Community Building
sari and
Community Building
If there's any kind of lesson in all this, it's mostly some advice I want to give myself.
The lesson is simply: speak up .
It's OK to slip into advocacy now and then, so long as you do it tastefully. If it sounds high- or heavy-handed — or anything like nagging — you're doing it wrong. Just explain why you care about a particular value. The goal... See more
The lesson is simply: speak up .
It's OK to slip into advocacy now and then, so long as you do it tastefully. If it sounds high- or heavy-handed — or anything like nagging — you're doing it wrong. Just explain why you care about a particular value. The goal... See more
Kevin Simler • Here Be Sermons | Melting Asphalt
Stop calling your Instagram audience a community
Audience ≠ community
How to think about audience vs community:
GREG ISENBERGtwitter.comThe next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
nametwitter.com
When a community is growing in a healthy way it can feel painfully slow. We’re so used to marketing funnels! At this point, I see two things happen 1) we abandon the community or 2) use our marketing chops to flood new members in. We abandon our trees or over seed our gardens!
Danielle Maveal • Creating Abundant Communities
