Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Lenny Rachitskyreview.firstround.com
Saved by Mila Superstar
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
- Give customers a no brainer: make friction crazy low (so painless to add it, now you got exposure and you can pop out when relevant when you can provide the value you can offer them their savings and advertise a real account and take your percentage of the savings), e.g. chrome extensions like Honey, or give them money back with an economical... See more
Shaan Puri • #211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
New essay:
Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking... See more
Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking... See more
andrew chen • Tweet
