Sam Blumenthal

Even a small rise in score, such as an increase from 4.2 to 4.4 stars, often produced a meaningful improvement in sales. Across the 55 categories, the total growth opportunity—the cumulative sales increase that could be attributed to improvements in products’ star ratings—was 37 percent over the span of the growth horizon. This opportunity varied g... See more

For many industries, the means of production will essentially follow the call-response of  “Engineer X in the Design of Y”.

Depending on the context of the desired objective, there will be a line of best fit that optimally coordinates the two variables and denotes product-market-fit. Solving this function, i.e. being able to determine the opti

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Successful businesses end up gaining market traction with paying customers, and then get on the radar of dashboards that measure visits, sales, upsell and cross-sell, Nour said via email.  That’s when the rollup or aggregator companies, which have assembled deep domain expertise in merchandising, branding, packaging, scale, supply chain and lo... See more

The Importance of Stories, Euphoria, Self-Expression, Sexuality & Generational Tension

Far too often, the money that companies spend on digital marketing is just lit on fire. All the companies are competing for all of the same shoppers using higher bids as their only advantage.  Swaypay flips that on its head. It amplifies an existing behavior - people telling friends about the things they bought - and rewards shoppers for doing... See more