The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
knowledge shared between friends, while relatively unknown to the rest of the world, anchors many of the strongest social bonds.
strong communities tend to feature mutual commitments and common moral obligations, or relatedly, a sense of shared fate
Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z crypto
Focused on new structures of kinship and uniting people around shared values of empathy and care, community platforms are increasingly integrating wellbeing, sustainability and social justice into their core. 🧵