Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
That companies are supposed to have a “vision” and a “mission” is confusing as hell and I’ve never met anyone who can explain the difference.
Much easier and more useful:
What do you do? For who? How do you do it? WHY?
Patrick OShaughnessytwitter.com
the vibe I get from every product called Something AI
"Nearly everything in our daily lives is improved by Chemistry. From transportation, to the clothes we wear! Chemistry helps bring us better food. Makes our homes more beautiful, more comfortable. Helps protect our health,… Show more
yes!! this is why I banned using the phrase AI from any of our marketing materials. nobody cares about AI. they care about what you can do for them.
Many promising ideas fail to see the light of day not because they're wrong, but because their champions fail to persuade the right audience.
Having a good idea is less than half the battle. Change is fueled by people with the will and skill to communicate their visions.
in the case of VR at Oculus, we also never really felt like the world had a Northstar that could truly capture human hearts and minds, and without that it would be impossible to transition VR from being a niche gamer tech to the incredible spatial computing paradigm that we always thought it potentially represented (which I still very much believe... See more
Vision Pro is an over-engineered “devkit” // Hardware bleeds genius & audacity but software story is disheartening // What we got wrong at Oculus that Apple got right // Why...
on storytelling - without a Northstar, you have nothing. (this is from the former head of Oculus at Meta)
It blows my mind that two things can be similar, but one can be 100x more successful because of how it's positioned
A few examples:
Stew Fortiertwitter.com