Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
thoughts on the creative tensions of Disneyland: between art and commerce, the child vs. the adult, what you can see vs. what’s hidden, and surrendering vs. control.
Austin Kleon • Imagineering
Keely Adler added 6mo
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Rob Fitzpatrick • 6 highlights
amazon.comsari added 2y
sari added 3y
Ongoing thread on category creation
1. You want to fill in this phrase:
[your company], the global leader in x
x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity
You want people to feel both safe and interested
sari added 3y
Struggling to market your DAO? Today, @cryptohun3y tweeted a good take.
If you're web3, it's easy to agree.
But few DAO operators could define a narrative—much less create one.
Thread: How to create a narrative that attracts people to your DAO.
Keely Adler added 2y
sari added 3y
sari added 2y
Meaning Ltd.
meaning.company
andrea added 1y
in the case of VR at Oculus, we also never really felt like the world had a Northstar that could truly capture human hearts and minds, and without that it would be impossible to transition VR from being a niche gamer tech to the incredible spatial computing paradigm that we always thought it potentially represented (which I still very much believe ... See more
Vision Pro is an over-engineered “devkit” // Hardware bleeds genius & audacity but software story is disheartening // What we got wrong at Oculus that Apple got right // Why...
sari added 8mo
on storytelling - without a Northstar, you have nothing. (this is from the former head of Oculus at Meta)