Startup Growth
by sari and · updated 2mo ago
Startup Growth
by sari and · updated 2mo ago
sari added 2mo ago
tension and trade-off. short vs. long-term thinking.
Leo Nasskau added 4mo ago
We recently held our annual CEO summit where 65 of our portfolio company CEOs came together in NYC. Because we had updated our thesis since last year’s summit, we wanted to share some of our thinking with the group around trusted brands, one of the newer concepts added to the thesis. Below is the deck we shared with the CEOs last week. It spurred a great conversation at the summit and we hope it will bring up some interesting ideas and conversations for you too.
Leo Nasskau added 7mo ago
Alara added 7mo ago
Sarah Drinkwater added 7mo ago
A go-to-network (GTN) strategy is a plan that details how an organization can grow and engage networks of potential customers in order to build connections and authentic relationships, and ultimately convince them to buy their product or service.
GTN will enable your company to grow faster and more efficiently by leveraging the power of your networks of employees, customers, fans, community members, and more.
The approach includes tactics related to product-led growth, community building, leveraging events, personal branding, and other forms of network building.
Modern growth strategies are all go-to-network
At their core, all these growth strategies have the same underlying philosophy. Implicitly or explicitly, they set out to foster deeper connections between the company and a specific network
andrea added 8mo ago
andrea added 8mo ago
sari added 10mo ago