Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Dan Hockenmaierreview.firstround.com
Saved by Mila Superstar
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
At any stage in a startup’s life cycle, one traction channel dominates in terms of customer acquisition. That is why we suggest focusing on one at a time, but only after you’ve identified a channel that seems like it could actually work.
Gabriel Weinberg • Traction
companies grow primarily through four possible Growth Engines:1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople.
There are two additional types of growth engines that we’ve seen — Partnerships ... See more
There are two additional types of growth engines that we’ve seen — Partnerships ... See more
reforge.com • The Racecar Growth Framework — Reforge
Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Maja Voje • 1 highlight
amazon.com
the takeaway here is that your primary growth rocket needs to have a flywheel or growth loop in its engine that allows it to sustain itself.” “A growth loop?” Lisa wonders. “Would that be like reinvesting revenue from existing customers to buy ads to acquire new customers?” “That’s exactly right,” responds Mary. “However, there are certain conditio
... See moreAsh Maurya • Running Lean
- The key insight here is that Paid Marketing is tricky to grow, at scale, as the primary channel. It’s highly dependent on both against external forces – competition and platform – as well as the leadership team’s psychology when things get unsustainable.
Andrew Chen • How Startups Die From Their Addiction to Paid Marketing at Andrewchen
Building a Growth Framework Towards a $100 Million Product — Brian Balfour
Brian Balfourbrianbalfour.com
Audience: the number of people you’re able to connect with who have the problem your product solves. Motivation: the level of motivation your audience has to get over the inherent switching costs involved in giving your product a try. Value: your ability to deliver on this promised value as quickly and consistently as possible. Stickiness: your abi
... See moreAndy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
