Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
The timeline is full of people dunking on Twitter Blue.
But Blue offers features people have been requesting for years. So why is it seen as embarrassing to subscribe?
It's a case study in messaging. Here's how to gain or lose prestige, and how to make a product desirable...
Let me show you the four levels that separate content creators from category leaders:
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where... See more
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where... See more
Max Bernstein • How to Build the Frameworks That Shape Industries
the vibe I get from every product called Something AI
"Nearly everything in our daily lives is improved by Chemistry. From transportation, to the clothes we wear! Chemistry helps bring us better food. Makes our homes more beautiful, more comfortable. Helps protect our health,… Show more
yes!! this is why I banned using the phrase AI from any of our marketing materials. nobody cares about AI. they care about what you can do for them.