Community Building
sari and
Community Building
look at how the word “ community ” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torched rhetorical territory of people who live to “move product” above all else.
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people t... See more
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people t... See more
You are not a commercial for yourself
“Networks connect; communities care”
medium.com
If there's any kind of lesson in all this, it's mostly some advice I want to give myself.
The lesson is simply: speak up .
It's OK to slip into advocacy now and then, so long as you do it tastefully. If it sounds high- or heavy-handed — or anything like nagging — you're doing it wrong. Just explain why you care about a particular value. The goal isn'... See more
The lesson is simply: speak up .
It's OK to slip into advocacy now and then, so long as you do it tastefully. If it sounds high- or heavy-handed — or anything like nagging — you're doing it wrong. Just explain why you care about a particular value. The goal isn'... See more
Kevin Simler • Here Be Sermons | Melting Asphalt
But these activities are all separate from the feelings needed to fully and sustainably participate: the courage, optimism, trust, love, intimacy, curiosity. The resilience to push through the inevitable feelings of fear, overwhelm, frustration, and hurt. The stamina to go through cycles of all of these feelings and more, again and again, and conti... See more
Community is About What We Are Willing to Feel
from Group Hug by Elise Granata
growth is the result of a great product not the precursor
The Handbook of Handbooks for Decentralised Organising - HackMD
hackmd.io
Resource by Richard Bartlett
The ‘Community Everywhere’ Era Has Arrived: Don’t Waste This Opportunity
Richard Millingtonfeverbee.com
Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency
Stephanie Farrellnogood.io
Despite all the negative publicity around hypergrowth and overvaluation, Peloton has retained a core group of users for a long time by focusing on building community and meeting customers with enthusiasm wherever they are. And they managed to scale that pretty well.