Brand Storytelling and Positioning

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Positioning: The Battle for Your Mind

Al Ries • 2 highlights

amazon.com

Cover of Positioning: The Battle for Your Mind

sari

deck.gallery — nicely designed decks, curated

deck.gallery

Talin Koutnouyan

Ongoing thread on category creation 1. You want to fill in this phrase: [your company], the global leader in x x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity You... See more

Patrick OShaughnessy twitter.com

sari

The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

Rob Fitzpatrick • 6 highlights

amazon.com

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The Storytelling Animal: How Stories Make Us Human

Jonathan Gottschall • 4 highlights

amazon.com

Cover of The Storytelling Animal: How Stories Make Us Human

sari

TELL ME, DO YOU INTEND TO FUCK IT?

Jay Owens dirty-furniture.com

Sixian

Thumbnail of httpstwittercomdavid_perellstatus1402416871408914440photo1

Pixar's guide to storytelling https://t.co/B1J5ZxIGRa

David Perell

twitter.com

sari

CF | The Brand Research Tool