Brand Storytelling and Positioning
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Brand Storytelling and Positioning
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 7 highlights
amazon.com
The looseness or tightness of a culture in a category is tied to its norms, or lack thereof . Simply having an abundance of choices doesn’t mean the category is loose. What matters is whether among those choices there are clear, culturally agreed-upon rules and guideposts that help people consistently move forward with confidence.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
April Dunford on product positioning, segmentation, and optimizing your sales process
open.spotify.comOften founders think brand is a logo or the colors, and that it’s something you can think about later.
With @linear we thought about it the brand from the day one.
But brand is not a logo, colors or the website. It’s what you stand for as a company. You then build the brand in people’s minds... See more
Karri Saarinenx.com