Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
sari and
v. thoughtful execution of a loyalty program by Kith
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a

people don’t buy products when they understand them. they buy products when they feel understood.

