Sam Blumenthal

• Embrace Opportunities for Edutainment. TikTok’s short-form video format isn’t just addictive—it offers brands a unique opportunity to educate consumers about their products. Additionally, teaming up with TikTok beauty and fashion experts, à la The Inkey List, can help brands build credibility and win over potential skeptics.

Will stablecoin access fees be a material source of income for Ethereum and other token holders?  As stated above, stablecoins are generally backed 100% by liquid reserves and therefore do not result in any speculation on their prices. The larger centralized stablecoins such as USDC are not their own blockchains but instead are tokens that are... See more

Since users own their data, they can bring it to any application built on top of Lens Protocol. As the true owners of their content, creators no longer need to worry about losing their content, audience, and livelihood based on the whims of an individual platform's algorithms and policies. Additionally, each application using the Lens Protocol... See more

Crypto, and specifically NFTs (non-fungible tokens), can accelerate the trend of creators monetizing directly with their fans. Social platforms will continue to be useful for building audiences (although these too should probably be replaced with superior decentralized alternatives), but creators can increasingly rely on other methods including... See more