Sam Blumenthal

On Instagram, Olaplex has long defended its reputation for quality via a robust network of affiliated stylists. But the brand has taken over TikTok with a different approach, owing its prominence largely to organic endorsements from amateur beauty and lifestyle creators. In contrast to Instagram content from haircare professionals, which tends to... See more

With inflation beginning to rise, retailers and consumer-packaged-goods (CPG) companies may need to raise prices to cover their costs. Simultaneously, they face increased competition from start-ups and from companies with relatively inexpensive offerings. But, if consumer reviews of a company’s products are less positive than those of competitors,... See more

Since users own their data, they can bring it to any application built on top of Lens Protocol. As the true owners of their content, creators no longer need to worry about losing their content, audience, and livelihood based on the whims of an individual platform's algorithms and policies. Additionally, each application using the Lens Protocol... See more

Stories act as the electromagnetic force that puts these collisions in motion. It convinces ideas of different charges to collide instead of repel. It coaxes the stern, unforgiving laws of physics with a sprinkle of alchemy that turns energy into serendipity, fission into magic.