Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
if you're insanely talented at something but nobody gets it, it's worth paying someone who's insanely talented at marketing/comms to translate, frame, package that talent into something that people appreciate
Visakan Veerasamyx.com
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
Transformation can be a long golden age for brands. Cultures in this phase can feel new for a very long period as people take time to settle into their new normal. It’s the reason why somewhere in the recesses of our minds we still feel Google is a startup or Netflix is a challenger brand. Neither is true anymore, but that mentality speaks to the
... See moreJasmine Bina • The 4 Phases of Culture Brands
“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”