Consumers are now increasingly segmented into semi-private digital spaces, whether unintentionally (via an algorithmic bubble) or intentionally (i.e., Discord, close friends stories, BeReal, etc.)

As a result, some brands are engaging with wildly varied audiences and subcultures to create mixtures of interests, values and identities that are totally

Just because someone is saying things you don’t like doesn’t mean that they are not on your side.

The time you spend is not your own.

You are, as a class of human beings, responsible for more pure raw time, broken into more units, than almost anyone else. You spent two years learning, focusing, exploring, but that was your time; now you are about to spend whole decades, whole centuries, of cumulative moments, of other people’s time. People usin

“Later that same week, I chatted about this in a coaching session with Kristine Claghorn. I asked her, “Now that I am wiser and I know what happens when I burn out, how do I find joy in my work again?” And she asked me a question that changed my perspective instantly: “What would happen if you took the pressure off? What would work feel like then?”