Sam Blumenthal

Crypto, and specifically NFTs (non-fungible tokens), can accelerate the trend of creators monetizing directly with their fans. Social platforms will continue to be useful for building audiences (although these too should probably be replaced with superior decentralized alternatives), but creators can increasingly rely on other methods including... See more

While this motivation may be latent—even subconscious, for most—in the U.S., it’s an economic driver that’s well understood in China, fueling a thriving video ecommerce market. In Asia, the powerful force of video entertainment shopping has spawned a livestream ecommerce industry akin to professional movie production. It’s more than a place where... See more

The Importance of Stories, Euphoria, Self-Expression, Sexuality & Generational Tension

“Influencers, they understand their community,” Bogliari said, which makes the viewing experience feel more personalized, and could then lead to higher conversion rates. He added that influencers make livestream shopping “more relatable and appear less commercial.”