Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
When every app can do everything, the only reason to pick one is who you become when you open it.
Aspirational Software
The Key PR is your communications partner, mission-driven to tell a new story.
thekeypr.com
One of the hardest things about positioning a startup is that in the early days, the vision is so distant from the reality of what you offer. And nobody really cares about the grand vision. They care about what the product is and what it can do for them today. Today, Airbnb’s corporate tagline is “Belong Anywhere” but that would’ve been a terrible
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