Sam Blumenthal

In web3 social, users own their identity, data, and the content they create for apps and protocols. Web3 social is a springboard into the world of DAOs (Distributed Autonomous Organizations), platformless social networks. Finally, it’s a new era for social media where users own the networks and protocols and create positive externalities for... See more

Instagram’s livestream shopping feature is now over a year old, and beauty brand adoption has become widespread.  On September 19, Instagram concluded its “10+ Days of Live Shopping” campaign featuring a range of consumer brands, including many in the beauty and fashion categories. Beauty participants included one of the first Instagram livestream... See more

Livestreaming as a medium is a conflation of a product as well as as a distribution channel. It exists on a spectrum of being pure entertainment on one-side and a new go-to-market strategies on the other, with different kinds of monetisation models for each side. While western startups have centred around the 'livestreaming as product' theme,... See more

Meanwhile, AI-powered virtual hosts are foraying into the industry as they offer a cost-efficient and feasible alternative to hiring real people, according to industry insiders.