Brand Storytelling and Positioning
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Brand Storytelling and Positioning
For brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
Jasmine Bina • The 4 Phases of Culture Brands
if you're insanely talented at something but nobody gets it, it's worth paying someone who's insanely talented at marketing/comms to translate, frame, package that talent into something that people appreciate
Visakan Veerasamyx.com11 laws of showrunning
The Eleven Laws of Showrunning by Javier Grillo-Marxuach provide advice and insights for effectively managing a television show, from fostering a creative environment to delegating responsibility and sharing credit.
okbjgm.weebly.comTight brands like the ones we’ve surveyed here raise the emotional stakes for their users. They create emotionally provocative norms so that we don’t just know the rules, but feel them deep in our bones.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
"People are our Power" | A Conversation with Lindsay Kaplan, Co-Founder of Chief.com
Tom Whitewhitenoise.email
Brands don’t need purpose. They should help customers achieve their purpose
Robert Thiemann • WELLNESS SHOULD BE THE FOUNDATION OF ALL CUSTOMER EXPERIENCES
