Brand Storytelling and Positioning

This is a message for everyone who treats loyalty programs like they're a joke: today's @KITH announcement should be a serious wake-up call for you. Here's why. 👀 I've loved Kith for years, so I've already been on the higher end of the LTV spectrum. But there's no doubt in my mind that Kith's new loyalty program is... See more

Alexa Kilroy twitter.com

AAlara

v. thoughtful execution of a loyalty program by Kith

Page Not Found — Wait But Why

Tim Urban waitbutwhy.com

Ajinkya Wadhwa

A strategic design and branding studio based in Stockholm, Sweden

bedow.se

gabriel

Scientific Advertising

Claude Hopkins • 6 highlights

amazon.com

sari

Putting Ideas Into Words

Paul Graham paulgraham.com

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For Colored Nerds - Thee Well-Read Black Girl, Glory Edim on Stitcher

stitcher.com

Sydney Thomas

The Scott Sternberg guide to building emotional brands

Dan Frommer newconsumer.com

sari

We Don’t Sell Saddles Here

Stewart Butterfield medium.com

Brie Wolfson

Transformation can be a long golden age for brands. Cultures in this phase can feel new for a very long period as people take time to settle into their new normal. It’s the reason why somewhere in the recesses of our minds we still feel Google is a startup or Netflix is a challenger brand. Neither is true anymore, but that mentality speaks to the

Jasmine Bina • The 4 Phases of Culture Brands

Keely Adler