Brand Storytelling and Positioning
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Brand Storytelling and Positioning
Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere)
Lisa Cron • 3 highlights
amazon.comEbi Atawodi - Playbooks and Templates
docs.google.com
in branding, relief beats guilt, and reward beats fear.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
the story is not about marketing. The story is the strategy.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Brands don’t need purpose. They should help customers achieve their purpose
Robert Thiemann • WELLNESS SHOULD BE THE FOUNDATION OF ALL CUSTOMER EXPERIENCES
That companies are supposed to have a “vision” and a “mission” is confusing as hell and I’ve never met anyone who can explain the difference.
Much easier and more useful:
What do you do? For who? How do you do it? WHY?
Patrick OShaughnessytwitter.com