Sam Blumenthal
@samblumenthal
Sam Blumenthal
social commerce and
The reality is, all marketing spend, from PR to Facebook direct response ads, create a context that acquires a consumer.
In eCommerce, there is no such thing as 'direct response'. A user may interact or click on an ad, but more times than not, the transaction happens later. There is also no such thing as organic traffic or revenue. Somewhere
... See moreSam Blumenthal • How the Sausage Gets Made: Digital Marketing & Attribution
Metaverse and
Bring Your Own Audience (BYOA) platforms focus on enabling value generation for creators who lead an existing fan base there. BYOA’s core value is not top of funnel discovery, there is no algorithm creators have to dance around to get eyeballs. With BYOA, the creator’s job is to drive traffic to the BYOA platform, and the platform’s job is to... See more
Advance the Creator Economy • #11 - Why "Bring Your Own Audience" (BYOA) will win
