Sam Blumenthal
@samblumenthal
Sam Blumenthal
In fashion livestreams, viewers can use chat to ask influencers questions about sizing, request close-ups of fabrics, or discuss what accessories would look good with each outfit. Platforms can further enhances this experience by adding features such as bulletins announcing product lotteries when the stream reaches a certain number of likes, or an... See more
Avery Segal • Ecommerce as Video’s Killer App | Andreessen Horowitz
Third-party seller acquirers will continue to be popular because many of the large consumer packaged goods companies aren’t as good at selling online, according to Jason Stoffer, general partner at Maveron, a venture capital firm investing in consumer products and services. “These aggregator companies are good at the online perspective with... See more
Christine Hall • E-Commerce Marketplace Aggregators Are Hot On Thrasio’s Heels As Companies Raise $2.3B
Metaverse and
A few weeks later, a designer brand that was moving its headquarters reached out to the couple to help sell excess inventory. The brand had about 700 pairs of shoes it wanted to unload. Within three hours, during a livestream on Taobao, Yuan and Zhang sold all the merchandise.
CNBC • Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up
Livestreaming and
"After using the AI broadcaster, we noticed record views every day," said Xiang Jing, who is in charge of Philips outlet on the Tmall shopping platform, adding that nearly 80,000 people watched the livestream during the peak hours.
China Daily • AI hosts fuel China's livestream shopping boom
In livestreaming e-commerce, however, AI hosts are still new players, according to experts from e-commerce platform Alibaba.