Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
The Duolingo Handbook
Duolingo outlines its mission, company culture, and guiding principles for creating an exceptional educational product, emphasizing long-term thinking, excellence, efficient execution, data-driven decision-making, and a fun, engaging learning experience.
LinkCult Brand Behavior: Creative Rules for Culture Hacking
Exploring the concept of culture hacking, this guide outlines creative rules for brands to cultivate a devoted following by engaging with and shaping cultural dynamics effectively.
mcusercontent.com
I used to be a parrot, echoing other people's ideas, opinions, and beliefs, because I wasn’t sure of my own. I thought that by ‘borrowing’ and mimicking, I’d be more likeable, it’d be easier to seem cool, clever, or to belong. Looking back now, it gives me the ick—the amount of shit I nodded along to, gross. I think I was scared of looking stupid,... See more
Zoe Scaman • Forty Years, Forty Lessons
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more
Brian Collins • 101 Design Rules
Let me show you the four levels that separate content creators from category leaders:
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where... See more
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where... See more
Max Bernstein • How to Build the Frameworks That Shape Industries
The Power of Beliefs in Business:
Help people see a better future.
Help people see how they might get to that future.
Show people how much they matter.
Help people see how much their work matters.
Help people see how small steps are the keys to success.
Show people how they fit into a larger whole.
Help people see a better future.
Help people see how they might get to that future.
Show people how much they matter.
Help people see how much their work matters.
Help people see how small steps are the keys to success.
Show people how they fit into a larger whole.