Brand Storytelling and Positioning
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Brand Storytelling and Positioning
The timeline is full of people dunking on Twitter Blue.
But Blue offers features people have been requesting for years. So why is it seen as embarrassing to subscribe?
It's a case study in messaging. Here's how to gain or lose prestige, and how to make a product desirable...
if you're insanely talented at something but nobody gets it, it's worth paying someone who's insanely talented at marketing/comms to translate, frame, package that talent into something that people appreciate
Visakan Veerasamyx.comthoughts on the creative tensions of Disneyland: between art and commerce, the child vs. the adult, what you can see vs. what’s hidden, and surrendering vs. control.
Austin Kleon • Imagineering
11 laws of showrunning
The Eleven Laws of Showrunning by Javier Grillo-Marxuach provide advice and insights for effectively managing a television show, from fostering a creative environment to delegating responsibility and sharing credit.
okbjgm.weebly.comMeaning Ltd.
meaning.company