Brand Storytelling and Positioning
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Brand Storytelling and Positioning
Cult Brand Behavior: Creative Rules for Culture Hacking
Exploring the concept of culture hacking, this guide outlines creative rules for brands to cultivate a devoted following by engaging with and shaping cultural dynamics effectively.
mcusercontent.comTHREAD: The top 0.1% of marketing mental models.
Compressing a 6-year career into the best 8 ideas:
George Macktwitter.comTight brands like the ones we’ve surveyed here raise the emotional stakes for their users. They create emotionally provocative norms so that we don’t just know the rules, but feel them deep in our bones.