Brand Storytelling and Positioning

“The best approach in over-communicated society is the oversimplified message.” — Al Ries

One of the hardest things about positioning a startup is that in the early days, the vision is so distant from the reality of what you offer. And nobody really cares about the grand vision. They care about what the product is and what it can do for them today. Today, Airbnb’s corporate tagline is “Belong Anywhere” but that would’ve been a terrible

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