Sam Blumenthal
@samblumenthal
Sam Blumenthal
An Analysis of LTV/CAC in Offline Channels
Compounding Thoughts • Measuring What Matters
Discover something new | The Joy Club
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According to Alibaba, as many as 400 company executives and 300 celebrities are holding livestreams during this year’s Singles Day. Pop singer Taylor Swift joined Chinese livestreaming megastar Huang Wei for a livestream last weekend ahead of Singles Day.
CNBC • Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up
It's a digital age QVC but with the added FOMO that the other thousand viewers could buy out the stock before you get there. Driven by a fear of counterfeit goods and a demand for experiential retail, viewers love the instant gratification of seeing the product in action then immediately buying it. The backdrop to the buying frenzy is a holistic... See more
Substack • Livestreaming monetisation models
OneScreen.ai - The Out of Home (OOH) Advertising Marketplace
onescreen.ai