Sam Blumenthal

From 2019 to 2020, deepfake videos grew 6,820x (!), from 14,678 videos to 100 million videos. They began to invade mainstream internet platforms. Tom Cruise, for example, isn’t on TikTok. But you’d be forgiven for thinking he is: the account @deeptomcruise posts (very convincing) deepfakes of Tom Cruise.

“A lot of people have been wanting some sort of game that takes place in a fantasy realm, or a science-fiction realm,” he told me. “They want it to be compatible with with other realms. They want to be able to build on top of that. They want to know that the items that they have will always be with them. [I was] just kind of building in that... See more

The platform has been making the case that these features can lead to more beauty purchases. According to Kanai, 87% of users searching for beauty terms are “actively considering beauty and personal care products to purchase.” Usage of Pinterest shopping tools surged by 350% in 2020 as social shopping interest took off during the pandemic. Its... See more

Solving the Personalization & Scale Paradox