Brand Storytelling and Positioning
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Brand Storytelling and Positioning
We’ve gotten so damn good at making products with good physical attributes that the commercial war of the future will be about identity rather than value —Iannaccone
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 7 highlights
amazon.com
the vibe I get from every product called Something AI
"Nearly everything in our daily lives is improved by Chemistry. From transportation, to the clothes we wear! Chemistry helps bring us better food. Makes our homes more beautiful, more comfortable. Helps protect our health,… Show more
yes!! this is why I banned using the phrase AI from any of our marketing materials. nobody cares about AI. they care about what you can do for them.
Really Good Emails
reallygoodemails.comThe looseness or tightness of a culture in a category is tied to its norms, or lack thereof . Simply having an abundance of choices doesn’t mean the category is loose. What matters is whether among those choices there are clear, culturally agreed-upon rules and guideposts that help people consistently move forward with confidence.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
Boxes and Arrowsboxesandarrows.com
How your startup can rise above the crowd with storytelling & positioning | Product Hunt
Product Huntproducthunt.com