‘Algorithmic’ has become a byword for anything that feels too slick, too reductive, or too optimized for attracting attention: a combination of high production values with little concern for fundamental content.

— Filterworld, pg. 140

you know it’s a new shoe by the way it squeaks against the floor

on kindle, no one can see the type of book you are reading

you would never expect a feed to end anymore.

Everybody should be thinking of their brand as a character. It loosens what you can do and are allowed to do.

Our competition is not other brands in the category, we don't give a shit about what others in the category are doing.

The competition is the other things that are in your feed; that really funny comedian, that meme account, your best frien

Taste is an abstract, ineffable, unstable thing. A listener to music or reader cannot truly tell if they will enjoy something before they experience it; pleasure in a piece of art is never guaranteed. So when encountering an artwork, we immediately evaluate it by some set of mental principles, and, hopefully, find the beauty in it, feel affirmed, e

Just because someone is saying things you don’t like doesn’t mean that they are not on your side.