Sam Blumenthal

Successful businesses end up gaining market traction with paying customers, and then get on the radar of dashboards that measure visits, sales, upsell and cross-sell, Nour said via email.  That’s when the rollup or aggregator companies, which have assembled deep domain expertise in merchandising, branding, packaging, scale, supply chain and... See more

While beauty brands may be new to Twitch, many Twitch streamers are already avid beauty fans. According to Neto, “Beauty content has already been part of Twitch, but beauty brands only now have started to understand and embrace it,” noting the enthusiasm that cosplay influencers have for beauty and that the idea of “nerdish” gamers is a stereotype.