Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
It blows my mind that two things can be similar, but one can be 100x more successful because of how it's positioned
A few examples:
Stew Fortiertwitter.com
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a
