Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
Sometimes getting the right positioning for your startup is more challenging than getting to the product itself.
“Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates the confusion about what the product is, what the feature set looks like,
... See moreIt blows my mind that two things can be similar, but one can be 100x more successful because of how it's positioned
A few examples:
Stew Fortiertwitter.com
the story is not about marketing. The story is the strategy.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
How your startup can rise above the crowd with storytelling & positioning | Product Hunt
Product Huntproducthunt.com
