Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
sari and

In the old world of broadcast communication that Naomi Klein wrote about, promotion was limited to a few channels, so multinationals with massive advertising budgets had the power to sell a brand monoculture. Now every night, on Twitter, on Instagram, on TikTok, we scroll and see brands smushed up next to real people in the feed. Branding
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love the words in this lil gem of a microsite from Nashily, the head of storytelling at the browser company:
What can you do but tell your story.
Audre Lorde writes that it is through poetry that we give name to those ideas that are, until the poem, nameless and formless. She writes of poetry as illumination, as dream and vision, as the spawning ground for the most radical and daring of ideas.So, Audre Lorde and tech? Actually, yes.
Demain believes deeply in the poetics of founding and company building. In the earliest stages, founders, too, are poets shaping the nameless into existence.
You, too, are writing a new story, and these stories become the core of your company. They inform how you scale your people, your roadmap, your engineering practices. How you codify beliefs, priorities, decisions. How you build tomorrow, today.
Demain exists to help you tell your story, when it’s all still in your head.