Brand Storytelling and Positioning
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Brand Storytelling and Positioning
7 threads to help you win others to your way of thinking - through clear writing and compelling storytelling:
Dickie Bush 🚢twitter.comin branding, relief beats guilt, and reward beats fear.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
For an idea to resonate, it needs to do the following:
Something in my subjective experience or previous insight connects to the idea in front of me and gives it potency. The connection between two ideas always carries the possibility of a third, new idea.
It moves me through language. I might find the phrasing particularly harmonious, the choice of... See more
Something in my subjective experience or previous insight connects to the idea in front of me and gives it potency. The connection between two ideas always carries the possibility of a third, new idea.
It moves me through language. I might find the phrasing particularly harmonious, the choice of... See more
the story is not about marketing. The story is the strategy.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
The Duolingo Handbook
Duolingo outlines its mission, company culture, and guiding principles for creating an exceptional educational product, emphasizing long-term thinking, excellence, efficient execution, data-driven decision-making, and a fun, engaging learning experience.
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