Community Building
sari and
Community Building
look at how the word “ community ” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torched rhetorical territory of people who live to “move product” above all else.
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people t... See more
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people t... See more
You are not a commercial for yourself
If there's any kind of lesson in all this, it's mostly some advice I want to give myself.
The lesson is simply: speak up .
It's OK to slip into advocacy now and then, so long as you do it tastefully. If it sounds high- or heavy-handed — or anything like nagging — you're doing it wrong. Just explain why you care about a particular value. The goal isn'... See more
The lesson is simply: speak up .
It's OK to slip into advocacy now and then, so long as you do it tastefully. If it sounds high- or heavy-handed — or anything like nagging — you're doing it wrong. Just explain why you care about a particular value. The goal isn'... See more
Kevin Simler • Here Be Sermons | Melting Asphalt
growth is the result of a great product not the precursor
The ‘Community Everywhere’ Era Has Arrived: Don’t Waste This Opportunity
Richard Millingtonfeverbee.com
Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency
Stephanie Farrellnogood.io
Despite all the negative publicity around hypergrowth and overvaluation, Peloton has retained a core group of users for a long time by focusing on building community and meeting customers with enthusiasm wherever they are. And they managed to scale that pretty well.
Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
rosieland.notion.site
Secret Societies, Network States, Burning Man, Zuzalu, and More: Thoughts on New Political Communities
Matt Prewittradicalxchange.org
knowledge shared between friends, while relatively unknown to the rest of the world, anchors many of the strongest social bonds.
strong communities tend to feature mutual commitments and common moral obligations, or relatedly, a sense of shared fate
When a community is growing in a healthy way it can feel painfully slow. We’re so used to marketing funnels! At this point, I see two things happen 1) we abandon the community or 2) use our marketing chops to flood new members in. We abandon our trees or over seed our gardens!