Brand Storytelling and Positioning
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Brand Storytelling and Positioning
Never Split the Difference: Negotiating as if Your Life Depended on It
amazon.comHow your startup can rise above the crowd with storytelling & positioning | Product Hunt
Product Huntproducthunt.com
Sometimes getting the right positioning for your startup is more challenging than getting to the product itself.
“Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates the confusion about what the product is, what the feature set looks like,
... See morepeople don’t buy products when they understand them. they buy products when they feel understood.
Transformation can be a long golden age for brands. Cultures in this phase can feel new for a very long period as people take time to settle into their new normal. It’s the reason why somewhere in the recesses of our minds we still feel Google is a startup or Netflix is a challenger brand. Neither is true anymore, but that mentality speaks to the
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