Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
Firework I Video Commerce Platform | Livestream Shopping Firework
firework.com
Maia Agency
maia.agency
Tight brands like Greenpeace, Trumpism or the modern Académie Française may appear like anomalies, but they are in fact deeply human—and highly predictable—reactions to loose cultures. The people in these groups felt destabilized by evaporating social codes, and in that mental state, welcomed in the strong voice of certainty. Where there is chaos,
... See moreJasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
Ongoing thread on category creation
1. You want to fill in this phrase:
[your company], the global leader in x
x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity
You... See more
Patrick OShaughnessytwitter.com