Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
Decade — A branding and creative studio
decadenewyork.com
Often founders think brand is a logo or the colors, and that it’s something you can think about later.
With @linear we thought about it the brand from the day one.
But brand is not a logo, colors or the website. It’s what you stand for as a company. You then build the brand in people’s minds... See more
Karri Saarinenx.com
The timeline is full of people dunking on Twitter Blue.
But Blue offers features people have been requesting for years. So why is it seen as embarrassing to subscribe?
It's a case study in messaging. Here's how to gain or lose prestige, and how to make a product desirable...
Never Split the Difference: Negotiating as if Your Life Depended on It
amazon.com
