Brand Storytelling and Positioning

Brand Storytelling and Positioning

sari and

In the old world of broadcast communication that Naomi Klein wrote about, promotion was limited to a few channels, so multinationals with massive advertising budgets had the power to sell a brand monoculture. Now every night, on Twitter, on Instagram, on TikTok, we scroll and see brands smushed up next to real people in the feed. Branding

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Thumbnail of The Slide Deck That Changed My Life

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A Quickstart Guide to Positioning

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Thumbnail of httpstwittercomdavid_perellstatus1402416871408914440photo1

Thumbnail of httpstwittercomdavid_perellstatus1402416871408914440photo1

Pixar's guide to storytelling https://t.co/B1J5ZxIGRa

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Scientific Advertising

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Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It

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Cover of Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It

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