Brand Storytelling and Positioning

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Once Upon a Time

Tom White whitenoise.email

Tom White

The Scott Sternberg guide to building emotional brands

Dan Frommer newconsumer.com

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Two Ways to Predict the Future

Packy McCormick notboring.co

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Scientific Advertising

Claude Hopkins • 6 highlights

amazon.com

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Positioning : Storytelling : Messaging [COPY THIS]

Positioning : Storytelling : Messaging Hooray, you’re building a brand new product and are ready to get in front of your customer! Or you’re already talking to customers but they’re not converting because they don’t know why they should buy your product vs an existing one! Or you’ve just pivote...

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Thumbnail of Positioning : Storytelling : Messaging [COPY THIS]

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alex

Rory Sutherland: Life lessons from an ad man

ted.com

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Putting Ideas Into Words

Paul Graham paulgraham.com

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The Storytelling Animal: How Stories Make Us Human

Jonathan Gottschall • 4 highlights

amazon.com

Cover of The Storytelling Animal: How Stories Make Us Human

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