Brand Storytelling and Positioning
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Brand Storytelling and Positioning
A hero’s journey—for your website’s homepage hero. In this 🧵, I’ll use Airbnb’s hero evolution to chart the path from newcomer to established category leader.
Danielle LaRoytwitter.comScarcity is a form of framing a product.
Example: At the Apple store, there’s only one of each product on display. All other inventory is in the back. This creates a sense of scarcity and increases the value of the product.
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Rob Fitzpatrick • 6 highlights
amazon.comCF | The Brand Research Tool
copyfoundry.xyz