Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Dan Hockenmaierreview.firstround.com
Saved by Mila Superstar
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
amazon.com
Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg • 2 highlights
amazon.com
Invest in product, and build something customers love, Define your ideal buyer persona, Come up with your acquisition strategy // build your flywheel, Determine your payment model, Drive towards efficiency
Caroline Clark • Page Not Found
Prioritize Earned Channels for Growth
- Prioritize building owned or earned channels for growth acquisition.
- Earned channels, like virality, word-of-mouth, and user-generated content, are superior to paid or organic search because they cannot be bought by competitors.
- Relying on platforms like Google or Instagram for user acquisition leaves you vulner
Lenny's Podcast: Product | Growth | Career • 10 Growth Tactics That Never Work | Elena Verna
companies grow primarily through four possible Growth Engines:
1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople
1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople
Lenny Rachitsky • How today's fastest growing B2B businesses found their first ten customers
