Brand Storytelling and Positioning

Rory Sutherland on Lenny’s Podcast:

• Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit

• Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”

• The reason most people adopt new technology

One of the hardest things about positioning a startup is that in the early days, the vision is so distant from the reality of what you offer. And nobody really cares about the grand vision. They care about what the product is and what it can do for them today. Today, Airbnb’s corporate tagline is “Belong Anywhere” but that would’ve been a terrible