Brand Storytelling and Positioning

Brand Storytelling and Positioning

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Scarcity is a form of framing a product. Example: At the Apple store, there’s only one of each product on display. All other inventory is in the back. This creates a sense of scarcity and increases the value of the product.

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A Time to Build Tight Brands in the Chaos of Loose Cultures

Jasmine Bina conceptbureau.com

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Opening Line — Copywriting studio in London. We put brands into words.

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Visakan Veerasamy

What Every Successful Person Knows, But Never Says

James Clear jamesclear.com

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Scientific Advertising

Claude Hopkins • 6 highlights

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Meaning Ltd.

meaning.company

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Communication

Chris Lengerich chrislengerich.com

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Branding

insights on the art and science of crafting a brand

Alex Wittenberg and • 130 cards

There’s never been a better time to show up

Mouthwash Studio findings.mouthwash.studio

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Talin Koutnouyan