Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
The more inflated the language in your startup's pitch, the less convincing it seems. If you're a seed stage company, don't tell me you're transforming global this or poised to dominate that. Tell me you noticed something that might turn out to be an overlooked opportunity.
Paul Grahamx.com
Transformation can be a long golden age for brands. Cultures in this phase can feel new for a very long period as people take time to settle into their new normal. It’s the reason why somewhere in the recesses of our minds we still feel Google is a startup or Netflix is a challenger brand. Neither is true anymore, but that mentality speaks to the
... See moreJasmine Bina • The 4 Phases of Culture Brands
Many promising ideas fail to see the light of day not because they're wrong, but because their champions fail to persuade the right audience.
Having a good idea is less than half the battle. Change is fueled by people with the will and skill to communicate their visions.
Positioning : Storytelling : Messaging [COPY THIS]
Positioning : Storytelling : Messaging Hooray, you’re building a brand new product and are ready to get in front of your customer! Or you’re already talking to customers but they’re not converting because they don’t know why they should buy your product vs an existing one! Or you’ve just pivote...
docs.google.com![Thumbnail of Positioning : Storytelling : Messaging [COPY THIS]](https://sublimeinternet-public-storage-production.s3.amazonaws.com/media/images/thumbnails/curation/d9e6ee539aec4cb6bc53eea8f42f0926/thumbnail.png)
7 threads to help you win others to your way of thinking - through clear writing and compelling storytelling:
Dickie Bush 🚢twitter.comNobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It
Steven Pressfield • 2 highlights
amazon.com
“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”