Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
For brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
Jasmine Bina • The 4 Phases of Culture Brands
Chandelier Creative
chandeliercreative.com
in branding, relief beats guilt, and reward beats fear.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
For Colored Nerds - Thee Well-Read Black Girl, Glory Edim on Stitcher
stitcher.comOften founders think brand is a logo or the colors, and that it’s something you can think about later.
With @linear we thought about it the brand from the day one.
But brand is not a logo, colors or the website. It’s what you stand for as a company. You then build the brand in people’s minds... See more
Karri Saarinenx.comApril Dunford on product positioning, segmentation, and optimizing your sales process
open.spotify.comFantastic advice, for software builders:
Headline driven development
Here is a simple process for shipping software projects that works. First, decompose the project into a stream1 of headlines. Then pick an aggressive date to ship the first headline and work like hell to meet that date. Have everyone work only on one headline at a time– the upcomi
... See moreRory Sutherland on Lenny’s Podcast:
Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit
Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”
The reason most people adopt new technology