Sam Blumenthal

“The Chinese consumer embraces technology a lot quicker, unfortunately, than the Western world,” said Bruno Schiavi, co-founder of Uncle Bud’s, which makes hemp and CBD topicals and lotions. “And I think the influencers in China really are true influencers. ... The Chinese consumers really trust these people, and it’s just the way of life in China... See more

Bring Your Own Audience (BYOA) platforms focus on enabling value generation for creators who lead an existing fan base there.  BYOA’s core value is not top of funnel discovery, there is no algorithm creators have to dance around to get eyeballs. With BYOA, the creator’s job is to drive traffic to the BYOA platform, and the platform’s job is to... See more

It's a digital age QVC but with the added FOMO that the other thousand viewers could buy out the stock before you get there. Driven by a fear of counterfeit goods and a demand for experiential retail, viewers love the instant gratification of seeing the product in action then immediately buying it. The backdrop to the buying frenzy is a holistic... See more