Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
When every app can do everything, the only reason to pick one is who you become when you open it.
Aspirational Software
Mouthwash Studio
mouthwash.studio
The looseness or tightness of a culture in a category is tied to its norms, or lack thereof . Simply having an abundance of choices doesn’t mean the category is loose. What matters is whether among those choices there are clear, culturally agreed-upon rules and guideposts that help people consistently move forward with confidence.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
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Chris Saccatwitter.comChandelier Creative
chandeliercreative.com
people don’t buy products when they understand them. they buy products when they feel understood.