Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
For Colored Nerds - Thee Well-Read Black Girl, Glory Edim on Stitcher
stitcher.comIf Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
Personal Voice Workbook
A Personal Voice Workbook designed to help individuals discover and express their true voice through introspective exercises and reflections, ultimately empowering them to share their unique stories and experiences.
assets.dropbox.comhow to find your voice
"People are our Power" | A Conversation with Lindsay Kaplan, Co-Founder of Chief.com
Tom Whitewhitenoise.email
Fantastic advice, for software builders:
Headline driven development
Here is a simple process for shipping software projects that works. First, decompose the project into a stream1 of headlines. Then pick an aggressive date to ship the first headline and work like hell to meet that date. Have everyone work only on one headline at a time– the
... See morein the case of VR at Oculus, we also never really felt like the world had a Northstar that could truly capture human hearts and minds, and without that it would be impossible to transition VR from being a niche gamer tech to the incredible spatial computing paradigm that we always thought it potentially represented (which I still very much believe... See more
Vision Pro is an over-engineered “devkit” // Hardware bleeds genius & audacity but software story is disheartening // What we got wrong at Oculus that Apple got right // Why...
on storytelling - without a Northstar, you have nothing. (this is from the former head of Oculus at Meta)