Brand Storytelling and Positioning

Brand Storytelling and Positioning

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Polina Pompliano How Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the ‘Sleep Fitness’ Category

Jasmine Bina The 4 Phases of Culture Brands

Positioning : Storytelling : Messaging [COPY THIS]

Positioning : Storytelling : Messaging Hooray, you’re building a brand new product and are ready to get in front of your customer! Or you’re already talking to customers but they’re not converting because they don’t know why they should buy your product vs an existing one! Or you’ve just pivote...

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