Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
This is a message for everyone who treats loyalty programs like they're a joke: today's @KITH announcement should be a serious wake-up call for you. Here's why. đź‘€
I've loved Kith for years, so I've already been on the higher end of the LTV spectrum. But there's no doubt in my mind that Kith's new loyalty program is... See more
Alexa Kilroytwitter.comv. thoughtful execution of a loyalty program by Kith
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a
Decade — A branding and creative studio
decadenewyork.com
Never Split the Difference: Negotiating as if Your Life Depended on It
amazon.com
people don’t buy products when they understand them. they buy products when they feel understood.
