Brand Storytelling and Positioning
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Brand Storytelling and Positioning
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
11 laws of showrunning
The Eleven Laws of Showrunning by Javier Grillo-Marxuach provide advice and insights for effectively managing a television show, from fostering a creative environment to delegating responsibility and sharing credit.
okbjgm.weebly.comOpening Line — Copywriting studio in London. We put brands into words.
openingline.co
Many promising ideas fail to see the light of day not because they're wrong, but because their champions fail to persuade the right audience.
Having a good idea is less than half the battle. Change is fueled by people with the will and skill to communicate their visions.