Brand Storytelling and Positioning
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Brand Storytelling and Positioning
Communication
chrislengerich.comThe Key PR is your communications partner, mission-driven to tell a new story.
thekeypr.com
Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It
Steven Pressfield • 2 highlights
amazon.com
Scarcity is a form of framing a product.
Example: At the Apple store, there’s only one of each product on display. All other inventory is in the back. This creates a sense of scarcity and increases the value of the product.
The more inflated the language in your startup's pitch, the less convincing it seems. If you're a seed stage company, don't tell me you're transforming global this or poised to dominate that. Tell me you noticed something that might turn out to be an overlooked opportunity.
Paul Grahamx.com
Names are powerful.
They shape how we think — both consciously and subconsciously.
Here are 10 name changes that flipped public perception:
Nathan Baughtwitter.com