Sam Blumenthal

The promise of capture-resistant governance is managing shared resources in a way that prevents capture of those resources by bad actors. In so doing, it also unlocks a new frontier of what is possible together. The amazing fluidity, flexibility, and adaptability exhibited by early web3-native communities is testament to what’s possible when our... See more

Livestreaming as a medium is a conflation of a product as well as as a distribution channel. It exists on a spectrum of being pure entertainment on one-side and a new go-to-market strategies on the other, with different kinds of monetisation models for each side. While western startups have centred around the 'livestreaming as product' theme,... See more

Livestream shopping is an emerging trend that combines livestreaming, a feature that can be found on a majority of social media platforms, with the ability to purchase products directly from the livestream. In this way, it provides consumers with a more engaging experience than just clicking and filling a virtual shopping cart. Livestream shopping... See more

As gaming stars have attracted a wider range of brand sponsorships in recent years, more female gamers are receiving brand sponsorships too, said Neto. “A lot of work is still needed for more women to have the recognition that they deserve and for the gaming space to be a safe and empowering space for them,” she said.

Ideally, engineers will focus on consumer insights as soon as the first reviews and ratings get posted. Does a product feature seem to incite almost universal wrath or lengthy complaints? Do the most positive reviews tend to dwell on certain elements? If engineers understand the customer’s viewpoint, they can set priorities and make corrections... See more

With inflation beginning to rise, retailers and consumer-packaged-goods (CPG) companies may need to raise prices to cover their costs. Simultaneously, they face increased competition from start-ups and from companies with relatively inexpensive offerings. But, if consumer reviews of a company’s products are less positive than those of competitors,... See more

While beauty brands may be new to Twitch, many Twitch streamers are already avid beauty fans. According to Neto, “Beauty content has already been part of Twitch, but beauty brands only now have started to understand and embrace it,” noting the enthusiasm that cosplay influencers have for beauty and that the idea of “nerdish” gamers is a stereotype.

Livestreaming e-commerce users in China came in at around 309 million as of June, roughly one-third of the total number of internet users in the country, according to a report released by China Internet Network Information Center in September.