brands will be able to display their streams prominently on their store homepage and can also tailor special experiences for different tiers of customers. For example, they can create invite-only VIP programs and interactive features and vouchers... See more

In livestreaming e-commerce, however, AI hosts are still new players, according to experts from e-commerce platform Alibaba.