Brand Storytelling and Positioning

Brand Storytelling and Positioning

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“The best approach in over-communicated society is the oversimplified message.” — Al Ries

Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework

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The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

Rob Fitzpatrick • 6 highlights

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Chandelier Creative

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The Storytelling Animal: How Stories Make Us Human

Jonathan Gottschall • 4 highlights

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The Four-Letter Code to Selling Just About Anything

Derek Thompson theatlantic.com

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Ebi Atawodi - Playbooks and Templates

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