Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”
Maria Flynn • Opinion | The A.I. Economy Will Make Jobs More Human - The New York Times
13 Creative Commandments:
1. Talent is an important differentiator, but talent needs to put in the hours to excel.
2. Question everything. Question what is good, what is bad, why you like or don't like something. It's more important than ever in an algorithmic industry to play by your own rules.
3. Stand by the work that you make. Do not place
... See moreWhen evaluating a company, one of my favorite questions to ask is whether it has an aesthetic.
We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of... See more
Katherine Boylex.comFor an idea to resonate, it needs to do the following:
Something in my subjective experience or previous insight connects to the idea in front of me and gives it potency. The connection between two ideas always carries the possibility of a third, new idea.
It moves me through language. I might find the phrasing particularly harmonious, the choice of... See more
Something in my subjective experience or previous insight connects to the idea in front of me and gives it potency. The connection between two ideas always carries the possibility of a third, new idea.
It moves me through language. I might find the phrasing particularly harmonious, the choice of... See more
