Brand Storytelling and Positioning

I used to be a parrot, echoing other people's ideas, opinions, and beliefs, because I wasn’t sure of my own. I thought that by ‘borrowing’ and mimicking, I’d be more likeable, it’d be easier to seem cool, clever, or to belong. Looking back now, it gives me the ick—the amount of shit I nodded along to, gross. I think I was scared of looking stupid,... See more

Brands don’t need purpose. They should help customers achieve their purpose

The Power of Beliefs in Business: 

Help people see a better future.

Help people see how they might get to that future.

Show people how much they matter.

Help people see how much their work matters.

Help people see how small steps are the keys to success.

Show people how they fit into a larger whole.