Sam Blumenthal

The prevailing standard is a 30% platform cut, which is accompanied by another 30% Apple Store / Google Play tax if purchases are made in app.  This has led to the new wave of standalone utilities such as Kofi, micro-tipping services offering more favorable revenue sharing terms for creators.  The most recent features from big platforms seem to... See more

'Livestreaming as a distribution channel' monetisation strategies  This is what an e-commerce livestream looks like on Taobao:  The livestream host is showing off the new skirt while reading comments from viewers about how the clothes will fit on different frames. Clicking on the basket sign takes me to a check-out while the stream is still... See more

Third-party seller acquirers will continue to be popular because many of the large consumer packaged goods companies aren’t as good at selling online, according to Jason Stoffer, general partner at Maveron, a venture capital firm investing in consumer products and services.  “These aggregator companies are good at the online perspective with... See more