Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
the vibe I get from every product called Something AI
"Nearly everything in our daily lives is improved by Chemistry. From transportation, to the clothes we wear! Chemistry helps bring us better food. Makes our homes more beautiful, more comfortable. Helps protect our health,… Show more
yes!! this is why I banned using the phrase AI from any of our marketing materials. nobody cares about AI. they care about what you can do for them.
love the words in this lil gem of a microsite from Nashily, the head of storytelling at the browser company:
What can you do but tell your story.
Audre Lorde writes that it is through poetry that we give name to those ideas that are, until the poem, nameless and formless. She writes of poetry as illumination, as dream and vision, as the spawning ground for the most radical and daring of ideas.So, Audre Lorde and tech? Actually, yes.
Demain believes deeply in the poetics of founding and company building. In the earliest stages, founders, too, are poets shaping the nameless into existence.
You, too, are writing a new story, and these stories become the core of your company. They inform how you scale your people, your roadmap, your engineering practices. How you codify beliefs, priorities, decisions. How you build tomorrow, today.
Demain exists to help you tell your story, when it’s all still in your head.
It’s no wonder that Montessori is flourishing, along with other highly ideological school formats like Waldorf, Reggio Emilia, forest schooling, worldschooling, and many, many others.
These schools focus the chaos of parenting into something manageable, tightening the vice of parenting and family with heavy norms. They know their job is not to
... See moreJasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
