Brand Storytelling and Positioning
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Brand Storytelling and Positioning
It’s no wonder that Montessori is flourishing, along with other highly ideological school formats like Waldorf, Reggio Emilia, forest schooling, worldschooling, and many, many others.
These schools focus the chaos of parenting into something manageable, tightening the vice of parenting and family with heavy norms. They know their job is not to
... See moreJasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
Chandelier Creative
chandeliercreative.com
Positioning : Storytelling : Messaging [COPY THIS]
Positioning : Storytelling : Messaging Hooray, you’re building a brand new product and are ready to get in front of your customer! Or you’re already talking to customers but they’re not converting because they don’t know why they should buy your product vs an existing one! Or you’ve just pivote...
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From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a
Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
Boxes and Arrowsboxesandarrows.com
ASTRSK PR
astrskpr.com
