Brand Storytelling and Positioning
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Brand Storytelling and Positioning
Often founders think brand is a logo or the colors, and that it’s something you can think about later.
With @linear we thought about it the brand from the day one.
But brand is not a logo, colors or the website. It’s what you stand for as a company. You then build the brand in people’s minds... See more
Karri Saarinenx.comOpening Line — Copywriting studio in London. We put brands into words.
openingline.co
Tighten the vice so people feel snug, not strangled. Find ways, either through context, belief systems or vision to tether all of the chaos down to something that makes sense of the world, that creates tension against the looseness.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
Many promising ideas fail to see the light of day not because they're wrong, but because their champions fail to persuade the right audience.
Having a good idea is less than half the battle. Change is fueled by people with the will and skill to communicate their visions.
Tight brands like the ones we’ve surveyed here raise the emotional stakes for their users. They create emotionally provocative norms so that we don’t just know the rules, but feel them deep in our bones.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
