Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
Personal Voice Workbook
A Personal Voice Workbook designed to help individuals discover and express their true voice through introspective exercises and reflections, ultimately empowering them to share their unique stories and experiences.
assets.dropbox.comhow to find your voice
When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic.
We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of... See more
Katherine Boylex.comThe strongest norms, in the tightest cultures, that best wield the power of branding tend to be the ones that elevate meaning so that school is about more than school, food is about more than food, and so on.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
thoughts on the creative tensions of Disneyland: between art and commerce, the child vs. the adult, what you can see vs. what’s hidden, and surrendering vs. control.
Austin Kleon • Imagineering
