Sam Blumenthal

Influencers do, in fact, affect the purchasing decision of many Gen Zers. Almost half of them purchased something based on an influencer’s recommendation, according to a 2020 study from Kantar.

Shop LIT’s successful livestream formats include exclusive promotions, product launch announcements and seasonal sales, said Zhang. The platform is integrated with Shopify and can be accessed via the Shopify app store to list products. Each purchase on the app is fulfilled by the individual participating brand. While the app earns revenue from... See more

So the parsimonious mental model of an NFT based on what we’ve discussed so far is that it is a promiscuous and vacuous digital social object. A thing that contains no substance itself, not even reliable pointing properties, but has an identity and can be traded, transferred, mixed and matched indiscriminately with other things in a social context.

There’s no true equivalent to Taobao Live in America, and so the U.S. is still playing catch-up.