Brand Storytelling and Positioning
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Brand Storytelling and Positioning
11 laws of showrunning
The Eleven Laws of Showrunning by Javier Grillo-Marxuach provide advice and insights for effectively managing a television show, from fostering a creative environment to delegating responsibility and sharing credit.
okbjgm.weebly.comTransformation can be a long golden age for brands. Cultures in this phase can feel new for a very long period as people take time to settle into their new normal. It’s the reason why somewhere in the recesses of our minds we still feel Google is a startup or Netflix is a challenger brand. Neither is true anymore, but that mentality speaks to the
... See moreJasmine Bina • The 4 Phases of Culture Brands
Brands don’t need purpose. They should help customers achieve their purpose
Robert Thiemann • WELLNESS SHOULD BE THE FOUNDATION OF ALL CUSTOMER EXPERIENCES
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Rob Fitzpatrick • 6 highlights
amazon.comOpening Line — Copywriting studio in London. We put brands into words.
openingline.co
Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It
Steven Pressfield • 2 highlights
amazon.com
Ongoing thread on category creation
1. You want to fill in this phrase:
[your company], the global leader in x
x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity
You... See more
Patrick OShaughnessytwitter.com