Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
Opening Line — Copywriting studio in London. We put brands into words.
openingline.co
the vibe I get from every product called Something AI
"Nearly everything in our daily lives is improved by Chemistry. From transportation, to the clothes we wear! Chemistry helps bring us better food. Makes our homes more beautiful, more comfortable. Helps protect our health,… Show more
yes!! this is why I banned using the phrase AI from any of our marketing materials. nobody cares about AI. they care about what you can do for them.
Sometimes getting the right positioning for your startup is more challenging than getting to the product itself.
“Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates the confusion about what the product is, what the feature set looks like,
... See more7 threads to help you win others to your way of thinking - through clear writing and compelling storytelling:
Dickie Bush 🚢twitter.com"People are our Power" | A Conversation with Lindsay Kaplan, Co-Founder of Chief.com
Tom Whitewhitenoise.email
For Colored Nerds - Thee Well-Read Black Girl, Glory Edim on Stitcher
stitcher.comthoughts on the creative tensions of Disneyland: between art and commerce, the child vs. the adult, what you can see vs. what’s hidden, and surrendering vs. control.