Brand Storytelling and Positioning
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Brand Storytelling and Positioning
The more inflated the language in your startup's pitch, the less convincing it seems. If you're a seed stage company, don't tell me you're transforming global this or poised to dominate that. Tell me you noticed something that might turn out to be an overlooked opportunity.
Paul Grahamx.comIf Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
If you find yourself in a culture of Tension, the best way to move that culture forward is to create a sense of clarity and opportunity. Show people what’s possible. Even better, show people what they could be capable of.
This is a time to inspire and allow people to see themselves in a new world. Give them something to dream about. Turn them into
... See moreJasmine Bina • The 4 Phases of Culture Brands
love the words in this lil gem of a microsite from Nashily, the head of storytelling at the browser company:
What can you do but tell your story.
Audre Lorde writes that it is through poetry that we give name to those ideas that are, until the poem, nameless and formless. She writes of poetry as illumination, as dream and vision, as the spawning ground for the most radical and daring of ideas.So, Audre Lorde and tech? Actually, yes.
Demain believes deeply in the poetics of founding and company building. In the earliest stages, founders, too, are poets shaping the nameless into existence.
You, too, are writing a new story, and these stories become the core of your company. They inform how you scale your people, your roadmap, your engineering practices. How you codify beliefs, priorities, decisions. How you build tomorrow, today.
Demain exists to help you tell your story, when it’s all still in your head.