Sam Blumenthal
@samblumenthal
Sam Blumenthal
Retailers respond to Swaypay because by offering discounts in exchange for social sharing, they can increase conversion at checkout, acquire new shoppers while generating margin on the first sale, and drive stickiness by working with shoppers. The shopper wins, the retailer wins, Google and Facebook lose (a little). Currently, Swaypay works with... See more
Packy McCormick • Swaypay: Not Boring Investment Memo
product design and
social commerce and
In a world of branded quasi-commodity products like coffee with little barriers to entry, the social interaction — or atmosphere of the store’s community — is ultimately what differentiates a brand and creates defensibility.
Sam Blumenthal • Social Retail: Immersion & Serendipity
In fashion livestreams, viewers can use chat to ask influencers questions about sizing, request close-ups of fabrics, or discuss what accessories would look good with each outfit. Platforms can further enhances this experience by adding features such as bulletins announcing product lotteries when the stream reaches a certain number of likes, or an... See more