Brand Storytelling and Positioning

I used to be a parrot, echoing other people's ideas, opinions, and beliefs, because I wasn’t sure of my own. I thought that by ‘borrowing’ and mimicking, I’d be more likeable, it’d be easier to seem cool, clever, or to belong. Looking back now, it gives me the ick—the amount of shit I nodded along to, gross. I think I was scared of looking stupid,... See more