Sam Blumenthal
@samblumenthal
Sam Blumenthal
Mystery box products have largely migrated to the U.S. from China, where the phenomenon ballooned into a multi-billion-dollar business over the last few years. The Chinese toy company Pop Mart, for instance, has built an empire out of bundling figurine into “mystery toy” boxes. Those boxes sell for about $9 each, and they have become the company’s... See more
ModernRetail • To engineer virality, brands are making their own mystery boxes
In a world of branded quasi-commodity products like coffee with little barriers to entry, the social interaction — or atmosphere of the store’s community — is ultimately what
differentiates a brand and creates defensibility.
Sam Blumenthal • Social Retail: Immersion & Serendipity
Synthetic Media and
“Thrasio’s success comes from the ability to take that marketplace data and do something smart with it where there was no ability to to that before,” said Ari Horowitz, a former Thrasio executive and now co-founder and CEO of New York-based Yardline Capital, a fintech startup providing funds to professional Amazon sellers. “The genius was... See more