Brand Storytelling and Positioning
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Brand Storytelling and Positioning
Opening Line — Copywriting studio in London. We put brands into words.
openingline.co
A hero’s journey—for your website’s homepage hero. In this 🧵, I’ll use Airbnb’s hero evolution to chart the path from newcomer to established category leader.
Danielle LaRoytwitter.comScarcity is a form of framing a product.
Example: At the Apple store, there’s only one of each product on display. All other inventory is in the back. This creates a sense of scarcity and increases the value of the product.
Maia Agency
maia.agency
7 threads to help you win others to your way of thinking - through clear writing and compelling storytelling:
Dickie Bush 🚢twitter.com