Brand Storytelling and Positioning

sari and

A Time to Build Tight Brands in the Chaos of Loose Cultures

Jasmine Bina conceptbureau.com

Keely Adler

From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework

Sari Azout sariazout.medium.com

sari

Scarcity is a form of framing a product. Example: At the Apple store, there’s only one of each product on display. All other inventory is in the back. This creates a sense of scarcity and increases the value of the product.

andrea

The Brand Positioning Edition

Noah Brier whyisthisinteresting.substack.com

sari

Yasmine Khosrowshahi • Tweet

Alara

The Why before the Why

Jason Fried m.signalvnoise.com

sari

April Dunford on product positioning, segmentation, and optimizing your sales process

open.spotify.com

Gaia Soykok

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller • 7 highlights