Sam Blumenthal
@samblumenthal
Sam Blumenthal
While beauty brands may be new to Twitch, many Twitch streamers are already avid beauty fans. According to Neto, “Beauty content has already been part of Twitch, but beauty brands only now have started to understand and embrace it,” noting the enthusiasm that cosplay influencers have for beauty and that the idea of “nerdish” gamers is a stereotype.
Glossy • Esports and Twitch deepen ties to beauty
In a world of branded quasi-commodity products like coffee with little barriers to entry, the social interaction — or atmosphere of the store’s community — is ultimately what differentiates a brand and creates defensibility.
Sam Blumenthal • Social Retail: Immersion & Serendipity
Web 3.0 and
In livestreaming e-commerce, however, AI hosts are still new players, according to experts from e-commerce platform Alibaba.
China Daily • AI hosts fuel China's livestream shopping boom
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