Brand Storytelling and Positioning
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Brand Storytelling and Positioning
Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere)
Lisa Cron • 3 highlights
amazon.comFor an idea to resonate, it needs to do the following:
Something in my subjective experience or previous insight connects to the idea in front of me and gives it potency. The connection between two ideas always carries the possibility of a third, new idea.
It moves me through language. I might find the phrasing particularly harmonious, the choice of... See more
Something in my subjective experience or previous insight connects to the idea in front of me and gives it potency. The connection between two ideas always carries the possibility of a third, new idea.
It moves me through language. I might find the phrasing particularly harmonious, the choice of... See more
if you're insanely talented at something but nobody gets it, it's worth paying someone who's insanely talented at marketing/comms to translate, frame, package that talent into something that people appreciate
Visakan Veerasamyx.comThe Duolingo Handbook
Duolingo outlines its mission, company culture, and guiding principles for creating an exceptional educational product, emphasizing long-term thinking, excellence, efficient execution, data-driven decision-making, and a fun, engaging learning experience.
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Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It
Steven Pressfield • 2 highlights
amazon.com
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com