Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
Personal Voice Workbook
A Personal Voice Workbook designed to help individuals discover and express their true voice through introspective exercises and reflections, ultimately empowering them to share their unique stories and experiences.
assets.dropbox.comhow to find your voice
the story is not about marketing. The story is the strategy.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
CF | The Brand Research Tool
copyfoundry.xyz
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
It’s no wonder that Montessori is flourishing, along with other highly ideological school formats like Waldorf, Reggio Emilia, forest schooling, worldschooling, and many, many others.
These schools focus the chaos of parenting into something manageable, tightening the vice of parenting and family with heavy norms. They know their job is not to merel
... See moreJasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
Decade — A branding and creative studio
decadenewyork.com