Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
Often founders think brand is a logo or the colors, and that it’s something you can think about later.
With @linear we thought about it the brand from the day one.
But brand is not a logo, colors or the website. It’s what you stand for as a company. You then build the brand in people’s minds... See more
Karri Saarinenx.comHow your startup can rise above the crowd with storytelling & positioning | Product Hunt
Product Huntproducthunt.com
Positioning : Storytelling : Messaging [COPY THIS]
Positioning : Storytelling : Messaging Hooray, you’re building a brand new product and are ready to get in front of your customer! Or you’re already talking to customers but they’re not converting because they don’t know why they should buy your product vs an existing one! Or you’ve just pivote...
docs.google.com![Thumbnail of Positioning : Storytelling : Messaging [COPY THIS]](https://d1l054mla94ehg.cloudfront.net/media/images/thumbnails/curation/d9e6ee539aec4cb6bc53eea8f42f0926/thumbnail.png?height=50&dpr=2)
From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
Sometimes getting the right positioning for your startup is more challenging than getting to the product itself.
“Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates the confusion about what the product is, what the feature set looks like,
... See moreThe Key PR is your communications partner, mission-driven to tell a new story.
thekeypr.com