Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
The looseness or tightness of a culture in a category is tied to its norms, or lack thereof . Simply having an abundance of choices doesn’t mean the category is loose. What matters is whether among those choices there are clear, culturally agreed-upon rules and guideposts that help people consistently move forward with confidence.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
Mouthwash Studio
mouthwash.studio
Personal Voice Workbook
A Personal Voice Workbook designed to help individuals discover and express their true voice through introspective exercises and reflections, ultimately empowering them to share their unique stories and experiences.
assets.dropbox.comhow to find your voice
If you find yourself in a culture of Tension, the best way to move that culture forward is to create a sense of clarity and opportunity. Show people what’s possible. Even better, show people what they could be capable of.
This is a time to inspire and allow people to see themselves in a new world. Give them something to dream about. Turn them into
... See moreJasmine Bina • The 4 Phases of Culture Brands
Opening Line — Copywriting studio in London. We put brands into words.
openingline.co
Brands don’t need purpose. They should help customers achieve their purpose