Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
Tight brands like Greenpeace, Trumpism or the modern Académie Française may appear like anomalies, but they are in fact deeply human—and highly predictable—reactions to loose cultures. The people in these groups felt destabilized by evaporating social codes, and in that mental state, welcomed in the strong voice of certainty. Where there is chaos,
... See moreJasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
It blows my mind that two things can be similar, but one can be 100x more successful because of how it's positioned
A few examples:
Stew Fortiertwitter.comin the case of VR at Oculus, we also never really felt like the world had a Northstar that could truly capture human hearts and minds, and without that it would be impossible to transition VR from being a niche gamer tech to the incredible spatial computing paradigm that we always thought it potentially represented (which I still very much believe... See more
Vision Pro is an over-engineered “devkit” // Hardware bleeds genius & audacity but software story is disheartening // What we got wrong at Oculus that Apple got right // Why...
on storytelling - without a Northstar, you have nothing. (this is from the former head of Oculus at Meta)
This is a message for everyone who treats loyalty programs like they're a joke: today's @KITH announcement should be a serious wake-up call for you. Here's why. 👀
I've loved Kith for years, so I've already been on the higher end of the LTV spectrum. But there's no doubt in my mind that Kith's new loyalty program is... See more
Alexa Kilroytwitter.comv. thoughtful execution of a loyalty program by Kith
Ebi Atawodi - Playbooks and Templates
docs.google.com
Flywheel Effect: Positive Feedback Loops - Eric Jorgenson — Eric Jorgenson
Eric Jorgensonejorgenson.com
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Chris Saccatwitter.com11 laws of showrunning
The Eleven Laws of Showrunning by Javier Grillo-Marxuach provide advice and insights for effectively managing a television show, from fostering a creative environment to delegating responsibility and sharing credit.
okbjgm.weebly.com