Sam Blumenthal
@samblumenthal
Sam Blumenthal
Web 3.0 and
In a world of branded quasi-commodity products like coffee with little barriers to entry, the social interaction — or atmosphere of the store’s community — is ultimately what differentiates a brand and creates defensibility.
Sam Blumenthal • Social Retail: Immersion & Serendipity
A few weeks later, a designer brand that was moving its headquarters reached out to the couple to help sell excess inventory. The brand had about 700 pairs of shoes it wanted to unload. Within three hours, during a livestream on Taobao, Yuan and Zhang sold all the merchandise.
CNBC • Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up
A New Entertainment Model, The Imagination Economy, Amateurization, and the Four Components of the Metaverse
Compounding Thoughts • The Imagination Economy
The Twitch channel for women’s esports festival Girlgamer typically broadcasts livestreams of its all-female competitions for games like League of Legends, Valorant, or Counter-Strike: Global Offensive. But on August 16, it will have something new: a Charlotte Tilbury beauty tutorial.
Glossy • Esports and Twitch deepen ties to beauty
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Web 3.0 and