Sam Blumenthal
@samblumenthal
Sam Blumenthal
Future of Gaming and
There’s no true equivalent to Taobao Live in America, and so the U.S. is still playing catch-up.
CNBC • Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up
Already the norm in Asia, Coresight Research predicts that the livestream shopping market is poised to reach $6 billion this year and $25 billion by 2023. In the social media space, Facebook, TikTok and Google-owned YouTube are turning to e-commerce and affiliate marketing as another means of monetizing content creators, whose videos garner... See more
Saqib Shah • How livestream shopping marketplaces are trying to become mainstream
• Let Influencers Run the Show. Because TikTok celebrates and rewards creativity, brands eager to stand out on the platform shouldn’t limit influencers’ artistic liberty. Instead, follow Valentino’s lead by letting content creators take the reins when it comes to planning and producing videos. The resulting content will feel more in keeping with... See more
Tribe Dynamics • July Beauty and Fashion Rankings: Beauty and Fashion Brands Rev Up TikTok’s Influencer Marketing Engine
Web 3.0 and