Sam Blumenthal

In the second phase, the Tipping Point, usually the growth efforts to focus on a set expert skills to scale rather than explore. If you are working on a product in real estate that competes with Redfin, the expert skill is probably figuring out how to capture high-intent traffic — like SEO/SEM. If you are working on social apps, it’s probably viral... See more

Livestreaming as a medium is a conflation of a product as well as as a distribution channel. It exists on a spectrum of being pure entertainment on one-side and a new go-to-market strategies on the other, with different kinds of monetisation models for each side. While western startups have centred around the 'livestreaming as product' theme,... See more

The desire for good advice drives Chinese consumers to turn to experts. In China, “even farmers have become influencers,” Weinswig said. “People will buy their groceries from a farmer on a livestream.”