Sam Blumenthal
@samblumenthal
Sam Blumenthal
Daasity | ELT & Analytics for Consumer Brands
daasity.com
Analytics and
minisocial
minisocial.com
Inflation, Interest Rates, The War in Ukraine & Commodity Prices, Labor Markets and The Great Repricing
Compounding Thoughts • Making Sense of the Macro
Spectral
spectral.finance
Crypto and
“The Chinese consumer embraces technology a lot quicker, unfortunately, than the Western world,” said Bruno Schiavi, co-founder of Uncle Bud’s, which makes hemp and CBD topicals and lotions. “And I think the influencers in China really are true influencers. ... The Chinese consumers really trust these people, and it’s just the way of life in China... See more
CNBC • Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up
Home - Enduvo
enduvo.com
Synthetic Media and
• Embrace Opportunities for Edutainment. TikTok’s short-form video format isn’t just addictive—it offers brands a unique opportunity to educate consumers about their products. Additionally, teaming up with TikTok beauty and fashion experts, à la The Inkey List, can help brands build credibility and win over potential skeptics.
Tribe Dynamics • July Beauty and Fashion Rankings: Beauty and Fashion Brands Rev Up TikTok’s Influencer Marketing Engine
The average time users spend on Versihop has gone up 50% since the live video update, and the streams are generating a 4x higher conversion than the overall rate. Khan views video as a means of helping shoppers to discover the independent brands the platform specializes in. Verishop does not provide user or sales numbers, but its base is 80% female... See more