Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Dan Hockenmaierreview.firstround.com
Saved by Mila Superstar
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
...is what approach you use to *acquire customers at scale.*
Meaning, what's your *distribution* insight?
Not just your product insight.
Because if you build something good, often they will not simply come.
Julian Shapirox.comSelling to Carol: Why targeting an ICP brings 10x more customers than you expected
Jason Cohenlongform.asmartbear.com
Startup Handbook: Customer Acquisition Channels
julian.com