Brand Storytelling and Positioning

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Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere)

Lisa Cron • 3 highlights

amazon.com

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New Deep Narratives: We Need New Stories of What It Means to Be Human

Phoebe Tickell culturehack.io

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"The Danger of a Single Story"

Chimamanda Ngozi Adichie jamesclear.com

Prashanth Narayan

Did Medium Succeed?

Nathan Baschez every.to

Darren LI

Ongoing thread on category creation 1. You want to fill in this phrase: [your company], the global leader in x x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity You... See more

Patrick OShaughnessy twitter.com

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We Don’t Sell Saddles Here

Stewart Butterfield medium.com

Brie Wolfson

The 4 Phases of Culture Brands

Jasmine Bina conceptbureau.com

Keely Adler

It’s no wonder that Montessori is flourishing, along with other highly ideological school formats like Waldorf, Reggio Emilia, forest schooling, worldschooling, and many, many others.

These schools focus the chaos of parenting into something manageable, tightening the vice of parenting and family with heavy norms. They know their job is not to

Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures

Keely Adler

The Brand Positioning Edition

Noah Brier whyisthisinteresting.substack.com

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