Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
That companies are supposed to have a “vision” and a “mission” is confusing as hell and I’ve never met anyone who can explain the difference.
Much easier and more useful:
What do you do? For who? How do you do it? WHY?
Patrick OShaughnessytwitter.com
Tighten the vice so people feel snug, not strangled. Find ways, either through context, belief systems or vision to tether all of the chaos down to something that makes sense of the world, that creates tension against the looseness.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
The strongest norms, in the tightest cultures, that best wield the power of branding tend to be the ones that elevate meaning so that school is about more than school, food is about more than food, and so on.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
Hit Makers: The Science of Popularity in an Age of Distraction
Derek Thompson • 9 highlights
amazon.com
Ebi Atawodi - Playbooks and Templates
docs.google.com