Brand Storytelling and Positioning
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Brand Storytelling and Positioning
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
It blows my mind that two things can be similar, but one can be 100x more successful because of how it's positioned
A few examples:
Stew Fortiertwitter.comThe Duolingo Handbook
Duolingo outlines its mission, company culture, and guiding principles for creating an exceptional educational product, emphasizing long-term thinking, excellence, efficient execution, data-driven decision-making, and a fun, engaging learning experience.
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