Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
Positioning : Storytelling : Messaging [COPY THIS]
Positioning : Storytelling : Messaging Hooray, you’re building a brand new product and are ready to get in front of your customer! Or you’re already talking to customers but they’re not converting because they don’t know why they should buy your product vs an existing one! Or you’ve just pivote...
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Ongoing thread on category creation
1. You want to fill in this phrase:
[your company], the global leader in x
x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity
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Patrick OShaughnessytwitter.comSometimes getting the right positioning for your startup is more challenging than getting to the product itself.
“Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates the confusion about what the product is, what the feature set looks like,
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The Power of Beliefs in Business:
Help people see a better future.
Help people see how they might get to that future.
Show people how much they matter.
Help people see how much their work matters.
Help people see how small steps are the keys to success.
Show people how they fit into a larger whole.
Help people see a better future.
Help people see how they might get to that future.
Show people how much they matter.
Help people see how much their work matters.
Help people see how small steps are the keys to success.
Show people how they fit into a larger whole.
ASTRSK PR
astrskpr.com
the vibe I get from every product called Something AI
"Nearly everything in our daily lives is improved by Chemistry. From transportation, to the clothes we wear! Chemistry helps bring us better food. Makes our homes more beautiful, more comfortable. Helps protect our health,… Show more
yes!! this is why I banned using the phrase AI from any of our marketing materials. nobody cares about AI. they care about what you can do for them.
It’s no wonder that Montessori is flourishing, along with other highly ideological school formats like Waldorf, Reggio Emilia, forest schooling, worldschooling, and many, many others.
These schools focus the chaos of parenting into something manageable, tightening the vice of parenting and family with heavy norms. They know their job is not to
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