Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
The strongest norms, in the tightest cultures, that best wield the power of branding tend to be the ones that elevate meaning so that school is about more than school, food is about more than food, and so on.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
Primary
primary.studio
in branding, relief beats guilt, and reward beats fear.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
Hit Makers: The Science of Popularity in an Age of Distraction
Derek Thompson • 9 highlights
amazon.com
