Brand Storytelling and Positioning

Transformation can be a long golden age for brands. Cultures in this phase can feel new for a very long period as people take time to settle into their new normal. It’s the reason why somewhere in the recesses of our minds we still feel Google is a startup or Netflix is a challenger brand. Neither is true anymore, but that mentality speaks to the

thoughts on the creative tensions of Disneyland: between art and commerce, the child vs. the adult, what you can see vs. what’s hidden, and surrendering vs. control.