Brand Storytelling and Positioning
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Brand Storytelling and Positioning
THREAD: The top 0.1% of marketing mental models.
Compressing a 6-year career into the best 8 ideas:
George Macktwitter.comApril Dunford on product positioning, segmentation, and optimizing your sales process
open.spotify.compeople don’t buy products when they understand them. they buy products when they feel understood.
Ongoing thread on category creation
1. You want to fill in this phrase:
[your company], the global leader in x
x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity
You... See more
Patrick OShaughnessytwitter.com
Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere)
Lisa Cron • 3 highlights
amazon.comEbi Atawodi - Playbooks and Templates
docs.google.com