Brand Storytelling and Positioning
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Brand Storytelling and Positioning
Get into Y Combinator
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Scarcity is a form of framing a product.
Example: At the Apple store, there’s only one of each product on display. All other inventory is in the back. This creates a sense of scarcity and increases the value of the product.
It blows my mind that two things can be similar, but one can be 100x more successful because of how it's positioned
A few examples:
Stew Fortiertwitter.com"People are our Power" | A Conversation with Lindsay Kaplan, Co-Founder of Chief.com
Tom Whitewhitenoise.email
The Key PR is your communications partner, mission-driven to tell a new story.
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Maia Agency
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