Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
sari and
Rob Fitzpatrick • 6 highlights
amazon.comin branding, relief beats guilt, and reward beats fear.
The strongest norms, in the tightest cultures, that best wield the power of branding tend to be the ones that elevate meaning so that school is about more than school, food is about more than food, and so on.
