Brand Storytelling and Positioning
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Brand Storytelling and Positioning
Hello. We're Sandwich.
sandwich.co
"People are our Power" | A Conversation with Lindsay Kaplan, Co-Founder of Chief.com
Tom Whitewhitenoise.email
You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
