Brand Storytelling and Positioning

Notice how logos recently all look the same? Not because it makes them look better... But because of THIS psychological trick that manipulates your brain. That's why Google, Microsoft, and Airbnb are all doing it. Here's the full... See more

Pixar's guide to storytelling https://t.co/B1J5ZxIGRa

If you find yourself in a culture of Tension, the best way to move that culture forward is to create a sense of clarity and opportunity. Show people what’s possible. Even better, show people what they could be capable of.

This is a time to inspire and allow people to see themselves in a new world. Give them something to dream about. Turn them into

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