Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
The strongest norms, in the tightest cultures, that best wield the power of branding tend to be the ones that elevate meaning so that school is about more than school, food is about more than food, and so on.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It
Steven Pressfield • 2 highlights
amazon.com
The Power of Beliefs in Business:
Help people see a better future.
Help people see how they might get to that future.
Show people how much they matter.
Help people see how much their work matters.
Help people see how small steps are the keys to success.
Show people how they fit into a larger whole.
Help people see a better future.
Help people see how they might get to that future.
Show people how much they matter.
Help people see how much their work matters.
Help people see how small steps are the keys to success.
Show people how they fit into a larger whole.
Maia Agency
maia.agency
Creative Agency | Scout Lab
scoutlab.com
The fundamental message of marketing must change from "we want your money" to "we share your interests".