Brand Storytelling and Positioning
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Brand Storytelling and Positioning
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Rob Fitzpatrick • 6 highlights
amazon.com“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Brands don’t need purpose. They should help customers achieve their purpose
Robert Thiemann • WELLNESS SHOULD BE THE FOUNDATION OF ALL CUSTOMER EXPERIENCES
in branding, relief beats guilt, and reward beats fear.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
if you're insanely talented at something but nobody gets it, it's worth paying someone who's insanely talented at marketing/comms to translate, frame, package that talent into something that people appreciate
Visakan Veerasamyx.comScarcity is a form of framing a product.
Example: At the Apple store, there’s only one of each product on display. All other inventory is in the back. This creates a sense of scarcity and increases the value of the product.
The strongest norms, in the tightest cultures, that best wield the power of branding tend to be the ones that elevate meaning so that school is about more than school, food is about more than food, and so on.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
The more inflated the language in your startup's pitch, the less convincing it seems. If you're a seed stage company, don't tell me you're transforming global this or poised to dominate that. Tell me you noticed something that might turn out to be an overlooked opportunity.
Paul Grahamx.comStartup Handbook: Landing Page Copywriting
julian.com