Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
Firework I Video Commerce Platform | Livestream Shopping Firework
firework.com
If you find yourself in a culture of Tension, the best way to move that culture forward is to create a sense of clarity and opportunity. Show people what’s possible. Even better, show people what they could be capable of.
This is a time to inspire and allow people to see themselves in a new world. Give them something to dream about. Turn them into
... See moreJasmine Bina • The 4 Phases of Culture Brands
in branding, relief beats guilt, and reward beats fear.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
Never Split the Difference: Negotiating as if Your Life Depended on It
amazon.comThis is a message for everyone who treats loyalty programs like they're a joke: today's @KITH announcement should be a serious wake-up call for you. Here's why. 👀
I've loved Kith for years, so I've already been on the higher end of the LTV spectrum. But there's no doubt in my mind that Kith's new loyalty program is... See more
Alexa Kilroytwitter.comv. thoughtful execution of a loyalty program by Kith
Ongoing thread on category creation
1. You want to fill in this phrase:
[your company], the global leader in x
x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity
You... See more
Patrick OShaughnessytwitter.com