Brand Storytelling and Positioning

Brand Storytelling and Positioning

sari and

Tighten the vice so people feel snug, not strangled. Find ways, either through context, belief systems or vision to tether all of the chaos down to something that makes sense of the world, that creates tension against the looseness.

Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures

K

We Don’t Sell Saddles Here

Stewart Butterfield medium.com

Thumbnail of We Don’t Sell Saddles Here

B

Good Positioning Makes Everything Easier - Divinations - Every

Nathan Baschez every.to

Thumbnail of Good Positioning Makes Everything Easier - Divinations - Every

s

Thumbnail of strat_scraps; vol. 1, version 177

Alex Morris • strat_scraps; vol. 1, version 177

a

Really Good Emails

reallygoodemails.com

s

Navigating the Mysteries

Martin Shaw emergencemagazine.org

Thumbnail of Navigating the Mysteries

K

Technology entrepreneurship and the disruption of ambition

medium.com medium.com

Thumbnail of Technology entrepreneurship and the disruption of ambition

T

Brands don’t need purpose. They should help customers achieve their purpose

Robert Thiemann • WELLNESS SHOULD BE THE FOUNDATION OF ALL CUSTOMER EXPERIENCES

s

Mouthwash Studio

mouthwash.studio

Thumbnail of Mouthwash Studio

s