Sam Blumenthal

“That was the moment we realized that livestreaming was going to change everything,” Yuan said. “We were literally dealing with hundreds of customers, just three of us, addressing each customer’s sizing concern and questions.”

It's a digital age QVC but with the added FOMO that the other thousand viewers could buy out the stock before you get there. Driven by a fear of counterfeit goods and a demand for experiential retail, viewers love the instant gratification of seeing the product in action then immediately buying it. The backdrop to the buying frenzy is a holistic... See more

Third-party seller acquirers will continue to be popular because many of the large consumer packaged goods companies aren’t as good at selling online, according to Jason Stoffer, general partner at Maveron, a venture capital firm investing in consumer products and services.  “These aggregator companies are good at the online perspective with... See more

NYX Cosmetics chose Dignitas as a partner for “championing inclusivity and underrepresented groups,” said Yann Joffredo, NYX global brand president. “This partnership allows us to push the boundaries within entertainment and gaming as we celebrate women gamers within our global communities.”