Sam Blumenthal

• Let Influencers Run the Show. Because TikTok celebrates and rewards creativity, brands eager to stand out on the platform shouldn’t limit influencers’ artistic liberty. Instead, follow Valentino’s lead by letting content creators take the reins when it comes to planning and producing videos. The resulting content will feel more in keeping with... See more

What is revolutionary about on-demand streaming in general and Netflix in particular is that the service has commoditized time: on Netflix Sunday at 9pm is no different than Tuesday at 11am or Friday at 6pm; there is no prime time. Thus Netflix will release original series all at once, because why not? Best to maximize the number of minutes over... See more

For an IP product, part or output to have commercial value, it must create utility for fans — individuals with no ownership interest in the IP who gain utility through consumption.