Sam Blumenthal

The Importance of Stories, Euphoria, Self-Expression, Sexuality & Generational Tension

Even a small rise in score, such as an increase from 4.2 to 4.4 stars, often produced a meaningful improvement in sales. Across the 55 categories, the total growth opportunity—the cumulative sales increase that could be attributed to improvements in products’ star ratings—was 37 percent over the span of the growth horizon. This opportunity varied g... See more

Not all ad dollars are equal. While an Amazon seller’s advertising success will obviously vary based on the product they sell and their ad budget, some ads and ad strategies do reveal higher return on ad spend: sponsored brands, close and loose match ad targeting, pricing within the $21-30 range, and implementing a fixed bidding strategy (depending... See more

A few weeks later, a designer brand that was moving its headquarters reached out to the couple to help sell excess inventory. The brand had about 700 pairs of shoes it wanted to unload. Within three hours, during a livestream on Taobao, Yuan and Zhang sold all the merchandise.