Brand Storytelling and Positioning
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Brand Storytelling and Positioning
For brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
Jasmine Bina • The 4 Phases of Culture Brands
if you're insanely talented at something but nobody gets it, it's worth paying someone who's insanely talented at marketing/comms to translate, frame, package that talent into something that people appreciate
Visakan Veerasamyx.com
The Key PR is your communications partner, mission-driven to tell a new story.
thekeypr.com
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
Boxes and Arrowsboxesandarrows.com
11 laws of showrunning
The Eleven Laws of Showrunning by Javier Grillo-Marxuach provide advice and insights for effectively managing a television show, from fostering a creative environment to delegating responsibility and sharing credit.
okbjgm.weebly.com