Community Building
sari and
Community Building
Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency
Stephanie Farrellnogood.io
Despite all the negative publicity around hypergrowth and overvaluation, Peloton has retained a core group of users for a long time by focusing on building community and meeting customers with enthusiasm wherever they are. And they managed to scale that pretty well.
look at how the word “ community ” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torched rhetorical territory of people who live to “move product” above all else.
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more
You are not a commercial for yourself
The role of tribes in achieving lasting impact and how to create them - LessWrong
Nora Ammannlesswrong.com