Brand Storytelling and Positioning
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Brand Storytelling and Positioning
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 7 highlights
amazon.com
THREAD: The top 0.1% of marketing mental models.
Compressing a 6-year career into the best 8 ideas:
George Macktwitter.comThe Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
Tight brands like the ones we’ve surveyed here raise the emotional stakes for their users. They create emotionally provocative norms so that we don’t just know the rules, but feel them deep in our bones.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
if you're insanely talented at something but nobody gets it, it's worth paying someone who's insanely talented at marketing/comms to translate, frame, package that talent into something that people appreciate
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