Brand Storytelling and Positioning
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Brand Storytelling and Positioning
Firework I Video Commerce Platform | Livestream Shopping Firework
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in the case of VR at Oculus, we also never really felt like the world had a Northstar that could truly capture human hearts and minds, and without that it would be impossible to transition VR from being a niche gamer tech to the incredible spatial computing paradigm that we always thought it potentially represented (which I still very much believe... See more
Vision Pro is an over-engineered “devkit” // Hardware bleeds genius & audacity but software story is disheartening // What we got wrong at Oculus that Apple got right // Why...
on storytelling - without a Northstar, you have nothing. (this is from the former head of Oculus at Meta)
Ebi Atawodi - Playbooks and Templates
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If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.