Sam Blumenthal

With inflation beginning to rise, retailers and consumer-packaged-goods (CPG) companies may need to raise prices to cover their costs. Simultaneously, they face increased competition from start-ups and from companies with relatively inexpensive offerings. But, if consumer reviews of a company’s products are less positive than those of competitors,... See more

On his blog, gaming company founder Kyle Russell envisioned a successor to Marvel’s cinematic universe popping up on a project like Loot: Assuming the project’s originators went with the direction of the Loot zeitgeist, all of this would be [intellectual property] that could be re-used and remixed by anyone. That might sounds crazy — isn’t the... See more

It's a digital age QVC but with the added FOMO that the other thousand viewers could buy out the stock before you get there. Driven by a fear of counterfeit goods and a demand for experiential retail, viewers love the instant gratification of seeing the product in action then immediately buying it. The backdrop to the buying frenzy is a holistic... See more

Brands’ original livestreams, as opposed to those created by influencers, have surged since 2019, as an increasing number of brands have mastered the popular medium to connect with Chinese consumers. Some companies have even invited celebrities or their CEOs and senior executives to appear on camera to answer viewers’ questions. Others, like Dior... See more