Brand Storytelling and Positioning
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Brand Storytelling and Positioning
This is a message for everyone who treats loyalty programs like they're a joke: today's @KITH announcement should be a serious wake-up call for you. Here's why. 👀
I've loved Kith for years, so I've already been on the higher end of the LTV spectrum. But there's no doubt in my mind that Kith's new loyalty program is... See more
Alexa Kilroytwitter.comv. thoughtful execution of a loyalty program by Kith
Tight brands like the ones we’ve surveyed here raise the emotional stakes for their users. They create emotionally provocative norms so that we don’t just know the rules, but feel them deep in our bones.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere)
Lisa Cron • 3 highlights
amazon.com
How your startup can rise above the crowd with storytelling & positioning | Product Hunt
Product Huntproducthunt.com
